2011年中國乳製品市場：市場分析 是由出版商Access Asia在2011年03月所出版的。
這份英文市場調查報告書包含82 Pages 價格從美金1330起跳。
中國乳製品市場於2003年達到175.3%之成長，並於2010年達到2886.3億人民幣（433.7億美金）規模之總額。乳製品本身雖仍尚求普及，但因市場競爭激烈，使其企業間收購及合併持續進行。
本報告為，關注中國乳製品市場，並分析其市場整體趨勢及產品別銷售金額、市場佔有率、國內生產及進出口趨勢，匯整主要企業簡介，以下列摘要形式闡述。
簡介
第1章 中國乳製品市場
- 概要
- 中國乳製品市場
- 部門區隔
- 市場佔有率
- 價格
- 展望
- 目前議題
第2章 供應來源
- 乳製品產業
- 主要乳製品製造商
- 國內之乳製品生產
- 進出口
- 國家別進出口趨勢
第3章 主要企業簡介（企業概要、背景、財務概要）
- Beijing Sanyuan Foods Co., Ltd.
- China Mengnui Dairy Co., Ltd.
- Inner Mongolia Yili Industrial Co., Ltd.
- Bright Dairy & Foods Co., Ltd.
第4章 諮詢機構
附錄：市場背景
Abstract
REPORT COVERAGE
This report covers the market for dairy-based products in the People' s
Republic of China. The report covers the following sectors:
- Butter
- Cheese
- Milk powder: Including baby milk powder and other milk powder
- Liquid milk: Including UHT milk, pasteurised milk and milk-based beverages
- Yoghurt: Including plain and flavoured yoghurt and fruit-based yoghurt.
- Ice cream: Including all flavoured and plain ice creams containing milk
solids.
KEY REPORT FEATURES
This recently updated report includes:
- The total value and volume of the retail and HoReCa dairy products market
up to 2010;
- The value and volume of dairy products sales by sector up to 2010;
- Value, volume and per capita dairy products sales up to 2010;
- Volume & value forecast the dairy products market in China up to 2015;
- The retail dairy foods market background and current issues;
- Key manufacturer profiles
- Key contacts & trade events;
- Overview of China' s demographics and macroeconomics.
Executive Summary
The total market for dairy products in China, including retail and hotel,
restaurant and catering (HoReCa), increased in value to RMB288.63bn
(US$43.37bn) by 2010, having risen in value by 103.91% over 2003. Of the total
market, retail sales grew in value to RMB218.69bn by 2010, up by 175.3% over
2003. The dairy products market has declined in significance to the overall
retail food market, from 8.13% in 2003, to 7.72% by 2010.
The largest sector in the total dairy product market, in both volume and value
terms, is liquid milk, which reached a total value of RMB147.27bn by 2010,
rising by 80.18% since 2003. Next largest was milk powder, which reached a
value of RMB64.47bn in 2010, up by 81.33% since 2003. The other sectors, in
order of total consumption value growth between 2003 and 2010, are ice cream
(428%), butter (177%), yoghurt (156%) and cheese (146%).
Urban Chinese consumers are adopting dairy products in much greater quantities
into their normal diet, but per capita consumption is still low. Rural dairy
consumption is also now on the up. Domestic products are gaining an increasing
share of the total market, although the industry remains highly fragmented,
with most large processors dealing with hundreds of small-scale raw milk
suppliers, but this is about to change. Following the melamine incident in
2008, dairy companies have started to devote more resources to building their
own large-scale, modern dairy farms.
The market is becoming increasingly competitive, and the industry is
undergoing a period of consolidation through mergers and acquisitions, as
witnessed by the acquisition of Sanlu assets and Mengniu' s purchase of
Shijiazhuang Junlebao. Companies are also going abroad to secure milk supply
with New Zealand being the favourite destination for acquisitions. The Chinese
government has been promoting greater consumption of dairy products among
Chinese consumers, aware of the need for many Chinese to increase the amount
of calcium consumed in the average diet.
