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市場調查報告書

中國的蒸餾酒市場: 2009年

Spirits in China 2009: A Market Analysis

出版商 Access Asia
出版日期 2010年01月 商品編碼 106773
內容資訊 英文 191 pages
價格
US $ 1570 MS Word file by E-mail (Single User License)
US $ 1570 PDF by E-mail (Single User License)
US $ 3140 PDF by E-mail (Global Site License)


中國的蒸餾酒市場: 2009年 是由出版商Access Asia在2010年01月所出版的。 這份英文市場調查報告書包含191 pages 價格從美金1570起跳。

簡介

本報告書包含了中國蒸餾酒市場的調查分析，食品市場概要與銷售量統計，零售蒸餾酒市場交易總額，交易量，各類型的產品零售銷售量，並預測2014年為止中國的蒸餾酒市場交易量及交易額，更提供行銷與流通，生產量與國際貿易金額，SWOT分析，主要企業資料等等資料。包含圖表在內的191頁內容條目如下所列。

緒論

第1章 蒸餾酒市場

  • 概要
  • 中國的食品/飲料總市場
  • 中國的蒸餾酒市場
  • 各區塊分析
  • 市場規模
  • 價格
  • 觀察
  • 目前瓶頸

第2章 供給源

  • 蒸餾酒産業
  • 主要白蒸餾酒製造商名單
  • 主要日本酒製造商名單
  • 課税
  • 輸入量
  • 輸入額
  • 輸出量
  • 輸出額
  • 每公升平均價格：輸入
  • 每公升平均價格：輸出

第3章 SWOT 分析

  • 優勢
  • 劣勢
  • 機會
  • 脅威

第4章 行銷與流通

  • 行銷與廣告
    • 傳統媒體廣告
    • 線上廣告
    • 年齢・地區
    • 質vs.印象
    • 國産vs.外國輸入
  • 消費者資料
  • 主要販賣期間

第5章 企業資料

  • Jiangsu Yanghe Brewery Joint-Stock Co., Ltd.
  • Kweichow Moutai Co., Ltd.
  • Trump Dragon Distillers Holdings Ltd.
  • Wuliangye Yibin Co., Ltd.
  • Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd.

第6章 連絡方式

  • 業界團體
  • 政府機構

附錄：市場背景

目錄

Abstract

REPORT COVERAGE

This report covers the market for spirits in the People' s Republic of China.

The report covers all alcoholic spirits (including traditional Chinese ‘white’ spirits, rice “yellow” wine and imported spirits):

  • Domestic white spirits
  • Rice (yellow) wine
  • Brandy
  • Whisky
  • Rum
  • Gin and geneva
  • Vodka
  • Liqueurs
  • Tequila

KEY REPORT FEATURES

  • This recently updated report includes:
  • An overview of China' s total food market with sales statistics up to 2009;
  • The total value and volume of the retail spirits market up to 2009;
  • The value and volume of spirits retail sales, including by product sector, up to 2009;
  • Volume & value forecast the spirits market in China up to 2014;
  • The retail spirits market background and current issues;
  • Marketing & distribution;
  • Production and international trade data up to 2009;
  • SWOT analysis
  • Key manufacturer profiles
  • Key contacts & trade events;
  • Overview of China' s demographics and macroeconomics.

Executive Summary

Alcoholic sprits remain part of Chinese tradition appearing in many social activities including birthday party, weddings and other ceremonies as well as business entertainment. Traditionally spirits are the main drink denoting happiness or respect. China produces distilled spirits for the local market in great quantities. The most famous Chinese spirit is Maotai, a 55% spirit made of wheat and sorghum that, for centuries, has been produced in Maotai Town, Guizhou province.

The Chinese spirits market is large but is facing the threat from consumers shifting allegiance over to beer and wine, largely thanks to consumers becoming more aware of health issues concerned with consumption of strong spirits. However, the market still supports some large companies, competing for an increasingly high-end market. The market is also competitive with over 1,100 Chinese spirit producers competing for the custom of increasingly sophisticated alcoholic drinks consumers.

Having been protected from the economic crisis seen in much of the rest of the world, the Chinese consumer economy has remained buoyant, and consumer spending continues to grow. With the rise in affluence, consumers are looking for higher-quality products, and manufacturers now need to provide products which appeal to increasingly sophisticated tastes. Older people (previously the majority spirit drinkers in China) are drinking less traditional spirits, replacing these with beer, due to the lower alcohol levels in beer, thus reducing the health risks associated with drinking of traditional spirits. Spirits manufacturers, especially traditional domestic grain spirits distillers, are now having to alter their products to suit the tastes of new consumer groups, especially younger, more middle-class consumers.

