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市場調查報告書

中國零售藥房市場

Pharmacy Retail - China - December 2014

出版商 Mintel China 商品編碼 259125
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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中國零售藥房市場 Pharmacy Retail - China - December 2014
出版日期: 2014年12月30日 內容資訊: 英文
簡介

2013年中國藥房醫藥品販售額達2550億人民幣、與2009年相比增加了71%。中國連鎖店與藥房急速深入滲透市場、造成中國醫藥品零售市場細分化。未來市場企業將面對多樣化與差異化難題並朝向市場整合。活用最新技術與數位化革命的企業才可在這波競爭中獲勝。

本報告針對中國藥房的醫藥品零售市場進行分析、提供市場目前課題與重點、實體與線上販售管道、市場動向、市場成長促進因素、中國醫藥品零售市場市場規模計算、未來預測。市場主要企業商業策略與事業發展分析等詳細企業檔案、與策略息息相關的消費者動向多角度詳細分析。

第1章 序

  • 報告目的
  • 調查方法
  • 調查範圍
  • 中國主要醫療保險形態

第2章 摘要整理

  • 巨大的健康市場、多樣化、細分化
  • 醫藥品購買形態 - 實體、線上、購買習慣
  • 活用新技術是未來在中國藥房業界成功的關鍵
  • 基於不同需求針對各種購買層
  • 都市特有的方案
  • Mintel China觀察

第3章 市場課題與重點

  • 活用新技術是未來在中國藥房業界成功的關鍵
    • 市場資料
    • 對未來影響
  • 信賴就是一切
  • 基於不同需求針對各種購買層
  • 都市特有的方案

第4章 趨勢應用

  • 誰需要人類?
  • 「Transumers(重視經驗大於品牌)」
  • Mintel所見到的未來: 人類

第5章 市場成長促進因素

  • 醫療改革: 國家的最優先課題
  • 醫療未來重點項目
  • 為降低成本醫院從藥品販售中脫離
  • 越來越多外資醫院進入城市
  • 跨國製藥企業重新思考中國回扣
  • 線上OTC藥品販售的未來
  • 為使交易量增加而讓產品線多樣化
  • 消費者課題: 高齡化社會與一胎化政策
  • 經濟發展: 需求擴大

第6章 市場規模與未來預測

  • 重點
  • 在變動激烈的市場動力中持續急速發展
  • 市場預測
  • 未來 - 大型健康市場、多樣化、細分化

第7章 市場分類與市場佔有率

  • 重點
  • 市場分類: 極度被細分化的市場
  • 市場佔有率: 大量的企業皆佔據小部份佔有率

第8章 誰開創革新

  • 重點
  • 「Transumers」的革新
  • 自動販賣機
  • 活用GPS的藥品運送
  • 誰需要人類?
  • 飛上天的火箭
  • 第二層皮膚: 可戴式健康監測中心
  • 信賴就是一切
  • 透過技術給與真實的安心感
  • 回歸專家
  • 網路大企業進入健康相關市場

第9章 主要企業與品牌
  • Guo Da Pharmacy Drugstore
    • 企業概要
    • 商業策略
    • 最近事業發展
  • Guangdong Dasenlin Chain Drugstore Co. Ltd.
  • Chongqing Tong Jun Ge Drugstore Ltd
  • Chongqing Peace Drugstore Ltd.
  • China Nepstar Chain Drugstore Ltd.

    第10章 消費者動向 - 對於輕微病症的消費者行動

    • 可靠的品牌名稱是中國藥品零售必備的
    • 養成年輕族群的品牌忠誠度
    • 創造低所得消費者層也可購買的藥房與健康醫療服務
    • 都市特有方案

    第11章 消費者動向 - 販售管道使用動向

    • 連鎖店是最普遍的販售管道
    • 消費者層差異
    • 城市差異也反應在購買管道

    第12章 消費者動向 - 購買商品

    • OTC藥品市場佔了大部分販售
    • 性別不同的消費者藥品動向也不同
    • 購買藥品的都市差異
    • 購買藥品整體分析
    • 從解決健康問題到防範問題發生

    第13章 消費者動向 - 實體購買選擇基準

    • 建構信心是最優先事項
    • 方便性
    • 實體店面消費者層喜好差異
    • 實體店面都市差異
    • 商品容易購買的程度可增加信任感

    第14章 消費者動向 - 線上購買選擇基準

    • 確保實際商品可增加安心感
    • 線上消費者層喜好差異

    第15章 消費者動向 - 購買習慣

    • 信賴度為最優先事項
    • 建立品牌
    • 隱私問題提升消費者線上消費
    • 中國傳統藥品保持地位
    • 活用店內資產
    • 購買習慣消費者層差異
    • 購買習慣都市差異

    附錄

  • 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

    目錄

    “The ability for a store to embrace the latest technology innovation to provide seamless services and shopping experience will become the key differentiator for retailers to stand out while segmenting the consumer based on their different behaviour and attitude would make a pharmacy retailer more efficient. For large players, designing locally-specific retailing strategies according to local demographic and needs is crucial.”- Wenwen Chen, Senior Beauty & Personal Care Analyst.