Marketing and advertising of dairy products is now much more sophisticated,
and receives much greater amounts of investment, thanks to the rise in
competition in the market. The spread of retail chains such as supermarkets
and convenience stores is helping to improve distribution of dairy products to
end consumers.
The total dairy products market in China is expected to grow by 20.10% in
constant value terms between 2011 and 2015 to about RMB367.32bn (US$55.86bn)
by 2015, of which retail is set to reach RMB321.33bn by 2015.
Table of Contents
INTRODUCTION VIII
Report Coverage viii
Other Relevant Reports from Access Asia viii
Abbreviations Used ix
China Retail Quarterly ix
1 CHINA' S DAIRY PRODUCTS MARKET
- 1.1 Overview
- 1.2 Dairy Products Market
- 1.2.1 Dairy Products Market Total Market Size
- Table 1.1 TOTAL CURRENT VALUE MARKET FOR DAIRY PRODUCTS IN CHINA,
2003-2010
- Table 1.2 TOTAL MARKET VOLUME FOR DAIRY PRODUCTS IN CHINA, 2003-2010
- 1.2.2 Dairy Products Market: Per Capita Consumption & Retail-HoReCa Split
- Table 1.3 PER CAPITA CONSUMPTION OF DAIRY PRODUCTS & RETAIL-HORECA
SPLIT, 2003-2009
- 1.2.3 Dairy Products Market: Food Market Significance
- Table 1.4 DAIRY PRODUCTS RETAIL MARKET AS A PROPORTION OF TOTAL
CURRENT VALUE FOOD SALES IN CHINA, 2003-2010
- 1.2.4 Dairy Products Market: Refrigerator Ownership
- Table 1.5 HOUSEHOLD OWNERSHIP OF REFRIGERATORS BY URBAN/RURAL DIVIDE,
2000-2008
- 1.3 Sector Breakdown
- 1.3.1 Sector Breakdown: Sector Values & Volumes
- Table 1.6 DAIRY PRODUCTS TOTAL CURRENT VALUE AND VOLUME EXPENDITURE BY
SECTOR IN CHINA, 2003-2010*
- 1.3.2 Sector Breakdown: Sector Shares
- Table 1.7 % BREAKDOWN OF DAIRY PRODUCTS TOTAL CURRENT VALUE & VOLUME
EXPENDITURE BY SECTOR IN CHINA, 2003-2010*
- 1.3.3 Sector Breakdown: Growth Rates
- Table 1.8 % ANNUAL GROWTH FOR DAIRY PRODUCTS TOTAL CURRENT VALUE &
VOLUME EXPENDITURE BY SECTOR IN CHINA, 2003-2010*
- 1.4 Market Shares
- 1.4.1 Market Shares: Dairy Market Value Shares
- Table 1.9 LIQUID MILK, MILK POWER & YOGHURT MARKET SHARES BY RETAIL
SALES, 2009
- 1.5 Prices
- 1.5.1 Prices: Retail Price Indices
- Table 1.10 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2006-2009
- Table 1.11 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2009
- 1.5.2 Prices: Average Unit Values
- Table 1.12 AVERAGE UNIT RETAIL PRICES OF DAIRY PRODUCTS BY SECTOR IN
CHINA, 2003-2010
- 1.5.3 Prices: Average Unit Value Growth Rates
- Table 1.13 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF DAIRY
PRODUCTS BY SECTOR IN CHINA, 2003-2010
- 1.5.4 Prices: Selected Product Prices
