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市場調查報告書

中國的冰淇淋市場:2015年

Ice Cream - China - June 2015

出版商 Mintel China 商品編碼 259126
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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中國的冰淇淋市場:2015年 Ice Cream - China - June 2015
出版日期: 2015年06月30日 內容資訊: 英文
簡介

中國的冰淇淋市場,由於講究的口味和高級品的需求增加,一般預期將踏實成長到2020年。

本報告提供中國的冰淇淋市場相關調查分析、問題點和考察、用途、市場規模與預測、市場區隔、市場佔有率、技術創新、企業和品牌驗證、消費者趨勢等相關的系統性資訊。

第1章 簡介

第2章 摘要整理

第3章 問題點和考察

  • 專門連鎖促進高級包裝商品的成長
  • 重視健康
  • 複雜
  • 家用

第4章 用途趨勢

第5章 市場規模與預測

  • 要點
  • 冰淇淋連鎖的劇增
  • 感覺的樂趣
  • 對健康性的冰淇淋的未來需求
  • 中國的冰淇淋市場
  • 預測手法

第6章 市場區隔

  • 要點
  • 個別包裝冰淇淋
  • 家用

第7章 市場佔有率

  • 要點
  • 多品牌的組合
  • 小規模品牌的機會

第8章 技術創新

  • 要點
  • 美食家風味
  • 甜品風、咖啡風
  • 混合口味、配料
  • 蔬菜風
  • 冰淇淋杯 (和甜筒)
  • 酒類口味

第9章 企業和品牌

  • Unilever
  • Mengniu
  • Yili

第10章 消費者 - 冰淇淋的利用

第11章 消費者 - 支援分析

第12章 消費者 - 對各種冰淇淋的認識

第13章 消費者 - 對冰淇淋產品的想法

第14章 消費者 - 對冰淇淋口味的關注

第15章 消費者 - 製作理想的冰淇淋

第16章 消費者 - 吃冰淇淋的機會

第17章 消費者 - Mintropolitan

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

“From fashion to foodservice, the beauty of simplicity is gaining greater momentum in China to help consumers to balance their overwhelming lifestyles. In the case of ice cream, the preference for products to maximise sensory enjoyment is clear as simple flavour and texture are no longer the most important elements to attract the more demanding consumers. Also, in the future, it will be more common to see ice cream brands expanding the eating occasions and further penetrate into the adult market.” - Esther Lau, Research Analyst.

This report focuses on the key areas:

  • Artisanal ice cream chains drive the growth of premium packaged products
  • In line with the global trend, healthy is king
  • From simplicity back to complexity
  • Embracing in-home usage - Snacks for women and kids

The ice cream market is poised to grow steadily through to 2020, driven by the low consumption per capita, growing sophisticated taste and increased demand for artisanal variants. With the exposure of a variety of ice cream products offered by artisanal ice cream specialists, Chinese consumers are starting to have endless appetite for new inventions.

With the increasing affluence of Chinese consumers, companies are expected to invent ice cream with unconventional flavours. What differentiates premium ice cream products from cheaper alternatives is the appeal of sensory and healthy factors.

As demand varies by demographics, it is important for companies and brands to target consumers precisely, such as females with yogurt-flavoured ice cream and people in their 30s with additional fruit and nut bits.

Table of Contents

1. Introduction

  • In this report we answer the key questions:
  • Definition
  • Methodology
  • Abbreviations

2. Executive Summary

  • The market
    • Figure 1: Retail market value of ice cream in China, 2010-20
  • Companies and brands
    • Figure 2: Value share of China's ice cream retail market, by company, 2013 and 2014
  • Who's innovating?
  • Mixed flavour and extra toppings add sensory experience
  • Vegetable-inspired holds the key for the health conscious
  • The consumer
  • Soft-serve ice cream offered by on-trade channels remains the most popular format in China
    • Figure 3: Usage of different types of ice cream products in the last 6 months, April 2015
  • Scope to boost the appeal of packaged ice cream by harnessing the healthy connotation of natural ingredients
    • Figure 4: Elements associated with different types of ice cream products, April 2015
  • Adventurous behaviour can spark more unusual flavours in the Chinese market
    • Figure 5: Attitudes towards ice cream products, April 2015
  • Dessert and coffee inspired ice cream are the hottest flavours
    • Figure 6: Interest in innovative ice cream flavours, April 2015
  • Sensory experience is key
    • Figure 7: Elements contributing to creating the ideal ice cream product, April 2015
  • Over 70% of respondents eat ice cream when relaxing
    • Figure 8: Occasions for eating ice cream in the last 6 months, April 2015
  • What we think

