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市場調查報告書

中國醬汁及調味料市場

Sauces and Seasonings - China - December 2014

出版商 Mintel China 商品編碼 295731
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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中國醬汁及調味料市場 Sauces and Seasonings - China - December 2014
出版日期: 2014年12月31日 內容資訊: 英文
簡介

中國醬汁與調味料零售市場從2009年至2014年成長達兩位數、提高了食品整體成長率。市場分為兩大走向一是高級品另一種是商品細分化、另外創新使用自然食材與採用最新製造流程。

本報告針對中國醬汁與調味料市場提供市場動向、課題、革新、消費者動向等多角度詳細分析、目前市場規模檢測與今後市場預測。

第1章 序

  • 定義
  • 調查方法
  • 簡稱

第2章 摘要整理

  • 市場狀況
  • 主要企業與品牌
  • 消費者動向
  • 高所得者層反而頻繁的在家開伙
  • 醬汁與調味料消費狀況的變化可看出健康飲食攝取動向
  • 海外醬汁打入中國的商機
  • 多數消費者不僅是補充、也會購買特別料理所需準備的醬汁或調味料
  • 主打對健康有好處或使用高品質材料可吸引顧客開心購買
  • 消費者購買醬汁或調味料時面對許多問題
  • 消費者對醬汁與調味料的想法
  • Mintel分類的五種消費者
  • 重要事項
  • 配合各種材料與料理方法的特製醬汁
  • 如何在包裝時強調健康感
  • 即時醬汁的市場機會
  • Mintel China觀察

第3章 市場課題與重點

  • 配合各種材料與料理方法的特製醬汁
    • 市場數據
    • 對市場影響
  • 如何在包裝時強調健康感
  • 即時醬汁的市場機會

第4章 趨勢應用

第5章 市場規模與未來預測

  • 醬汁
    • 中國醬汁零售市場規模
  • 調味料: 雞粉
    • 中國雞粉零售市場規模
  • 醬汁與調味料市場急速擴大
  • 市場預測
    • 中國醬汁販售
    • 中國雞粉販售
  • 主要市場成長促進因素
  • 鹽的獨家制度廢除後業界製造成本可能降低
  • 消費者購買力增加、對高級品興趣提高
  • 家庭料理的增加
  • 市場成長主要課題
  • 對健康有不好影響的擔心
  • 達到飽和的傳統中國辛香料市場
  • 中國人民的口味各有不同

第6章 市場分類 - 醬汁

  • 重要事項
    • 中國醬汁零售市場販售額與販售量
  • 醬汁零售市場中醬油與醋佔了大半
    • 中國醬汁零售市場販售額與販賣量及前年成長率對比
  • 中國傳統醬汁中蠔油居首位
  • 中國消費者喜愛外國製醬汁

第7章 市場佔有率

  • 各地當地企業居有支配性地位與細分化的市場
    • 中國醬汁與調味料零售市場的市場佔有率
  • Haitian進一步鞏固領導地位
  • 搭配線上販售有可能進一步提升市場佔有率

第8章 誰來創新

  • 新發售商品常見的宣傳詞 - 2011∼2014年
  • 各公司品牌希望消費者接受高級品
  • 針對某種料理的即食醬汁上市
  • 主要品牌針對兒童用醬汁
  • 世界市場: 東南亞製造企業發售椰子醋

第9章 主要企業與品牌

  • Foshan Haitian Flavouring Food Co., Ltd.
  • Jiangsu Hengshun Vinegar-Industry Co., Ltd
  • Nestle S.A.
  • Lee Kum Kee International Holdings Ltd.
  • Guangdong Meiweixian Flavoring Foods Co., Ltd.
  • Jiajia Food Group Co., Ltd.
  • H J Heinz Company
  • Yantai Shinho Weidamei Food Co., Ltd.