- Table 1.14 RETAIL PRICES OF SELECTED YOGHURT, JANUARY 2011
- Table 1.15 RETAIL PRICES OF SELECTED UHT MILK, JANUARY 2011
- Table 1.16 RETAIL PRICES OF SELECTED FRESH MILK, JANUARY 2011
- Table 1.17 RETAIL PRICES OF SELECTED CHEESE, JANUARY 2011
- Table 1.18 RETAIL PRICES OF SELECTED BUTTER, JANUARY 2011
- Table 1.19 RETAIL PRICES OF SELECTED ICE CREAM, JANUARY 2011
- Table 1.20A RETAIL PRICES OF SELECTED MILK POWDER, FEBRUARY 2011
- Table 1.20B RETAIL PRICES OF SELECTED MILK POWDER, FEBRUARY 2011
- 1.6 Outlook
- 1.6.1 Outlook: Forecast Trends
- 1.6.2 Outlook: Total Dairy Products Market Size
- Table 1.21 FORECAST TOTAL VALUE MARKET FOR DAIRY PRODUCTS IN CHINA,
2011-2015
- 1.6.3 Outlook: Total Dairy Products Market Volume
- Table 1.22 FORECAST TOTAL VOLUME MARKET FOR DAIRY PRODUCTS IN CHINA,
2011-2015
- 1.6.4 Outlook: Dairy Products Retail Sales & Volume
- Table 1.23 FORECAST VALUE AND VOLUME RETAIL SALES OF DAIRY PRODUCTS BY
SECTOR IN CHINA, 2011-2015
- 1.6.5 Outlook: Sector Values
- Table 1.24 FORECAST VALUE AND VOLUME SALES OF DAIRY PRODUCTS BY SECTOR
IN CHINA, 2011-2015
- 1.6.6 Outlook: Sector Breakdown
- Table 1.25 FORECAST PERCENTAGE VALUE AND VOLUME BREAKDOWN OF DAIRY
PRODUCTS BY SECTOR IN CHINA, 2011-2015
- 1.6.7 Outlook: Sector Growth
- Table 1.26 FORECAST ANNUAL VALUE & VOLUME GROWTH OF DAIRY PRODUCTS BY
SECTOR IN CHINA, 2010-2015
- 1.7 Current Issues
- 1.7.1 Current Issues: Competing Against Mother' s Milk
- Table 1.27 TYPE OF MILK CONSUMED BY INFANTS IN CHINA
- Table 1.28 REASON FOR NOT BREASTFEEDING
- Table 1.29 BENEFIT OF BREASTFEEDING
- Table 1.30 USE OF BREAST MILK SUBSTITUTES DURING HOSPITAL LABOUR &
DELIVERY
- Table 1.31 ACCEPTANCE OF BREAST MILK / INFANT FORMULA MILK POWDER
- 1.7.2 Current Issues: Violation of the Codes of Marketing of Breast Milk
Substitutes
- Table 1.32 AWARENESS ABOUT BREAST-MILK SUBSTITUTE RULE, CODE
- 1.7.3 Current Issues: Substandard Milk Powder Hurting Consumer Confidence
- Table 1.33 PASSING RATE OF INFANT FORMULA MILK POWDER, 2004-08
- 1.7.4 Current Issues: Private Label Dairy Products
- 1.7.5 Current Issues: Online Sale of Dairy Products
- Table 1.34 FORECAST TOTAL VALUE MARKET FOR DAIRY PRODUCTS IN CHINA,
2011-2015
2 SOURCES OF SUPPLY
- 2.1 Dairy Products Industry
- 2.1.1 Dairy Products Manufacturing Industry: Industry Manufacturers &
Revenue
- Table 2.1 TOTAL NUMBER OF DAIRY PRODUCTS MANUFACTURERS AGAINST
INDUSTRY REVENUES, 2004-FIRST 11 MONTHS 2009
- 2.1.2: Dairy Products Manufacturing Industry: Industry Revenue & Profit
- Table 2.2 OVERVIEW OF DAIRY PRODUCTS MANUFACTURING INDUSTRY, 2004-2008