Report Statistics
  • Publication date:January 2010 (available as MS Word and PDF documents).
  • Pages: 191

Table of Contents

INTRODUCTION

  • Report Coverage
  • Executive Summary
  • China' s Retail Statistics: A Cautionary Note
  • The Problems With Chinese Retail Data?
  • Abbreviations Used
  • Other Relevant Reports from Access Asia
  • Free Online Newsletter and Editorials

1. SPIRITS MARKET

  • 1.1 Overview
  • 1.2 China' s Total Food & Beverage Market
    • 1.2.1 Total Food Market: Food & Non-food Sales
      • Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD,2003-2009*
    • 1.2.2 Total Food Market: Food/Non-food Split
      • Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-2009*
    • 1.2.3 Total Food Market: Urban and Rural Split
      • Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-2009*
    • 1.2.4 Total Food Market: The Trends
      • Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2003-2009
      • Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2003/2009
      • Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
    • 1.2.5 Total Food Market: Urban Value Trends
      • Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
    • 1.2.6 Total Food Market: Rural Value Trends
      • Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
  • 1.3 China' s Spirits Market
    • 1.3.1 The Spirits Market: Total Market Size
      • Table 1.7 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR SPIRITS IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2003-2009
    • 1.3.2 The Spirits Market: Total Market Retail/HoReCa Split
      • Table 1.8 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR SPIRITS IN CHINA, 2003-2009
    • 1.3.3 The Spirits Market: Total Market Growth
      • Table 1.9 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR SPIRITS IN CHINA, 2003-2009
    • 1.3.4 The Spirits Market: Per Capita Consumption
      • Table 1.10 PER CAPITA CONSUMER MARKET FOR SPIRITS IN CHINA, 2003-2009
    • 1.3.5 The Spirits Market: Food Market Significance
      • Table 1.11 SPIRITS RETAIL SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES & TOTAL FOOD RETAIL EXPENDITURE IN CHINA, 2003-2009
  • 1.4 Sector Breakdown
    • 1.4.1 Retail Sector Breakdown: Sector Values & Volumes
      • Table 1.12 THE RETAIL MARKET FOR SPIRITS BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2003-2009
    • 1.4.2 Retail Sector Breakdown: Sector Shares
      • Table 1.13 % BREAKDOWN OF THE RETAIL MARKET FOR SPIRITS IN VOLUME & VALUE TERMS IN CHINA, 2003-2009
    • 1.4.3 Retail Sector Breakdown: Growth Rates
      • Table 1.14 % ANNUAL GROWTH OF THE RETAIL MARKET FOR SPIRITS IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2003-2009
  • 1.5 Market Shares
    • 1.5.1 Market Shares: Leading White Spirits Market Shares
      • Table 1.15 WHITE SPIRITS MARKET SHARE IN BEIJING FOR SELF-CONSUMPTION, 2009
      • Table 1.16 WHITE SPIRITS REGIONAL MARKET SHARE, APRIL 2007
      • Table 1.17 WHITE SPIRITS NATIONAL RANKING, APRIL 2007
      • Table 1.18 WHITE SPIRITS REVENUE SHARE, 2006-2008
  • 1.6 Prices
    • 1.6.1 Prices: Retail Price Indices
      • Table 1.19 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005 - 2008
      • Table 1.20 RETAIL PRICE INDICES BY BROAD SECTOR, 2001 - 2008
    • 1.6.2 Prices: Average Unit Values
      • Table 1.21 AVERAGE RETAIL UNIT PRICES OF SPIRITS BY SECTOR IN CHINA, 2003-2009
    • 1.6.3 Prices: Selected Product Prices
      • Table 1.22 RETAIL PRICES OF SELECTED VODKA, NOVEMBER 2009
      • Table 1.23 RETAIL PRICES OF SELECTED WHISKY, NOVEMBER 2009
      • Table 1.24 RETAIL PRICES OF SELECTED RICE (YELLOW) WINE, NOVEMBER 2009
      • Table 1.25 RETAIL PRICES OF SELECTED COGNAC/BRANDY, NOVEMBER 2009
      • Table 1.26 RETAIL PRICES OF SELECTED RUM, NOVEMBER 2009
      • Table 1.27 RETAIL PRICES OF SELECTED TEQUILA, NOVEMBER 2009
      • Table 1.28 RETAIL PRICES OF SELECTED GIN, NOVEMBER 2009
      • Table 1.29 RETAIL PRICES OF SELECTED LIQUEURS, NOVEMBER 2009
      • Table 1.30 RETAIL PRICES OF SELECTED WHITE SPIRITS, NOVEMBER 2009
  • 1.7 Outlook
    • 1.7.1 Outlook: Forecast Trends
    • 1.7.2 Outlook: Total Market Size In Value Terms
      • Table 1.31 FORECAST TOTAL CONSUMER MARKET VALUE FOR SPIRITS IN CHINA, 2010-2015
    • 1.7.3 Outlook: Total Volume Market Size
      • Table 1.32 FORECAST TOTAL CONSUMER MARKET VOLUME FOR SPIRITS IN CHINA, 2010-2015
    • 1.7.4 Outlook: Retail Sector Values & Volumes
      • Table 1.33 FORECAST CONSTANT 2009 VALUE & VOLUME TOTAL CONSUMER MARKET SALES OF SPIRITS BY SECTOR IN CHINA, 2010-2015
    • 1.7.5 Outlook: Sector Breakdown
      • Table 1.34 FORECAST % VALUE & VOLUME BREAKDOWN OF TOTAL CONSUMER SPIRITS MARKET SALES BY SECTOR IN CHINA, 2010-2015
    • 1.7.6 Outlook: Sector Growth
      • Table 1.35 FORECAST ANNUAL % VOLUME TOTAL CONSUMER SPIRITS MARKET SALES GROWTH BY SECTOR IN CHINA, 2010-2015
  • 1.8 Current Issues
    • 1.8.1 Drink Driving Crackdown
    • 1.8.2 Private Label
      • Table 1.36 CHINA TOP-100 RETAILER' S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
      • Table 1.37 SELECTED PRIVATE LABEL SPIRITS IN CHINA, NOVEMBER 2009
    • 1.8.3 Rural Retailing Development Project
      • Table 1.38 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
      • Table 1.39 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
      • Table 1.40 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, APRIL 2009
      • Table 1.41 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, APRIL 2009
      • Table 1.42 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, APRIL 2009
      • Table 1.43 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-2008
      • Table 1.44 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 2007