第10章 消費者動向 - 家中料理負責人

第11章 消費者動向 - 醬汁與調味料消費動向

第12章 消費者動向 - 對海外醬汁的關心度

第13章 消費者動向 - 購買時刻

第14章 消費者動向 - 消費者願意多付錢購買的主因

第15章 消費者動向 - 購買/使用醬汁與調味料時的困擾

第16章 消費者動向 - 對醬汁與調味料的想法

第17章 消費者動向 - 消費者分類

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

"The retail market of sauces and seasonings in China enjoyed double-digit growth over 2009-14, which surpassed the growth rate of the total retail food sector (7.4%, according to NBS, exclude drinks and tobacco). This indicates a raising status of sauces and seasonings among the food sector. The increasing disposable income of Chinese consumers fuels the upgrade to higher-end products , while more cooking at home propels the volume consumption of sauces and seasonings in the retail sector.

Premiumisation and more refined segmentation are the two most outstanding trends in this market. In terms of innovation, more companies are using organic ingredients or applying advanced manufacturing process.

Consumers are also showing an interest in both foreign sauces and specialised sauces , such as those made specifically to pair with certain ingredients. Companies that are early movers in these segments have the potential to benefit from stronger growth."

Linda Li , Senior Research Analyst

This report looks at the following issues:

  • Specialised sauces to match different foods and cooking methods
  • How to enhance healthy perception through packaging
  • There are opportunities for brands to launch more ready-to-use sauces

Consumers welcome easy solutions to cooking . There is scope for manufacturers to develop more specialised sauces and ready-to-use sauces, given that consumers would have a clearer concept of which ingredients best pair with the sauces and seasonings under the direction of the specialised sauces and seasonings, and ready-to-use sauces provide a well-blended flavour to consumers.

Table of Contents

1. Introduction

  • Definition
  • Methodology
  • Abbreviations

2. Executive Summary

  • The market
    • Figure 1: Retail market size of sauces in China, by value, 2009-19
    • Figure 2: Retail market size of chicken granules in china, by value, 2009-19
  • Companies and brands
    • Figure 3: Share of sauces and seasonings retail market, by value, by company, 2012 and 2013
  • The consumer
  • Interestingly, high earners do more home cooking
    • Figure 4: The responsibility for cooking at home, September 2014
  • The healthy eating trend is seen by changes in sauces and seasonings consumption
    • Figure 5: Trends in sauces and seasonings consumption, September 2014
  • Opportunities in bringing foreign sauces to China
    • Figure 6: Interest in foreign sauces, September 2014
  • Many buy products to prepare a special meal, not just simply to restock
    • Figure 7: Occasions for buying sauces and seasonings, September 2014
  • Healthy product features and high-quality ingredients are what people are most willing to pay more for
    • Figure 8: Factors that consumers are willing to pay more for, September 2014
  • Consumers have a variety of problems when buying and using sauces and seasonings
    • Figure 9: Consumers' problems with sauces and seasonings, September 2014
  • Consumer attitudes towards sauces and seasonings
    • Figure 10: Attitudes towards sauces and seasonings, September 2014
  • Five consumer segments identified by Mintel
  • Key issues
  • Specialised sauces to match different ingredients and cooking methods
  • How to enhance healthy perception through packaging
  • Opportunities for more ready-to-use sauces
  • What we think

3. Issues and Insights

  • Specialised sauces to match different foods and cooking methods
  • The facts
  • The implications
    • Figure 11: Examples of sauces designed for Steaming (Meiweixian, Q2 2014) and Braising (Shinho, Q4 2012)
  • How to enhance healthy perception through packaging
  • The facts
  • The implications
    • Figure 12: Packaging example from American Pasteurized Prepared Cheese product launched by Kraft (US), Q3 2014
    • Figure 13: Packaging example from juice drink by Sainsbury's British Strawberry & Rhubarb (UK), Q3 2014
  • There are opportunities for brands to launch more ready-to-use sauces
  • The facts
  • The implications

4. Trend Application

  • Minimize Me
  • Guiding Choice
    • Figure 14: Examples of building linkage between sauces and the recommended ingredients, China, 2014
  • The Big Issue
    • Figure 15: Examples of marking calories per serve on the package, UK, 2014