& FIRST 11 MONTHS OF 2009
- Table 2.3 NUMBER OF DAIRY PRODUCTS MANUFACTURERS ABOVE STATISTICAL
THRESHOLD,: 2004-2008 & FIRST 11 MONTHS OF 2009
- Table 2.4 PROFITABILITY OF CHINA' S DAIRY PRODUCTS MANUFACTURERS,
2004-2008 & FIRST 11 MONTHS OF 2009
- 2.2 Key Dairy Products Manufacturers
- 2.2.1: Key Dairy Products Manufacturers: Revenues
- Table 2.5 INDUSTRY REVENUE SHARES OF CHINA' S LEADING DAIRY PRODUCTS
MANUFACTURERS, 2009
- 2.2.2: Key Dairy Products Manufacturers: Industry Revenue Shares
- Table 2.6 INDUSTRY REVENUE SHARES OF CHINA' S LEADING DAIRY PRODUCTS
MANUFACTURERS, 2009
- 2.3 Listed Companies Compared
- 2.3.1: Listed Companies Compared: Revenues
- Table 2.7 MENGNIU & YILI REVENUES, 2001-2009*
- Table 2.8 CHINA' S LEADING LISTED DAIRY COMPANIES REVENUE (INCLUDING
DAIRY), 2006-2009 & 1H2009-1H2010*
- Table 2.9 CHINA' S LEADING LISTED DAIRY COMPANIES REVENUE (DAIRY ONLY),
2006-2009 & 1H2009-1H2010*
- 2.3.2: Key Dairy Products Manufacturers: Profits
- Table 2.10 CHINA' S LEADING LISTED DAIRY COMPANIES GROSS PROFIT (DAIRY
ONLY), 2006-2009 & 1H2009-1H2010*
- Table 2.11 CHINA' S LEADING LISTED DAIRY COMPANIES OPERATING PROFIT
(INCLUDING DAIRY), 2006-2009 & 1H2009-1H2010
- Table 2.12 CHINA' S LEADING LISTED DAIRY COMPANIES NET PROFIT
(INCLUDING DAIRY), 2006-2009 & 1H2009-1H2010
- 2.3.3: Key Dairy Products Manufacturers: Margins
- Table 2.13 CHINA' S LEADING LISTED DAIRY COMPANIES GPOSS PROFIT MARGIN
(DAIRY ONLY), 2006-2009 & 1H2009-1H2010
- Table 2.14 CHINA' S LEADING LISTED DAIRY COMPANIES OPERATING PROFIT
MARGIN (INCLUDING DAIRY), 2006-2009 & 1H2009-1H2010
- Table 2.15 CHINA' S LEADING LISTED DAIRY COMPANIES NET PROFIT MARGIN
(INCLUDING DAIRY), 2006-2009 & 1H2009-1H2010
- 2.4 Domestic Dairy Production
- 2.4.1: Domestic Dairy Production: Volume
- Table 2.16 DAIRY PRODUCTS PRODUCTION VOLUME, 2003-2010
- Table 2.17 IMPORT % SHARE OF DAIRY PRODUCTS PRODUCTION VOLUME,
2003-2010
- Table 2.18 RAW MILK (INCLUDING COW MILK) OUTPUT VOLUME BY REGION,
2003-2009
- Table 2.19 COW MILK OUTPUT VOLUME BY REGION, 2003-2009
- Table 2.20 DAIRY COW (INCLUDING MILKABLE COWS) DISTRIBUTION BY REGION,
2003-2009
- Table 2.21 CHINA MODERN DAIRY HOLDINGS LTD.: DAIRY FARMS, AS OF 30
JUNE 2010
- Table 2.22 LEADING MODERN DAIRY FARMS, 2009
- Table 2.23 SPLIT OF SUPPLY OF MILK BY DAIRY FARM SIZE, 2003 & 2008
- Table 2.24 DAIRY PRODUCT (INCLUDING LIQUID MILK PRODUCT) OUTPUT VOLUME
BY PROVINCE, 2010
- Table 2.25 ICE CREAM OUTPUT BY PROVINCE, FIRST 11 MONTHS OF 2010
- 2.5 Imports & Exports
- Table 2.26 DAIRY PRODUCTS HS CODES