.2 SOURCES OF SUPPLY

  • 2.1 Spirits Industry
    • 2.1.1 Spirits Industry: China' s White Spirits Regions
      • Table 2.1 WHITE SPIRITS PRODUCTION BY PROVINCE, 2000-FIRST NINE MONTHS OF 2009
      • Table 2.2 WHITE SPIRITS PRODUCTION SHARE BY PROVINCE, 2000-FIRST NINE MONTHS OF 2009
      • Table 2.3 WHITE SPIRITS PRODUCTION GROWTH BY PROVINCE, 2000-2008
    • 2.1.2 Spirits Industry: China' s White Spirits Revenue & Profit
      • Table 2.4 TOTAL NUMBER OF WHITE SPIRITS MANUFACTURERS AGAINST INDUSTRY REVENUES, 2000-2007
      • Table 2.5 WHITE SPIRITS INDUSTRY REVENUE & PROFIT COMPARED, 2000-2007
      • Table 2.6 WHITE SPIRITS INDUSTRY PRODUCTIVITY, 2000-2007
    • 2.1.3 Spirits Industry: China' s Rice (Yellow) Wine Regions
      • Table 2.7 RICE (YELLOW) WINE SALES BY PROVINCE, 1999-2007
    • 2.1.4 Spirits Industry: China' s Rice (Yellow) Wine Revenue & Profit
      • Table 2.8 TOTAL NUMBER OF RICE (YELLOW) WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 2000-2007
      • Table 2.9 RICE (YELLOW) WINE INDUSTRY REVENUE & PROFIT COMPARED, 2000-2007
      • Table 2.10 RICE (YELLOW) WINE INDUSTRY PRODUCTIVITY, 2000-2007
  • 2.2 Key Listed White Spirits Manufacturers
    • 2.2.1 Key Listed White Spirits Manufacturers: Turnover
      • Table 2.11 13 LISTED WHITE SPIRITS COMPANIES BY TOTAL REVENUE INCLUDING NON-WHITE SPIRITS REVENUE, 2006-2008 & FIRST HALF 2008-2009
      • Table 2.12 13 LISTED WHITE SPIRITS COMPANIES BY WHITE SPIRITS REVENUE, 2006-2008 & FIRST HALF 2008-2009
      • Table 2.13 13 LISTED WHITE SPIRITS COMPANIES BY WHITE SPIRITS GROSS PROFIT MARGIN, 2006-2008 & FIRST HALF 2008-2009
    • 2.2.2 Key Listed White Spirits Manufacturers: Operating Profit
      • Table 2.14 13 LISTED WHITE SPIRITS COMPANIES BY OPERATING PROFIT, 2006-2008 & FIRST HALF 2008-2009
      • Table 2.15 13 LISTED WHITE SPIRITS COMPANIES BY OPERATING PROFIT MARGIN, 2006-2008 & FIRST HALF 2008-2009
    • 2.2.3 Key Listed White Spirits Manufacturers: Net Profit
      • Table 2.16 13 LISTED WHITE SPIRITS COMPANIES BY NET PROFIT, 2006-2008 & FIRST HALF 2008-2009
      • Table 2.17 13 LISTED WHITE SPIRITS COMPANIES BY NET PROFIT MARGIN, 2006-2008 & FIRST HALF 2008-2009
  • 2.3 Key Listed Rice Wine Manufacturers
    • 2.3.1 Key Listed Rice Wine Manufacturers: Turnover
      • Table 2.18 2 LISTED RICE WINE COMPANIES BY TOTAL REVENUE INCLUDING NON-RICE WINE REVENUE, 2006-2008 & FIRST HALF 2008-2009
      • Table 2.19 2 LISTED RICE WINE COMPANIES BY RICE WINE REVENUE, 2006-2008 & FIRST HALF 2008-2009
      • Table 2.20 2 LISTED RICE WINE COMPANIES BY RICE WINE PROFIT MARGIN, 2006-2008 & FIRST HALF 2008-2009
    • 2.3.2 Key Listed Rice Wine Manufacturers: Operating Profit
      • Table 2.21 2 LISTED RICE WINE COMPANIES BY OPERATING PROFIT, 2006-2008 & FIRST HALF 2008-2009
      • Table 2.22 2 LISTED RICE WINE COMPANIES BY OPERATING PROFIT MARGIN, 2006-2008 & FIRST HALF 2008-2009
    • 2.3.3 Key Listed Rice Wine Manufacturers: Net Profit
      • Table 2.23 2 LISTED RICE WINE COMPANIES BY NET PROFIT, 2006-2008 & FIRST HALF 2008-2009
      • Table 2.24 2 LISTED RICE WINE COMPANIES BY NET PROFIT MARGIN, 2006-2008 & FIRST HALF 2008-2009
  • 2.4 Taxation
    • Table 2.25 TOP TAX PAYING WHITE SPIRITS ENTERPRISES, 2007
    • Table 2.26 TOP TAX PAYING WHITE SPIRITS/RICE WINE ENTERPRISES, 2007
  • 2.5 Imports - Volume
    • 2.5.1 Cognac Imports: Volume
      • Table 2.27 VOLUME IMPORTS OF COGNAC INTO CHINA FROM FRANCE, 2005-2008
      • Table 2.28 VOLUME IMPORTS OF COGNAC INTO CHINA FROM FRANCE, FIRST NINE MONTHS 2008-2009
    • 2.5.2 Whisky Imports: Volume & Value
      • Table 2.29 VOLUME AND VALUE IMPORTS OF SCOTCH WHISKY INTO CHINA, 2004-2008
    • 2.5.3 Distilled Spirits (HS Code 2208) Volume Imports: Breakdown By Product Category
      • Table 2.30 HS CODE DESCRIPTIONS
      • Table 2.31 VOLUME IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.32 % BREAKDOWN OF VOLUME IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.33 % GROWTH IN VOLUME IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.34 % ANNUAL GROWTH OF VOLUME IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.5.4 Distilled Spirits (HS Code 2208) Volume Imports: Breakdown By Country
      • Table 2.35 VOLUME IMPORTS OF DISTILLED SPIRITS INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.36 % BREAKDOWN OF VOLUME IMPORTS OF DISTILLED SPIRITS INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.37 % GROWTH IN VOLUME IMPORTS OF DISTILLED SPIRITS INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.38 % ANNUAL GROWTH OF VOLUME IMPORTS OF DISTILLED SPIRITS INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.5.5 Brandy (HS Code 220820) Volume Imports: Breakdown By Country