5. Market Size and Forecast

  • Key points
  • Sauces
    • Figure 16: Retail market size of sauces in China, 2009-14
  • Seasoning: chicken granule
    • Figure 17: Retail market size of chicken granules in China, 2009-14
  • The sauces and seasonings market enjoys fast growth
  • Forecast
    • Figure 18: Retail value of sauces market in China, 2009-19
    • Figure 19: Retail value of chicken granules market in China, 2009-19
  • Forecast methodology
  • Key market drivers
  • Potential lower cost of production for the industry due to the abolishment of salt supply monopoly
  • Rising spending power supports trading up
  • The increase of cooking at home
  • Key challenges of growth
  • Concerns about the bad effects on health
  • A matured market of traditional Chinese condiments
  • The varied taste preferences of Chinese people

6. Market Segmentation - Sauces

  • Key points
    • Figure 20: Sales of retail sauces market in China, by value and volume, 2009-14
  • The retail sauces market is dominated by soy sauce and vinegar
    • Figure 21: Year-on-year growth of retail sauces market in China, by value and volume, 2009-14
  • Oyster sauce leads the growth in traditional Chinese sauces
  • Foreign sauces are getting popular among Chinese consumers
    • Figure 22: Segment share of sauces - foreign sauces, 2009-14

7. Market Share

  • Key points
  • A fragmented market dominated by local players
    • Figure 23: Retail market share of sauces and seasonings in China, by value, 2012 and 2013
  • Haitian further strengthened its leading position
  • Online presence may contribute to market share increase

8. Who's Innovating?

  • Key points
  • Top claims of new launched products over 2011-14
    • Figure 24: Top claims in new sauces and seasonings products launched in China, 2011-14
  • Brands are upgrading consumers to premium products
    • Figure 25: Examples of premium soy sauce Haitian (Q2, 2014), Shinho (Q4, 2014) and Jiajia (Q3, 2014), China
    • Figure 26: New vinegar products launched in China, by price, 2011-14
    • Figure 27: Examples of premium vinegar, China, 2014
  • The market sees more ready-to-use sauces for certain dishes
    • Figure 28: Examples of ready-to-use sauces, China, 2014
  • Leading brands are launching sauces for children
    • Figure 29: Share of new sauces and seasonings designed for children and babies, selected countries, 2011-Nov 2014
    • Figure 30: Examples of soy sauce for children from Chubang (Q2, 2014), Zhi Mei Zhai (Q3, 2013), Shinho (Q3, 2012), China
  • Global: manufacturers in South East Asia are launching coconut vinegar
    • Figure 31: Examples of coconut vinegar from global, 2014

9. Companies and Brands

  • Foshan Haitian Flavouring Food Co., Ltd.
  • Jiangsu Hengshun Vinegar-Industry Co., Ltd
    • Figure 32: Hengshun's vinegar product portfolio, November 2014
  • Nestlé S.A.
  • Lee Kum Kee International Holdings Ltd.
  • Guangdong Meiweixian Flavoring Foods Co., Ltd.
  • Jiajia Food Group Co., Ltd.
  • H J Heinz Company
    • Figure 33: Main sauces and seasonings products of Heinz China, November 2014
  • Yantai Shinho Weidamei Food Co., Ltd.

10. The Consumer - Responsibility for Cooking at Home

  • Key points
  • Despite busy lifestyles, still majority of consumers cook at home
    • Figure 34: The responsibility for cooking at home, September 2014
    • Figure 35: The responsibility for cooking at home, "I cooked/prepared all meals in my home", by gender and age, September 2014
  • Brands could cultivate the habit of cooking among young consumers
    • Figure 36: The responsibility for cooking at home, "I prepared all meals in my home", by gender and age, September 2014
  • High earners not necessarily cooking less at home
    • Figure 37: Responsibilities to cook at home, by age and personal income, September 2014

11. The Consumer - Trends in Sauces and Seasonings Consumption

  • Key points

Figure 38: Trends in sauces and seasonings consumption, September 2014 Consumers are moving away from MSG Vinegar is gaining popularity among consumers Figure 39: Consumers who have eaten more vinegar in the past six months, by gender and personal income, September 2014 Soy sauce has the least change in usage level People from tier one cities are moving towards a lighter taste Figure 40: The sauces and seasonings that people are eating less, by city tier, September 2014

