Dishwashing - China - May 2014
|出版日期||內容資訊||英文 166 Pages
“The dishwashing products market has maintained stable growth over the past few years, with the future growth trend expected to continue at similar pace. The development of online retail channels and the expansion of modern trade have widened people's choice and enabled regional and international brands to connect with a larger consumer base.” - Jade Liu - Senior Research Analyst.
As competition intensifies, multi-dimensional products focusing on effective cleaning, ease of use, and natural and chemical free ingredients will gain competitive edge. Furthermore, brands can adopt category blurring concepts to spur excitement for trial and delve into specialised dishwashing detergent products to prompt additional usage occasions.
Emotion-driven product innovations leveraging scent and package varieties satisfy consumers' experiential consumption mindset, while multi-pack bundling with bulk discount is an effective online promotional strategy to encourage trial of expensive dishwashing detergent products with premium prices.