      • Table 2.39 VOLUME IMPORTS OF BRANDY INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.40 % BREAKDOWN OF VOLUME IMPORTS OF BRANDY INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.5.6 Whisky (HS Code 220830) Volume Imports: Breakdown By Country
      • Table 2.41 VOLUME IMPORTS OF WHISKY INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.42 % BREAKDOWN OF VOLUME IMPORTS OF WHISKY INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.5.7 Rum (HS Code 220840) Volume Imports: Breakdown By Country
      • Table 2.43 VOLUME IMPORTS OF RUM INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.44 % BREAKDOWN OF VOLUME IMPORTS OF RUM INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.5.8 Gin & Geneva (HS Code 220850) Volume Imports: Breakdown By Country
      • Table 2.45 VOLUME IMPORTS OF GIN & GENEVA INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.46 % BREAKDOWN OF VOLUME IMPORTS OF GIN & GENEVA INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.5.9 Vodka (HS Code 220860) Volume Imports: Breakdown By Country
      • Table 2.47 VOLUME IMPORTS OF VODKA INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.48 % BREAKDOWN OF VOLUME IMPORTS OF VODKA INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.5.10 Liqueurs & Cordials (HS Code 220870) Volume Imports: Breakdown By Country
      • Table 2.49 VOLUME IMPORTS OF LIQUEURS & CORDIALS INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.50 % BREAKDOWN OF VOLUME IMPORTS OF LIQUEURS & CORDIALS INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.5.11 Other Ethyl Alcohol (HS Code 220890) Volume Imports: Breakdown By Country
      • Table 2.51 VOLUME IMPORTS OF OTHER ETHYL ALCOHOL INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.52 % BREAKDOWN OF VOLUME IMPORTS OF OTHER ETHYL ALCOHOL INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.5.12 Other Fermented Beverages (HS Code 2206) Volume Imports: Breakdown By Product Category
      • Table 2.53 VOLUME IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.54 % GROWTH IN VOLUME IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.5.13 Other Fermented Beverages (HS Code 2206) Volume Imports: Breakdown By Country
      • Table 2.55 VOLUME IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.56 % BREAKDOWN OF VOLUME IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.57 % GROWTH IN VOLUME IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY COUNTRY, 2000 - 2008
  • 2.6 Imports - Value
    • 2.6.1 Distilled Spirits (HS Code 2208) Value Imports: Breakdown By Product Category
      • Table 2.58 VALUE IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.59 % BREAKDOWN OF VALUE IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.60 % GROWTH IN VALUE IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.61 % ANNUAL GROWTH OF VALUE IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.6.2 Distilled Spirits (HS Code 2208) Value Imports: Breakdown By Country
      • Table 2.62 VALUE IMPORTS OF DISTILLED SPIRITS INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.63 % BREAKDOWN OF VALUE IMPORTS OF DISTILLED SPIRITS INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.64 % GROWTH IN VALUE IMPORTS OF DISTILLED SPIRITS INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.65 % ANNUAL GROWTH OF VALUE IMPORTS OF DISTILLED SPIRITS INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.6.3 Brandy (HS Code 220820) Value Imports: Breakdown By Country
      • Table 2.66 VALUE IMPORTS OF BRANDY INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.67 % BREAKDOWN OF VALUE IMPORTS OF BRANDY INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.6.4 Whisky (HS Code 220830) Value Imports: Breakdown By Country
      • Table 2.68 VALUE IMPORTS OF WHISKY INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.69 % BREAKDOWN OF VALUE IMPORTS OF WHISKY INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.6.5 Rum (HS Code 220840) Value Imports: Breakdown By Country
      • Table 2.70 VALUE IMPORTS OF RUM INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.71 % BREAKDOWN OF VALUE IMPORTS OF RUM INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.6.6 Gin & Geneva (HS Code 220850) Volume Imports: Breakdown By Country