12. The Consumer - Interest in Foreign Sauces

  • Key points
    • Figure 41: Interest in foreign sauces, September 2014
  • High acceptance of tomato sauce shows good prospect for foreign sauces
  • Consumers call for sauces that can go with vegetables
  • Consumers are very likely to repurchase BBQ sauce and curry paste
    • Figure 42: Interest in BBQ sauces and curry paste: "have eaten and interested in eating again", by gender and age, September 2014
  • Potential for brands to launch more niche sauces and seasonings
    • Figure 43: Drop rate of foreign sauces, September 2014
    • Figure 44: Example of small packaging of sauces from Ass Kickin' (US), Q2 2010
  • Regional influences
    • Figure 45: Interest in foreign sauces, "Have eaten and interested in eating again", by cities, September 2014
    • Figure 46: Map of cities and interested foreign sauces, September 2014

13. The Consumer - Occasions for Purchase

  • Key points
  • Opportunities for companies to launch condiments for popular cuisines
    • Figure 47: Occasions for buying sauces and seasonings, September 2014
  • Families with children are likely to try more new products
    • Figure 48: Occasions for buying sauces and seasonings, by children in household, September 2014
  • Respondents show high loyalty in buying sauces and seasonings

14. The Consumer - Factors that Consumers Would be Willing to Pay More For

  • Key points
  • Health factors come first as something consumers would be willing pay more for
    • Figure 49: Factors that consumers are willing to pay more for, September 2014
    • Figure 50: Selected factors that consumers are willing to pay more for, by city tier, September 2014
  • Ingredient plays a key role in demonstrating high product quality
  • Consumers call for products designed for specific dish/ingredient
  • Convenient packaging also adds value to consumers
    • Figure 51: Examples of convenient packaging from Mizkan in Japan, Q1 2014
  • Good ingredient and brand reputation are more important to entice trial purchase
    • Figure 52: Occasions for buying sauces and seasonings, "to restock on the ones I commonly use" versus "to try a new product launched to the market", by influence factor, September 2014

15. The Consumer - Problems Encountered When Buying/Using Sauces and Seasonings

  • Key points
  • Consumers have more problems in buying sauces and seasonings
    • Figure 53: Consumers' problems with sauces and seasonings, September 2014
  • Give more information about taste to differentiate the products
    • Figure 54: Problems encountered when buying sauces and seasonings, September 2014
    • Figure 55: Examples of taste measurement scale on product package, China, November 2014
  • There is scope for companies to appeal to consumers via taste trials
  • Low earners need even more help deciding which products to buy
    • Figure 56: Problems encountered in buying sauces and seasonings, by personal income, September 2014
    • Figure 57: Examples of taste description on product label. Kewpie (China), 2014
  • Use smaller packages
  • Apply small gadgets to help consumers make measurements
    • Figure 58: Example of measuring gadget in packaging from Nestlé (US), Q4 2012

16. The Consumer - Attitudes towards Sauces and Seasonings

  • Key points
  • Consumers are willing to see specific sauces and seasonings
    • Figure 59: Attitudes towards sauces and seasonings, taste-related statements, September 2014
    • Figure 60: Attitudes towards sauces and seasonings, "Any Agree", by income, September 2014
  • Brands could leverage recipes to promote their products
    • Figure 61: Attitudes towards sauces and seasonings, taste-related statements, September 2014
  • Opportunities for restaurants to launch their own-label sauces
    • Figure 62: Attitudes towards sauces and seasonings, cooking attitude-related statements, September 2014
    • Figure 63: Examples of own-label sauces from Hai Di Lao and Jia You Hao Mian
  • Use the homemade concept to enhance authenticity and emotional appeal
    • Figure 64: Attitudes towards sauces and seasonings, cooking attitude-related statements, September 2014

17. The Consumer - Segmentation

  • Key points
  • Mapping out the different consumer clusters
    • Figure 65: Target groups, September 2014
  • Master Chef (14%)
  • Cooking Apprentice (24%)
  • Variety Lover (20%)
  • Condiment Sceptics (18%)
  • Muddle Along (23%)