3. Issues and Insights

  • Artisanal ice cream chains drive the growth of premium packaged products
  • The facts
  • The implications
  • In line with the global trend, healthy is king
  • The facts
  • The implications
  • From simplicity back to complexity
  • The facts
  • The implications
  • Embracing in-home usage - Snacks for women and kids
  • The facts
  • The implications

4. Trend Application

  • Sense of the Intense
  • Locavore
  • Play Ethic

5. Market Size and Forecast

  • Key points
  • The rise of ice cream chains encourages the presence of packaged artisanal ice cream products
    • Figure 9: Retail sales of ice cream, by value and volume, China, 2012-14
  • Harnessing sensory enjoyment to satisfy consumers' increasingly sophisticated tastes
  • Future demand for healthy ice cream will lead the market to grow at a strong pace
  • China's ice cream market expects to grow sustainably
    • Figure 10: Retail sales of ice cream, by value, China, 2010-20
    • Figure 11: Retail sales of ice cream, by volume, China, 2010-20
  • Forecast methodology

6. Market Segmentation

  • Key points
  • Individually wrapped ice cream dominates the market
    • Figure 12: Segment performance of ice cream market in China, by value, 2010-14
    • Figure 13: Segment performance of ice cream market in other countries, by value, 2014
  • In-home usage supports the growth of family/multipacks
    • Figure 14: Retail value sales and volume of ice cream, by segment, China, 2014
    • Figure 15: Retail value sales of ice cream, by segment, China, 2015-20

7. Market Share

  • Key points
    • Figure 16: Value and volume share of China's ice cream retail market, by company, 2013 and 2014
  • Multi-brand portfolio creates dynamic competitive landscape
  • Opportunities for smaller-scale brands to leverage unfulfilled market capacity

8. Who's Innovating?

  • Key points
  • Gourmet flavours define premiumisation
    • Figure 17: Frozen treats launches, by top 5 flavours, 2010-15
    • Figure 18: Chocolate Truffle Flavoured Ice Cream launched by Wall's Magnum in China, April 2015
  • Dessert-inspired and coffee-inspired
    • Figure 19: Bitter Coffee Flavoured Torch Shaped Ice Cream launched by Inner Mongolian Yili Industrial Group in China, September 2014 and Tiramisu flavoured ice cream launched by Inner Mongolian Yili Industrial Group in China, June 2015
  • Mixed flavour and extra toppings add sensory experience
    • Figure 20: Ultra Chocolate Flavoured Ice Cream Cone and Blueberry Cheesecake Ice Cream Cone launched by Wall's Cornetto in China, October 2014
    • Figure 21: Three Layer Grape Soda Ice Stick launched by Lotte in Japan, July 2014 and Walnut Crispy Ice Cream launched by Jiu Zhou Dairy Qianhe in China, August 2014
  • Vegetable-inspired holds the key for the health conscious
    • Figure 22: Frozen treat launches, by ingredients, 2010-14
    • Figure 23: Tomato Cherry Ice Cream and Carrot Orange launched by Häagen-Dazs Spoon Vege in Japan, July 2014
    • Figure 24: Corn Flavoured Ice Cream launched by Inner Mongolia Wulanbuhe Dairy Qianhe in China, August 2014
  • Ice cream cup or tub is getting momentum
    • Figure 25: Dairy-based frozen launches, by format type, 2010-14
    • Figure 26: Chocolate and vanilla flavoured mini ice cream cones launched by inner Mongolia Yili Industrial Group in China, June 2015
  • Embracing alcoholic flavours for adults is a growing global trend
    • Figure 27: Mojito Water Ice Lolly launched by Unilever Solero in the UK, May 2015 and Remy Martin Christmas Ice Cream lunched by Tesco Finest in the UK, November 2014