- 2.5.1: Imports & Exports: Volume
- Table 2.27 CHINA DAIRY PRODUCTS IMPORT & EXPORT VOLUME & GROWTH,
2000-2010
- 2.5.2: Imports & Exports: Value
- Table 2.28 CHINA DAIRY PRODUCTS IMPORT & EXPORT VALUE & GROWTH,
2000-2010
- 2.6 Imports
- 2.6.1: Imports: Volume
- Table 2.29 DAIRY PRODUCTS IMPORT VOLUME BY SECTOR, 2000-2010
- Table 2.30 % BREAKDOWN OF DAIRY PRODUCTS IMPORT VOLUME BY SECTOR,
2000-2010
- 2.6.2: Imports: Value
- Table 2.31 DAIRY PRODUCTS IMPORT VALUE BY SECTOR, 2000-2010
- Table 2.32 % BREAKDOWN OF DAIRY PRODUCTS IMPORT VALUE BY SECTOR,
2000-2010
- 2.6.3: Imports: Average Unit Prices
- Table 2.33 DAIRY PRODUCTS AVERAGE IMPORT PRICES PER KILOGRAM BY
SECTOR, 2000-2010
- 2.7 Exports
- 2.7.1: Exports: Volume
- Table 2.34 DAIRY PRODUCTS EXPORT VOLUME BY SECTOR, 2000-2010
- Table 2.35 % BREAKDOWN OF DAIRY PRODUCTS EXPORT VOLUME BY SECTOR,
2000-2010
- 2.7.2 Exports: Value
- Table 2.36 DAIRY PRODUCTS EXPORT VALUE BY SECTOR, 2000-2010
- Table 2.37 % BREAKDOWN OF DAIRY PRODUCTS EXPORT VALUE BY SECTOR,
2000-2010
- 2.7.3 Exports: Average Unit Prices
- Table 2.38 DAIRY PRODUCTS AVERAGE EXPORT PRICES PER KILOGRAM BY
SECTOR, 2000-2010
- 2.8 Imports & Exports Breakdown By Country
- 2.8.1 Imports & Exports Breakdown by Country: Excluding Ice Cream
- Table 2.39 TARIFFS ON NEW ZEALAND DAIRY PRODUCTS ENTERING CHINA
- Table 2.40 DAIRY IMPORT BY VOLUME AND VALUE (EXCLUDING ICE CREAM) FROM
NEW ZEALAND & AUSTRALIA, 2000-2010
- Table 2.41 % BREAKDOWN OF DAIRY IMPORT BY VOLUME AND VALUE (EXCLUDING
ICE CREAM) FROM NEW ZEALAND & AUSTRALIA, 2000-2010
- Table 2.42 % BREAKDOWN OF DAIRY IMPORT VOLUME BY PRODUCT SEGMENT
(EXCLUDING ICE CREAM) FROM NEW ZEALAND AND AUSTRALIA, 2000-2010
- Table 2.43 % BREAKDOWN OF DAIRY IMPORT VALUE BY PRODUCT SEGMENT
(EXCLUDING ICE CREAM) FROM NEW ZEALAND AND AUSTRALIA, 2000-2010
- 2.8.1 Import & Export Breakdown by Country: Ice Cream
- Table 2.44 ICE CREAM VOLUME IMPORT BREAKDOWN BY COUNTRY, 2000-2010
- Table 2.45 % BREAKDOWN OF ICE CREAM VOLUME IMPORT BY COUNTRY, 2000-2010
3 LEADING COMPANY PROFILES
- 3.1 Beijing Sanyuan Foods Co., Ltd.
- 3.1.1 Beijing Sanyuan Foods: Company Details
- 3.1.2 Beijing Sanyuan Foods: Company Activities
- Table 3.1 BEIJING SANYUAN FOODS CO., LTD.: REVENUE BREAKDOWN BY
REGION, 2006-2009 & 1H2009-1H2010
- 3.1.3 Beijing Sanyuan Foods: Financial Summary
- Table 3.2 BEIJING SANYUAN FOODS CO., LTD.: FINANCIAL RESULTS,
2006-2009 & 1H2009-1H2010*
- Table 3.3 BEIJING SANYUAN FOODS CO., LTD.: AS A % OF TOTAL REVENUE,
2006-2009 & 1H2009-1H2010*
- 3.2 China Mengniu Dairy Co., Ltd.