      • Table 2.72 VALUE IMPORTS OF GIN & GENEVA INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.73 % BREAKDOWN OF VALUE IMPORTS OF GIN & GENEVA INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.6.7 Vodka (HS Code 220860) Value Imports: Breakdown By Country
      • Table 2.74 VALUE IMPORTS OF VODKA INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.75 % BREAKDOWN OF VALUE IMPORTS OF VODKA INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.6.8 Liqueurs & Cordials (HS Code 220870) Value Imports: Breakdown By Country
      • Table 2.76 VALUE IMPORTS OF LIQUEURS & CORDIALS INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.77 % BREAKDOWN OF VALUE IMPORTS OF LIQUEURS & CORDIALS INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.6.9 Other Ethyl Alcohol (HS Code 220890) Value Imports: Breakdown By Country
      • Table 2.78 VALUE IMPORTS OF OTHER ETHYL ALCOHOL INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.79 % BREAKDOWN OF VALUE IMPORTS OF OTHER ETHYL ALCOHOL INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.6.10 Other Fermented Beverages (HS Code 2206) Value Imports: Breakdown By Product Category
      • Table 2.80 VALUE IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.81 % GROWTH IN VALUE IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.6.11 Other Fermented Beverages (HS Code 2206) Value Imports: Breakdown By Country
      • Table 2.82 VALUE IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.83 % BREAKDOWN OF VALUE IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.84 % GROWTH IN VALUE IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY COUNTRY, 2000 - 2008
      • Table 2.85 % ANNUAL GROWTH OF VALUE IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY COUNTRY, 2000 - 2008
  • 2.7 Exports - Volume
    • 2.7.1 Distilled Spirits (HS Code 2208) Volume Exports: Breakdown By Product Category
      • Table 2.86 VOLUME EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.87 % BREAKDOWN OF VOLUME EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.88 % GROWTH IN VOLUME EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.89 % ANNUAL GROWTH OF VOLUME EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.7.2 Distilled Spirits (HS Code 2208) Volume Exports: Breakdown By Country
      • Table 2.90 VOLUME EXPORTS OF DISTILLED SPIRITS FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.91 % BREAKDOWN OF VOLUME EXPORTS OF DISTILLED SPIRITS FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.92 % GROWTH IN VOLUME EXPORTS OF DISTILLED SPIRITS FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.93 % ANNUAL GROWTH OF VOLUME EXPORTS OF DISTILLED SPIRITS FROM CHINA BY COUNTRY, 2000 - 2008
    • 2.7.3 Other Fermented Beverages (HS Code 2206) Volume Exports: Breakdown By Product Category
      • Table 2.94 VOLUME EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.95 % GROWTH IN VOLUME EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.7.4 Other Fermented Beverages (HS Code 2206) Volume Exports: Breakdown By Country
      • Table 2.96 VOLUME EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.97 % BREAKDOWN OF VOLUME EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.98 % GROWTH IN VOLUME EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.99 % ANNUAL GROWTH OF VOLUME EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY COUNTRY, 2000 - 2008
  • 2.8 Exports - Value
    • 2.8.1 Distilled Spirits (HS Code 2208) Value Exports: Breakdown By Product Category
      • Table 2.100 VALUE EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.101 % BREAKDOWN OF VALUE EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.102 % GROWTH IN VALUE EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.103 % ANNUAL GROWTH OF VALUE EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.8.2 Distilled Spirits (HS Code 2208) Value Exports: Breakdown By Country
      • Table 2.104 VALUE EXPORTS OF DISTILLED SPIRITS FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.105 % BREAKDOWN OF VALUE EXPORTS OF DISTILLED SPIRITS FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.106 % GROWTH IN VALUE EXPORTS OF DISTILLED SPIRITS FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.107 % ANNUAL GROWTH OF VALUE EXPORTS OF DISTILLED SPIRITS FROM CHINA BY COUNTRY, 2000 - 2008
    • 2.8.3 Other Fermented Beverages (HS Code 2206) Value Exports: Breakdown By Product Category