9. Companies and Brands

  • Unilever
  • Mengniu
  • Yili

10. The Consumer - Usage of Ice Cream

  • Key points
  • Soft-serve ice cream offered by on-trade channels remains the most popular format in China
    • Figure 28: Usage of different types of ice cream products in the last 6 months, April 2015
  • Females are the main customers for all types of ice cream products
    • Figure 29: Usage of different types of ice cream products in the last 6 months, by gender and age, April 2015
    • Figure 30: Banana Flavoured Ice Cream Sticks launched by Binggrae Melona in China, October 2014 &Yogurt Peach Flavoured Ice Stick launched by Inner Mongolia Wulanbuhe Dairy in China, September 2014
  • Sorbet is popular among young females while frozen yogurt is more appealing to the older generation
    • Figure 31: Usage of different types of ice cream products in the last 6 months, by gender and age, April 2015
    • Figure 32: Old Style Yogurt Ice Cream launched by Yi Tong Shi Jia in China, September 2014
  • Income and households with children are the main differentiations for sorbets and frozen yogurt usage
    • Figure 33: Usage of different types of ice cream products in the last 6 months, by monthly household income, April 2015
    • Figure 34: Golden Pineapple Sorbet launched by Ohayo Dairy Products in Japan, May 2014 & Strawberry Yogurt Flavoured Ice Cream launched by Inner Mongolia Mengniu Dairy Group Mönmilk Deluxe in China, October 2014

11. The Consumer - Correspondence Analysis

  • Key points
  • Methodology
  • Scope to boost the appeal of packaged ice cream by harnessing the healthy connotation of natural ingredients
    • Figure 35: Elements associated with different types of ice cream products, April 2015
  • Soft-serve ice cream represents diverse features

12. The Consumer - Perceptions of Different Types of Ice Cream

  • Key points
  • Artificial ingredients and being too sweet are discouraging female consumers from purchasing packaged ice cream
    • Figure 36: Elements associated with different types of ice cream products, April 2015
    • Figure 37: Elements associated with different types of ice cream products, by demographics, April 2015
    • Figure 38: Strawberry & Vanilla Ice Cream Cones launched by Tesco Free From in the UK, May 2015
    • Figure 39: Elements associated with different types of ice cream products, by gender, April 2015
    • Figure 40: Mint Chocolate Chip Frozen Greek Yogurt Bars launched by Yasso in the USA, April 2015
  • Ice cream tubs and cups can offer multiple flavours for targeting families with children
    • Figure 41: Elements associated with different types of ice cream products, by presence of children in household, April 2015
    • Figure 42: Cookie Party Ice Cream launched by Häagen-Dazs Mini Cup in Japan, April 2015 and Assorted Ice Cream launched by Wall's Huan Qiu Zhen Xuan in China, April 2015

13. The Consumer - Attitudes towards Ice Cream Products

  • Key points
  • Adventurous behaviour can spark more unusual flavours in the Chinese market
    • Figure 43: Attitudes towards ice cream products, April 2015
    • Figure 44: Attitude towards ice cream products, by monthly personal income and children in household, April 2015
    • Figure 45: Imagine Whirled Peace Ice Cream launched by Ben & Jerry's USA Vermont's Finest in China, October 2014 & Violet and Alpine Honey Ice Cream launched by Gineys Histories de Glaces in France, August 2014
  • Health benefits hold the key to premiumisation
    • Figure 46: Attitudes towards ice cream products, by demographics, April 2015
    • Figure 47: Yogurt and Rose Petals Ice Cream launched by Coppa della Maga in France, October 2014
    • Figure 48: Attitudes towards ice cream products, by demographics, April 2015
    • Figure 49: Remarkable Berries and Cream Ice Cream launched by Joe Delucci's Gelato in the UK, April 2015 Caramel Ice Cream Stick launched by Unilever Magnum in the UK, April 2015
  • Learn from existing frozen yogurt products
    • Figure 50: Attitudes towards ice cream products, by gender and age, April 2015
    • Figure 51: Luxury Frozen Mango Yogurt launched by Margaret's Frozen Luxuries in the UK, May 2015 and Pomegranate Bio Lie Frozen Yogurt launched by Yog Dairy in the UK, February 2015

