Facial Skincare - China - August 2014
|出版日期||內容資訊||英文 194 Pages
"The China facial skincare market is evolving fast with enhanced level of competition and consumer sophistication. Consumers want multi-benefit products that fit into their multi-tasking lifestyles, they also want specifically designed products for certain problems. So the next question is "When"?
Given consumers' repertoire behaviour, there is a high possibility they use several products at the same time or switch brands very often. Companies with multiple brand portfolios can maximise sales by driving specially targeted products through key seasonal associations such as summer, winter or high pollution days, while maintaining ongoing campaigns promoting the all-in-one "hero" product for everyday use. This strategy will maximise sales by driving consumer demand for both types of product throughout the year."
- Wenwen Chen, Research Analyst
Figure 73: Brand preferences, by purchase channel, June 2014 City differences Figure 74: Facial moisturiser brand preferences, by cities, June 2014