      • Table 2.108 VALUE EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.109 % GROWTH IN VALUE EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.8.4 Other Fermented Beverages (HS Code 2206) Value Exports: Breakdown By Country
      • Table 2.110 VALUE EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.111 % BREAKDOWN OF VALUE EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.112 % GROWTH IN VALUE EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY COUNTRY, 2000 - 2008
      • Table 2.113 % ANNUAL GROWTH OF VALUE EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY COUNTRY, 2000 - 2008
  • 2.9 Average Price Per Litre - Imports
    • 2.9.1 Distilled Spirits (HS Code 2208) Volume Imports Average Price Per Litre: Breakdown By Product Category
      • Table 2.114 AVERAGE PRICE PER LITRE OF IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.115 % ANNUAL GROWTH IN AVERAGE PRICE PER LITRE OF IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.116 % GROWTH IN AVERAGE PRICE PER LITRE OF IMPORTS OF DISTILLED SPIRITS INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.9.2 Distilled Spirits (HS Code 2208) Volume Imports Average Price Per Litre: Breakdown By Country
      • Table 2.117 AVERAGE PRICE PER LITRE OF IMPORTS OF DISTILLED SPIRITS INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.9.3 Brandy (HS Code 220820) Volume Imports Average Price Per Litre: Breakdown By Country:
      • Table 2.118 AVERAGE PRICE PER LITRE OF IMPORTS OF BRANDY INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.9.4 Whisky (HS Code 220830) Volume Imports Average Price Per Litre: Breakdown By Country
      • Table 2.119 AVERAGE PRICE PER LITRE OF IMPORTS OF WHISKY INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.9.5 Rum (HS Code 220840) Volume Imports Average Price Per Litre: Breakdown By Country
      • Table 2.120 AVERAGE PRICE PER LITRE OF IMPORTS OF RUM INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.9.6 Gin & Geneva (HS Code 220850) Volume Imports Average Price Per Litre: Breakdown By Country
      • Table 2.121 AVERAGE PRICE PER LITRE OF IMPORTS OF GIN & GENEVA INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.9.7 Vodka (HS Code 220860) Volume Imports Average Price Per Litre: Breakdown By Country
      • Table 2.122 AVERAGE PRICE PER LITRE OF IMPORTS OF VODKA INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.9.8 Liqueurs & Cordials (HS Code 220870) Volume Imports Average Price Per Litre: Breakdown By Country
      • Table 2.123 AVERAGE PRICE PER LITRE OF IMPORTS OF LIQUEURS & CORDIALS INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.9.9 Other Ethyl Alcohol (HS Code 220890) Volume Imports Average Price Per Litre: Breakdown By Country
      • Table 2.124 AVERAGE PRICE PER LITRE OF IMPORTS OF OTHER ETHYL ALCOHOL INTO CHINA BY COUNTRY, 2000 - 2008
    • 2.9.10 Other Fermented Beverages (HS Code 2206) Volume Imports Average Price Per Litre: Breakdown By Product Category
      • Table 2.125 AVERAGE PRICE PER LITRE OF IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.9.11 Other Fermented Beverages (HS Code 2206) Volume Imports Average Price Per Litre: Breakdown By Country
      • Table 2.126 AVERAGE PRICE PER LITRE OF IMPORTS OF OTHER FERMENTED BEVERAGES INTO CHINA BY COUNTRY, 2000 - 2008
  • 2.10 Average Price Per Litre - Exports
    • 2.10.1 Distilled Spirits (HS Code 2208) Volume Exports Average Price Per Litre: Breakdown By Product Category
      • Table 2.127 AVERAGE PRICE PER LITRE OF EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.128 % ANNUAL GROWTH IN AVERAGE PRICE PER LITRE OF EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
      • Table 2.129 % GROWTH IN AVERAGE PRICE PER LITRE OF EXPORTS OF DISTILLED SPIRITS FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.10.2 Distilled Spirits (HS Code 2208) Volume Exports Average Price Per Litre: Breakdown By Country
      • Table 2.130 AVERAGE PRICE PER LITRE OF EXPORTS OF DISTILLED SPIRITS FROM CHINA BY COUNTRY, 2000 - 2008
    • 2.10.3 Other Fermented Beverages (HS Code 2206) Volume Exports Average Price Per Litre: Breakdown By Product Category
      • Table 2.131 AVERAGE PRICE PER LITRE OF EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY PRODUCT CATEGORY, 2000 - 2008
    • 2.10.4 Other Fermented Beverages (HS Code 2206) Volume Exports Average Price Per Litre: Breakdown By Country
      • Table 2.132 AVERAGE PRICE PER LITRE OF EXPORTS OF OTHER FERMENTED BEVERAGES FROM CHINA BY COUNTRY, 2000 - 2008