18. Appendix - Market Segmentation - Sauces

  • Figure 66: Retail value sales of sauces, 2009-19

19. Appendix - Market Segmentation - Soy Sauce

  • Figure 67: Retail value sales of soy sauce, 2009-19
  • Figure 68: Retail value sales of soy sauce, China, 2009-19

20. Appendix - Market Segmentation - Vinegar

  • Figure 69: Retail value sales of vinegar, 2009-19
  • Figure 70: Retail value sales of vinegar, China, 2009-19

21. Appendix - Market Segmentation - Oyster Sauce

  • Figure 71: Retail value sales of oyster sauce, 2009-19
  • Figure 72: Retail value sales of oyster sauce, China, 2009-19

22. Appendix - Market Segmentation - Chili Sauce

  • Figure 73: Retail value sales of chili sauce, 2009-19
  • Figure 74: Retail value sales of chili sauce, China, 2009-19

23. Appendix - Market Segmentation - Other Traditional Sauces

  • Figure 75: Retail value sales of other traditional sauces, 2009-19
  • Figure 76: Retail value sales of other traditional sauces, China, 2009-19

24. Appendix - Market Segmentation - Foreign Sauces

  • Figure 77: Retail value sales of foreign sauces, 2009-19
  • Figure 78: Retail value sales of foreign sauces, China, 2009-19

25. Appendix - Market Segmentation - Chicken Granules

  • Figure 79: Retail value sales of chicken granules, 2009-19
  • Figure 80: Retail value sales of chicken granules, China, 2009-19

26. Appendix - The Consumer - Responsibility for Cooking at Home

  • Figure 81: Responsibility for cooking at home, September 2014
  • Figure 82: Responsibility for cooking at home, by demographics, September 2014

27. Appendix - The Consumer - Trends in Sauces and Seasonings Consumption

  • Figure 83: Trends in sauces and seasonings consumption, September 2014
  • Figure 84: Trends in sauces and seasonings consumption - Salt, by demographics, September 2014
  • Figure 85: Trends in sauces and seasonings consumption - MSG, by demographics, September 2014
  • Figure 86: Trends in sauces and seasonings consumption - Soy sauce, by demographics, September 2014
  • Figure 87: Trends in sauces and seasonings consumption - Vinegar, by demographics, September 2014
  • Figure 88: Trends in sauces and seasonings consumption - Dry seasoning powder for flavour enhancement, by demographics, September 2014
  • Figure 89: Trends in sauces and seasonings consumption - Spicy/hot condiments, by demographics, September 2014
  • Figure 90: Trends in sauces and seasonings consumption - Sesame oil, by demographics, September 2014
  • Figure 91: Trends in sauces and seasonings consumption - Salty seasoning paste, by demographics, September 2014
  • Figure 92: Trends in sauces and seasonings consumption - Sweet bean paste, by demographics, September 2014
  • Figure 93: Trends in sauces and seasonings consumption - Peanut butter, by demographics, September 2014
  • Figure 94: Trends in sauces and seasonings consumption - Prepared/ready-to-use sauces for dishes, by demographics, September 2014
  • Figure 95: Trends in sauces and seasonings consumption - Prepared soup seasonings, by demographics, September 2014

28. Appendix - The Consumer - Interest in Foreign Sauces

  • Figure 96: Interest in foreign sauces, September 2014
  • Figure 97: Interest in foreign sauces - Tomato sauce*, by demographics, September 2014
  • Figure 98: Interest in foreign sauces - Pasta paste, by demographics, September 2014
  • Figure 99: Interest in foreign sauces - BBQ sauce, by demographics, September 2014
  • Figure 100: Interest in foreign sauces - Mayonnaise, by demographics, September 2014
  • Figure 101: Interest in foreign sauces - Salad dressing, by demographics, September 2014
  • Figure 102: Interest in foreign sauces - Korean chili sauce, by demographics, September 2014
  • Figure 103: Interest in foreign sauces - Wasabi, by demographics, September 2014
  • Figure 104: Interest in foreign sauces - Curry paste, by demographics, September 2014
  • Figure 105: Interest in foreign sauces - Exotic spices/herbs, by demographics, September 2014
  • Figure 106: Interest in foreign sauces - Fish sauce, by demographics, September 2014
  • Figure 107: Interest in foreign sauces - Tom Yum Kung, by demographics, September 2014