14. The Consumer - Interest in Ice Cream Flavours

  • Key points
  • Aligned with the global trend, dessert and coffee inspired ice cream are the hottest flavours
    • Figure 52: Interest in innovative ice cream flavours, April 2015
    • Figure 53: Interest in innovative ice cream flavours, by gender and age, April 2015
    • Figure 54: Interest in innovative ice cream flavours, by city tiers, April 2015
    • Figure 55: Macchiato Coffee Flavoured Ice Cream launched by Wu Feng Shi Napoleon in China, July 2014 and The Ultimate Colombian Coffee Ice Cream launched by Marks & Spencer in the UK, October 2014
  • Vegetable inspired flavours offer strong potential
    • Figure 56: Interest in innovative ice cream flavours, by gender and age, April 2015
    • Figure 57: Interest in innovative ice cream flavours, By Mintropolitans versus Non-Mintropolitans, April 2015
    • Figure 58: Lemon Ginger Float Ice Cream launched by Häagen-Dazs Mini Cup in Japan, August 2014
  • Ethnic inspired is important to ensure premium image
    • Figure 59: Interest in innovative ice cream flavours, by demographics, April 2015
    • Figure 60: California Walnut Ice Cream launched by Wu Feng Leng Shi Pamper Me in China, July 2014
  • Alcohol inspired flavoured ice cream generates greatest future interest
    • Figure 61: Interest in innovative ice cream flavours, by demographics, April 2015
    • Figure 62: Interest in innovative ice cream flavours, by demographics, April 2015
    • Figure 63: Cocktail Lollies launched by Tesco in the UK, April 2015
    • Figure 64: Rum Banana Flavoured Ice Cream launched by Wu Feng Foods in China, July 2014
  • Grain inspired and Chinese traditional flavoured tailored for household usage
    • Figure 65: Interest in innovative ice cream flavours, by demographics, April 2015
    • Figure 66: Granola Ice Cream Stick launched by Ohayo Dairy Products in Japan, May 2015
    • Figure 67: Jujube and Milk Flavoured Ice Cream launched by Inner Mongolia Yili Industrial Group in China, September 2014

15. The Consumer - Creating the Ideal Ice Cream

  • Key points
  • Sensory experience is key
    • Figure 68: Elements contributing to creating the Ideal Ice Cream Product, April 2015
    • Figure 69: Elements contributing to creating the ideal ice cream product, by gender and age, April 2015
    • Figure 70: Strawberry Bar launched by Yong An Foods Sunices Shui Guo Series in China, September 2014
    • Figure 71: Dried Cranberry and Milk Ice Cream launched by Meiji in China, March 2015
  • Being healthy is an inevitable fashion
    • Figure 72: Elements contributing to creating the ideal ice cream product, by demographics, April 2015
    • Figure 73: Lv Se Di Dai Mung Bean Flavoured Low-Sugar Ice Cream launched by Inner Mongolia Yili Industrial Group in China, October 2014
  • OIder generations have greater interest in organic ice cream
    • Figure 74: Elements contributing to creating the ideal ice cream product, by demographics, April 2015
    • Figure 75: Organic Banana & Raspberry Smoothie Ice Lollies launched by Real Nice Organic in the UK, October 2014 & Organic Luxury Ice Cream launched by Mackie's of Scotland in the UK, June 2014

16. The Consumer - Occasions for Eating Ice Cream

  • Key points
  • Over 70% of respondents eat ice cream when relaxing
    • Figure 76: Occasions of eating ice cream in the last 6 months , April 2015
    • Figure 77: Occasions of eating ice cream in the last 6 months, by age, April 2015
  • Snacking behaviour appeals to affluent female consumers
    • Figure 78: Occasions of eating ice cream in the last 6 months, by demographics, April 2015
    • Figure 79: Your Mini Favourite Ice Cream Assortment launched by Unilever Wall's Evening Selection in France and Spain, May 2015
  • 64% of females aged 40+ are have a strong need for ice cream when they crave something sweet
    • Figure 80: Occasions of eating ice cream in the last 6 months, by gender and age, April 2015
    • Figure 81: Pink Raspberry & Black Espresso Ice Creams launched by Magnum Mini in the UK, April 2015
  • Replenishing energy can encourage older generations and higher earners to purchase ice cream
    • Figure 82: Occasions of eating ice cream in the last 6 months, by gender and age & monthly household income, April 2015
    • Figure 83: Banoffee Protein Ice Cream launched by W! Wheyhey Protein Ice Cream in the UK, December 2014
  • More than a third of households with children eat ice cream while on-the-go
    • Figure 84: Occasions of eating ice cream in the last 6 months, by children in household, April 2015
    • Figure 85: Your Family Favourites Ice Cream Assortment launched by Unilever Wall's After School in France, May 2015

17. The Consumer - Meet the Mintropolitans

  • Key points
  • Why Mintropolitans?
  • Who are they?
    • Figure 86: Demographic profile of Mintropolitans versus Non-Mintropolitans, by gender, age and personal income
    • Figure 87: Demographic profile of Mintropolitans versus Non-Mintropolitans, by marital status, city tier and education level
  • Vegetable-flavoured and organic ice cream is loved by Mintropolitans
    • Figure 88: Interest in innovative ice cream flavours, by Mintropolitans versus Non-Mintropolitans, April 2015
    • Figure 89: Elements contributing to creating the ideal ice cream product, by Mintropolitans versus Non-Mintropolitans, April 2015
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