    This report looks at the following issues:

    • Technology embracement defines future success for Chinese pharmacy
    • Trust is everything
    • Targeting different demographics based on their needs
    • City specific solution

    Total retail sales of pharmacy products reached RMB255 billion in 2013, a staggering increase of 71% from 2009 driven by the rapid penetration of both chain and independent stores. That said, the current Chinese pharmacy retailing market is very fragmented.

    Looking ahead, market consolidation is underway while players are facing the challenges of diversification and differentiation. Embracing the latest the technology and digital revolution is a crucial factor to stay ahead of the competition.

    Table of Contents

    1. Introduction

    • Issues and insights discussed in the report:
    • Methodology
    • Research scope
    • Market sizing scope
    • Survey scope
    • Abbreviations
    • China's main basic medical insurance schemes
    • The New Rural Cooperative Medical Scheme (NCMS)
    • Urban Employed Basic Medical Insurance (UEBMI)
    • New Rural Cooperative Medical Insurance (NRCMI)
    • Urban Resident Basic Medical Insurance (URBMI)

    2. Executive Summary

    • Big health, diversification, differentiation
      • Figure 1: best- and worst-case forecast of China retail value sales of pharmacy retailing, 2009-19
    • Trust is everything
      • Figure 2: Important factor when deciding where to shop offline and online and buying habit, August 2014
    • Technology embracement defines future success for Chinese pharmacy
      • Figure 3: Important factor when deciding where to shop offline and online and buying habit, August 2014
    • Targeting different demographics based on their needs
    • City specific solution
    • What we think

    3. Issues and Insights

    • Technology embracement defines future success for Chinese pharmacy
    • The facts
    • The implications
    • Trust is everything
    • The facts
    • The implications
    • Targeting different demographics based on their needs
    • The facts
    • The implications
    • City specific solution
    • The facts
    • The implications

    4. Trend Application

    • Who Needs Humans
    • Transumers
    • Mintel Futures: Human

    5. Market Drivers

    • Health-care reform: a top national priority
      • Figure 4: designated government agencies for china's healthcare reform implementation
    • Health care future focus
    • Separate Hospitals from Medicine Sales to Lower Costs
    • Foreign-owned hospitals in more cities
    • Pharmaceutical multinationals rethink rebate marketing in China
    • The future of online OTC sales
    • Portfolio diversification to increase traffic
    • Demographics challenges: an ageing society and one-child policy
      • Figure 5: proportion of three age groups, 2007-13
    • Economic development: growth in demand

    6. Market Size and Forecast

    • Key points
    • A fast evolving market with high level of dynamics
      • Figure 6: china pharmacy retailing market, value and volume, 2009-2013
    • Market Forecast
    • The future - big health, diversification, differentiation
      • Figure 7: best- and worst-case forecast of China retail value sales of pharmacy retailing, 2009-19
      • Figure 8: best- and worst-case forecast of China retail volume of pharmacy retailing, 2009-19

    7. Market Segmentation and Market Share

    • Key points
    • Market segment: a highly fragmented market
    • Market share: large number of players with small shares
      • Figure 9: market share by value, 2011-2013
      • Figure 10: market share by volume 2011-2013

    8. Who's Innovating?

    • Key points
    • Innovations for Transumers
    • Vending medicines
      • Figure 11: medicine vending machine at shanghai metro stations, july 2014
    • Welcome to GPS drug couriers
    • Who needs human
    • Robot in the skies
    • Second skin: wearable health hub
    • Trust is everything
    • Technology reassuring authenticity
    • Return to experts
    • Internet giants tap into health market

    9. Companies and Brands

    • Guo Da Pharmacy Drugstore
    • Company background
    • Business strategies
    • Recent activities
    • Guangdong Dasenlin Chain Drugstore Co. Ltd.
    • Company background
    • Business strategies
    • Recent activities
    • Chongqing Tong Jun Ge Drugstore Ltd
    • Company background
    • Business strategies
    • Recent activities
    • Chongqing Peace Drugstore Ltd.
    • Company background
    • Business strategies
    • Recent activities
    • China Nepstar Chain Drugstore Ltd.
    • Company background
    • Business strategies
    • Recent activities

    10. The Consumer - Behaviour towards Ailments

    • Key points
    • Trustworthy branding is crucial for pharmacy retailing in China
      • Figure 12: Consumer behaviour towards ailments, August 2014
    • Cultivate loyalty amongst young generations
      • Figure 13: Consumer behaviour when suffering ailments, by demographics, August 2014
    • Making pharmacy and health services more accessible to low-income consumers
      • Figure 14: Consumer behaviour towards ailments, by demographics, August 2014
    • City-specific solutions