29. Appendix - The Consumer - Occasions for Buying Sauces and Seasonings

  • Figure 108: Occasions for buying sauces and seasonings, September 2014
  • Figure 109: Most popular occasions for buying sauces and seasonings, by demographics, September 2014
  • Figure 110: Next most popular occasions for buying sauces and seasonings, by demographics, September 2014

30. Appendix - The Consumer - Factors that Consumers Would be Willing to Pay More For

  • Figure 111: Factors that consumers would be willing to pay more for, September 2014
  • Figure 112: Most popular factors that consumers would be willing to pay more for, by demographics, September 2014
  • Figure 113: Next most popular factors that consumers would be willing to pay more for, by demographics, September 2014
  • Figure 114: Other factors that consumers would be willing to pay more for, by demographics, September 2014
  • Figure 115: Factors that consumers would be willing to pay more for, by most popular occasions for buying sauces and seasonings, September 2014
  • Figure 116: Factors that consumers would be willing to pay more for, by next most popular occasions for buying sauces and seasonings, September 2014

31. Appendix - The Consumer - Problems Encountered When Buying/Using Sauces and Seasonings

  • Figure 117: Problems encountered when buying/using sauces and seasonings, September 2014
  • Figure 118: Most popular problems encountered when buying/using sauces and seasonings, by demographics, September 2014
  • Figure 119: Next most popular problems encountered when buying/using sauces and seasonings, by demographics, September 2014
  • Figure 120: Other problems encountered when buying/using sauces and seasonings, by demographics, September 2014

32. Appendix - The Consumer - Attitudes towards Sauces and Seasonings

  • Figure 121: Attitudes towards sauces and seasonings, September 2014
  • Figure 122: Agreement with the statement 'The fewer sauces/seasonings used during cooking, the healthier the dish', by demographics, September 2014
  • Figure 123: Agreement with the statement 'I am concerned about the safety of ingredients in packaged sauces/seasonings', by demographics, September 2014
  • Figure 124: Agreement with the statement 'I am unsure how much salt/sugar/oil I consume every day', by demographics, September 2014
  • Figure 125: Agreement with the statement 'It is necessary to apply particular sauces/seasonings for particular ingredients', by demographics, September 2014
  • Figure 126: Agreement with the statement 'Even within the same category, sauces/seasonings from different cuisine styles vary a lot in taste', by demographics, September 2014
  • Figure 127: Agreement with the statement 'I would like to see more recipes indicating the detailed product name of sauces/seasonings to use for the dishes', by demographics, September 2014
  • Figure 128: Agreement with the statement 'I am interested in cooking dishes at home which I enjoyed when eating out', by demographics, September 2014
  • Figure 129: Agreement with the statement 'Homemade sauces/seasonings are better than packaged products', by demographics, September 2014
  • Figure 130: Agreement with the statement 'The more types of sauces and seasonings used when cooking, the better the dishes will taste', by demographics, September 2014
  • Figure 131: Agreement with the statement 'It is safe to stick to the brand I am used to when buying sauce/seasonings', by demographics, September 2014
  • Figure 132: Agreement with the statement 'Ingredients used are a bigger factor in taste than sauces/seasonings used', by demographics, September 2014
  • Figure 133: Agreement with the statement 'I prefer using prepared sauces rather than cooking from scratch', by demographics, September 2014

33. Appendix - The Consumer - Segmentation

  • Figure 134: Target groups, September 2014
  • Figure 135: Target groups, by demographics, September 2014
  • Figure 136: Trends in sauces and seasonings consumption, by target groups, September 2014
  • Figure 137: Interest in foreign sauces, by target groups, September 2014
  • Figure 138: Occasions for buying sauces and seasonings, by target groups, September 2014
  • Figure 139: Factors that consumers would be willing to pay more for, by target groups, September 2014
  • Figure 140: Problems encountered when buying/using sauces and seasonings, by target groups, September 2014
  • Figure 141: Attitudes towards sauces and seasonings, by target groups, September 2014
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