- 3.2.1 China Mengniu Dairy: Company Details
- 3.2.2 China Mengniu Dairy: Company Background
- Table 3.4 CHINA MENGNIU DAIRY CO., LTD.: SALES MIX, 2004-2009 &
1H2009-1H2010*
- 3.2.3 China Mengniu Dairy: Financial Summary
- Table 3.5 CHINA MENGNIU DAIRY CO., LTD.: AS A % OF TOTAL REVENUE,
2004-2009 & 1H2009-1H2010*
- Table 3.6 INNER MONGOLIA MENGNIU DAIRY CO., LTD.: AS A % OF TOTAL
REVENUE, 2004-2009 & 1H2009-1H2010*
- 3.3 Inner Mongolia Yili Industrial Co., Ltd.
- 3.3.1 Inner Mongolia Yili Industrial: Company Details
- 3.3.2 Inner Mongolia Yili Industrial: Company Background
- Table 3.7 INNER MONGOLIA YILI INDUSTRIAL CO. LTD.: REVENUE BY REGION,
2006-2009 & 1H2009-1H2010*
- Table 3.8 INNER MONGOLIA YILI INDUSTRIAL CO. LTD.: SALES MIX,
2006-2009 & 1H2009-1H2010*
- 3.3.2 Inner Mongolia Yili Industrial: Financial Summary
- Table 3.9 INNER MONGOLIA YILI INDUSTRIAL CO. LTD.: FINANCIAL RESULTS,
2006-2009 & 1H2009-1H2010*
- Table 3.10 INNER MONGOLIA YILI INDUSTRIAL CO. LTD.: AS A % OF TOTAL
REVENUE, 2006-2009 & 1H2009-1H2010*
- 3.4 Bright Dairy & Food Co., Ltd.
- 3.4.1 Bright Dairy: Company Details
- 3.4.2 Bright Dairy: Company History
- 3.4.3 Bright Dairy: Recent Activities
- Table 3.11 BRIGHT DAIRY & FOOD CO. LTD.: REVENUE BY REGION, 2007-2009
& 1H2009-1H2010*
- Table 3.12 BRIGHT DAIRY & FOOD CO., LTD.: SALES MIX, 2009
- Table 3.13 BRIGHT DAIRY & FOOD CO. LTD.: REVENUE BY PRODUCT SEGMENT,
2007-2009 & 1H2009-1H2010*
- 3.4.4 Bright Dairy: Financial Summary
- Table 3.14 BRIGHT DAIRY & FOOD CO. LTD.: FINANCIAL RESULTS, 2006-2009
& 1H2009-1H2010*
- Table 3.15 BRIGHT DAIRY & FOOD CO. LTD.: AS A % OF TOTAL REVENUE,
2006-2009 & 1H2009-1H2010*
4 CONTACTS
- 4.1 Trade Organisations
- 4.1.1 China Dairy Federation
- 4.1.2 China Dairy Industry Association
- 4.1.3 China National Food Industry Association
- 4.1.4 China Association of Bakery & Confectionery Industry (Ice Cream
Committee)
- 4.2 Government Departments
- 4.2.1 Ministry of Agriculture
- 4.2.2 Ministry of Commerce (MOFCOM)
- 4.2.3 Ministry of Commerce Dairy Product Market Forecast & Pre-Warning
System
APPENDIX: MARKET BACKGROUND
- A.1 Fast Facts
- A.2 Population
- A.2.1 Population: By Age Group & Gender
- Table A.1 POPULATION BY AGE GROUP & GENDER, 2003 - 2009*
- A.2.2 Population: By Province
- Table A.2 POPULATION BY PROVINCE, 2003 - 2009*
- A.3 Exchange Rates
- A.3.1 Exchange Rates: China
- Table A.4 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF
CURRENCIES, 2002 - 2010
- A.3.2 Exchange Rates: Hong Kong
- Table A.5 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE
UNITED STATES DOLLAR AND RENMINBI, 2002 - 2010
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