    11. The Consumer - Channel Usage

    • Key points
    • Chain store is the most popular channel
      • Figure 15: Pharmacy retailer visited in the past six months, August 2014
    • Clear demographic differences
      • Figure 16: Pharmacy retailer visited in the past six months, by demographics, August 2014
      • Figure 17: Pharmacy retailer visited in the past six months, by demographics, August 2014
    • City disparities remain in buying channels

    12. The Consumer - Products Purchased

    • Key points
    • OTC dominates the market sales
      • Figure 18: Product brought from in the past six months, August 2014
    • Gender disparity towards pharmacy products
      • Figure 19: Product brought from in the past six months, August 2014
      • Figure 20: Product brought from in the past six months, by demographics, August 2014
    • City differences towards product shopped
    • Repertoire analysis
      • Figure 21: Repertoire of product brought from in the past six months, August 2014
      • Figure 22: Repertoire of product brought from in the past six months, by demographics, August 2014
      • Figure 23: Repertoire of product brought from in the past six months, by demographics, August 2014
    • From problem solving to prevention
      • Figure 24: Repertoire of product brought from in the past six months, by demographics, August 2014

    13. The Consumer - Choice Criteria Offline

    • Key points
    • Building trust is the top priority
      • Figure 25: Important factor when deciding where to shop offline, August 2014
    • Convenience is king
    • Demographic disparities towards offline stores preference
      • Figure 26: Important factor when deciding where to shop offline, by demographics, August 2014
      • Figure 27: Important factor when deciding where to shop offline, by demographics, August 2014
    • City differences towards offline stores
      • Figure 28: Important factor when deciding where to shop offline, by demographics, August 2014
    • Product availability could increase trustworthiness

    14. The Consumer - Choice Criteria Online

    • Key points
    • Reassuring product authenticity
      • Figure 29: Important factor when deciding where to shop online, August 2014
    • Demographic disparities towards online stores preference

    15. The Consumer - Buying Habits

    • Key points
    • Authenticity is the top priority
      • Figure 30: Buying habits at pharmacies/drugstores, August 2014
    • Brand building
    • Privacy issues will help consumers shift online
    • TCM holds the ground
    • Leverage in-store assets
    • Demographic differences towards buying habits
      • Figure 31: Buying habits at pharmacies/drugstores, by demographics, August 2014
      • Figure 32: Buying habits at pharmacies/drugstores, by demographics, August 2014
    • City differences towards buying habits

    16. Appendix - The Consumer - Behaviour towards Ailments

    • Figure 33: Consumer behaviour towards ailments, August 2014
    • Figure 34: Most popular consumer behaviour towards ailments, by demographics, August 2014
    • Figure 35: Next most popular consumer behaviour towards ailments, by demographics, August 2014

    17. Appendix - The Consumer - Channel Usage

    • Figure 36: Pharmacy retailer visited in the past six months, August 2014
    • Figure 37: Most popular pharmacy retailer visited in the past six months, by demographics, August 2014
    • Figure 38: Next most popular pharmacy retailer visited in the past six months, by demographics, August 2014
    • Figure 39: Other pharmacy retailer visited in the past six months, by demographics, August 2014

    18. Appendix - The Consumer - Products Purchased

    • Figure 40: Product brought from in the past six months, August 2014
    • Figure 41: Product brought from in the past six months - Medical and health, by demographics, August 2014
    • Figure 42: Product brought from in the past six months - Beauty and personal care, by demographics, August 2014
    • Repertoire of product shopped
    • Figure 43: Repertoire of product brought from in the past six months, August 2014
    • Figure 44: Repertoire of product brought from in the past six months, by demographics, August 2014

    19. Appendix - The Consumer - Choice Criteria Offline

    • Figure 45: Important factor when deciding where to shop offline, August 2014
    • Figure 47: Next most important factor when deciding where to shop offline, by demographics, August 2014
    • Figure 48: Other important factor when deciding where to shop offline, by demographics, August 2014

    20. Appendix - The Consumer - Choice Criteria Online

    • Figure 49: Important factor when deciding where to shop online, August 2014
    • Figure 50: Most important factor when deciding where to shop online, by demographics, August 2014
    • Figure 51: Next most important factor when deciding where to shop online, by demographics, August 2014
    • Figure 52: Other important factor when deciding where to shop online, by demographics, August 2014

    21. Appendix - The Consumer - Buying Habits

    • Figure 53: Buying habits at pharmacies/drugstores, August 2014
    • Figure 54: Most popular buying habits at pharmacies/drugstores, by demographics, August 2014
    • Figure 55: Next most popular buying habits at pharmacies/drugstores, by demographics, August 2014
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