3. SWOT ANALYSIS

  • 3.1 Strengths
  • 3.2 Weaknesses
  • 3.3 Opportunities
  • 3.4 Threats

4. MARKETING & DISTRIBUTION

  • 4.1 Marketing & Advertising
    • 4.1.1 Marketing & Advertising: Trends
      • Conventional Media Advertising
        • Table 4.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008
      • Online Advertising
        • Table 4.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
    • 4.1.2 Marketing & Advertising: Leading Advertised Product Categories
      • Table 4.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
    • 4.1.3 Marketing & Advertising: Leading Advertised Brands
      • Table 4.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
    • 4.1.4 Marketing & Advertising: Leading Advertisers
      • Table 4.5 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
      • Table 4.6 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
      • Table 4.7 FIRMS WITH HIGHEST PORTION OF WORLD AD BUDGETS IN CHINA, 2008
    • 4.1.5 Marketing & Advertising: The Prime-time Advertising Auction
      • Table 4.8 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2010
    • 4.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
      • Age & Location
        • Table 4.9 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
      • Quality Versus Image
        • Table 4.10 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
      • Local Versus Foreign
        • Table 4.11 BRAND PREFERENCES IN CHINA, 2007
      • “Chameleon” Brands
        • Table 4.12 TOP CHAMELEON BRANDS IN CHINA, 2008
    • 4.1.7 Marketing and Advertising in China: Brand Equity
    • 4.1.8 Marketing & Advertising: Emerging Local Brands
      • Table 4.13 CHINA' S MOST VALUABLE BRANDS, 2008/2009
      • Table 4.14 CHINA' S MOST VALUABLE BRANDS, 2009
    • 4.1.9 Marketing & Advertising: Pricing Issues
      • Table 4.15 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
      • Table 4.16 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
    • 4.1.10 Marketing & Advertising: Online Sales
      • Table 4.17 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
      • Table 4.18 SITES PREFERRED BY ONLINE SHOPPERS, 2008
      • Table 4.19 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
      • Table 4.20 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
      • Table 4.21 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
  • 4.2 Consumer Profile
    • 4.2.1 Consumer Profile: Broad Consumer Trends
    • 4.2.2 The Chinese Consumer: Urban Profile
      • Table 4.22 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
    • 4.2.3 The Chinese Consumer: Rural Profile
      • Table 4.23 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
    • 4.2.4 Consumer Profile: Affluent Spirits Consumer
      • Table 4.24 PREFERRED SPIRITS BRANDS OF ALLFUENT CONSUMERS, 2007-2008
      • Table 4.25 PREFERRED SPIRITS BRANDS OF ALLFUENT CONSUMERS, 2005-2006
  • 4.3 Key Sales Periods
    • 4.3.1 Key Sales Periods: Overview
      • Table 4.26 ANNUAL NATIONAL HOLIDAYS
      • Table 4.25 MAJOR HOLIDAY RETAIL SALES, 2005-2009

