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市場調查報告書
中國的烘培食品市場：2005 年版
BAKED FOODS IN CHINA:A MARKET ANALYSIS 2005
| 出版商 |
Access Asia |
| 出版日期 |
2005年04月 |
商品編碼 |
29367 |
| 內容資訊 |
英文 216 pages |
| 價格 |
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本報告已在2011年07月19日停止出版。
由於速食連鎖店及歐美超市的普及，中國都市中心的烘培製品消費量也穩健地成長。2004 年中國烘培食品市場的銷售額 ，遠比 1998 年高出 92.1%，達到 375 億 1,000 萬人民幣的規模，並且一般預料 2009 年會擴大至 537 億 2,000 萬人民幣的市場規模。
調查分析中國、東南亞的消費及產業相關市場動向，並且特別提供全球有關中國市場情報的調查公司Access Asia, Ltd. ，調查與分析中國的烘培食品市場，並出版綜合報告書 "Baked Foods in China:A Market Analysis 2005" 。
此報告書使用包括 216 頁的篇幅，除了說明中國烘培食品市場（早餐食品、餅乾、麵包、薄脆餅乾、蛋糕、饅頭）的動向、零售銷售與消費量，也探討市場佔有狀況與價格、至 2009 年前的預測、當今課題與主要企業檔案等。此報告書的概略架構如下所示。
前言
1. 中國的烘培食品零售市場
- 概要
- 中國整體食品市場
- 中國的烘培食品市場
- 市場的各地細目
- 區塊細目
- 中國都市與郊區的烘培食品銷售量
- 市場佔有狀況
- 價格
- 烘培食品市場的未來展望
- 當今的市場課題
2. 行銷＆通路
3. 供給來源
- 製造產業概要
- 烘烤點心＆蛋糕製造業與主要廠商
- 餅乾製造業與主要廠商
- 進口量
- 出口量
4. SWOT 分析
5. 主要企業檔案（70 家）
6. 相關機構
7. 商品展覽會＆展示會（30 件）
附錄1：市場背景
- 主要事項
- 中國的行政區劃
- 人口統計
- 消費者姿勢
- 消費者富有度
- 世代檔案
- 雇用狀況
- 消費者收入
- 消費者市場
- 匯率
Abstract
This newly updated report from Access Asia covers all aspects of the bakery business in China -
Morning Goods, sweet biscuits, bread, savoury biscuits and crackers, cakes and pastries and steamed
buns. Quite simply its the best thing since sliced bread (which is covered here too).
KEY REPORT FEATURES
This newly updated report includes:
- An overview of Chinas food market, including sales breakdowns up to 2004;
- Volume & value retail market for baked foods, including provincial and sector breakdown, up
to 2004;
- Market shares of baked foods by sector sales value;
- Retail pricing trends of baked foods by sector and province up to 2004;
- Forecast volume & value baked food market and sector sales trends up to 2009;
- Marketing & distribution analysis;
- Data on Chinas baked food products manufacturers, including summary statistics of key players;
- Profiles of leading baked food products companies in China;
- Key contacts & trade events;
- Overview of Chinas demographics and macroeconomics.
Table of Contents
- 1 CHINAS BAKED FOOD MARKET
- 1.1 Overview
- 1.2 Chinas Total Food Market
- 1.3 Chinas Baked Foods Market
- 1.4 Regional Markets
- 1.5 Sector Breakdown
- 1.6 Urban & Rural Retail Sales of Baked food in China
- 1.7 Market Shares
- 1.7.1 Biscuit Sector Shares
- 1.7.2 Cake & Pastry Sector Shares
- 1.7.3 Breakfast Cereal Sector Shares
- 1.8 Prices
- 1.9 Baked Foods Outlook
- 1.9.1 Forecast Trends
- 1.9.3 Total Market Size In Value Terms
- 1.9.4 Total Market Volume
- 1.9.5 Sector Values
- 1.9.6 Sector Breakdown
- 1.9.7 Sector Growth
- 1.10 Current Issues
- Food Legislation
- Packaging Legislation
- Food Safety
- Organic foods
- 2 MARKETING & DISTRIBUTION
- 2.1 Marketing & Advertising
- 2.2 Consumers
- 2.3 Wholesale Distribution
- 2.4 Retail Distribution
- 3 SOURCES OF SUPPLY
- 3.1 Manufacturing Industry Overview
- 3.2 Pastry & Cakes Manufacturing Industry
- 3.3 Key Pastry & Cake Manufacturers
- 3.4 Biscuit Manufacturing Industry
- 3.5 Key Biscuit Manufacturers
- 3.6 Imports
- 3.7 Exports
- 4 SWOT ANALYSIS
- 4.1 Strengths
- 4.2 Weaknesses
- 4.3 Opportunities
- 4.4 Threats
- 5 COMPANY PROFILES
- 6 CONTACTS
- 6.1 Trade Organisations
- 6.1.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation
- 6.1.2 All-China Federation of Industry & Commerce
- 6.1.3 China Bakery & Confectionery Association
- 6.2 Government Departments
- 6.2.1 State Economic and Trade Commission -- State Light Industry Bureau
- 6.2.2 Ministry of Agriculture
- 7 RELEVANT EXHIBITIONS & TRADE
- FAIRS
- APPENDIX 1 - MARKET
- BACKGROUND
- A.1 Fast Facts
- A.2 Regions of China
- A.3 Demographics
- A.4 Consumer Attitudes
- A.5 Consumer Wealth
- A.6 Households
- A.7 Employment
- A.8 Consumer Income
- A.9 Consumer Market
- A.10 Exchange Rates
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