5. COMPANY PROFILES

  • 5.1 Jiangsu Yanghe Brewery Joint-Stock Co., Ltd.
    • 5.1.1 Jiangsu Yanghe Brewery: Company Details
    • 5.1.2 Jiangsu Yanghe Brewery: Company Background
      • Table 5.1 JIANGSU YANGHE BREWERY JOINT-STOCK CO., LTD.: MAIN OPERATING REVENUE BY REGION, 2006-2008 & FIRST HALF 2009
      • Table 5.2 JIANGSU YANGHE BREWERY JOINT-STOCK CO., LTD.: PRODUCTION VOLUME, SALES VOLUME, SELLING PRICE & REVENUE BY PRODUCT SEGMENT, 2006-2008 & FIRST HALF 2009
    • 5.1.3 Jiangsu Yanghe Brewery: Company Financials
      • Table 5.3 JIANGSU YANGHE BREWERY JOINT-STOCK CO., LTD.: FINANCIAL RESULTS, 2006-2008 & FIRST HALF 2009*
      • Table 5.4 JIANGSU YANGHE BREWERY JOINT-STOCK CO., LTD.: AS A % OF TOTAL REVENUE, 2006-2008 & FIRST HALF 2009*
  • 5.2 Kweichow Moutai Co., Ltd.
    • 5.2.1 Kweichow Moutai: Company Details
    • 5.2.2 Kweichow Moutai: Company Background
      • Table 5.5 KWEICHOW MOUTAI CO., LTD.: PRODUCTION VOLUME OF MOUTAI AND OTHER SERIES PRODUCTS, 2004-2008 & FIRST HALF 2008-2009
      • Table 5.6 KWEICHOW MOUTAI CO., LTD.: REVENUE BY PRODUCT SEGMENT, 2006-2008 & FIRST HALF 2008-2009*
      • Table 5.7 KWEICHOW MOUTAI CO., LTD.: REVENUE BY MARKET, 2004-2008 & FIRST HALF 2008-2009*
    • 5.2.3 Kweichow Moutai: Company Financials
      • Table 5.8 KWEICHOW MOUTAI CO., LTD.: FINANCIAL RESULTS, 2006-2008 & FIRST HALF 2008-2009*
      • Table 5.9 KWEICHOW MOUTAI CO., LTD.: AS A % OF TOTAL REVENUE, 2006-2008 & FIRST HALF 2008-2009*
  • 5.3 Trump Dragon Distillers Holdings Ltd.
    • 5.3.1 Trump Dragon Distillers Holdings: Company Details
    • 5.3.2 Trump Dragon Distillers Holdings: Company Background
      • Table 5.10 TRUMP DRAGON DISTILLERS HOLDINGS LTD.: PRODUCTION VOLUME, SALES VOLUME, SELLING PRICE & REVENUE BY PRODUCT SEGMENT, 2005/6-2008/09*
    • 5.3.3 Trump Dragon Distillers Holdings: Company Financials
      • Table 5.11 TRUMP DRAGON DISTILLERS HOLDINGS LTD.: FINANCIAL RESULTS, 2005/06-2008/09*
      • Table 5.12 TRUMP DRAGON DISTILLERS HOLDINGS LTD.: AS A % OF REVENUE, 2005/06-2008/09*
  • 5.4 Wuliangye Yibin Co., Ltd.
    • 5.4.1 Wuliangye Yibin: Company Details
    • 5.4.2 Wuliangye Yibin: Company Background
      • Table 5.13 WULIANGYE YIBIN CO., LTD.: SALES VOLUME, 2004-2008 & FIRST HALF 2008-2009
      • Table 5.14 WULIANGYE YIBIN CO., LTD.: REVENUE BY PRODUCT SEGMENT, 2004-2008 & FIRST HALF 2008-2009*
      • Table 5.15 WULIANGYE YIBIN CO., LTD.: REVENUE BY MARKET, 2004-2008 & FIRST HALF 2008-2009*
    • 5.4.3 Wuliangye Yibin: Company Financials
      • Table 5.16 WULIANGYE YIBIN CO., LTD.: FINANCIAL RESULTS, 2006-2008 & FIRST HALF 2008-2009*
      • Table 5.17 WULIANGYE YIBIN CO., LTD.: AS A % OF TOTAL REVENUE, 2006-2008 & FIRST HALF 2008-2009*
  • 4.5 Yantai Changyu Pioneer Wine Co., Ltd.
    • 4.5.1 Yantai Changyu Pioneer Wine: Company Details
    • 4.5.2 Yantai Changyu Pioneer Wine: Company Background
      • Table 4.18 YANTAI CHANGYU PIONEER WINE CO., LTD.: TOP 10 SHAREHOLDERS, END-2008
      • Table 4.19 YANTAI CHANGYU GROUP CO., LTD.: SHAREHOLDERS, END-2008
      • Table 4.20 YANTAI CHANGYU PIONEER WINE CO., LTD.: SUBSIDIARIES, YEAR END 2008
      • Table 4.21 YANTAI CHANGYU PIONEER WINE CO., LTD.: REVENUE BREAKDOWN BY PRODUCT, 2004-2008
      • Table 4.22 YANTAI CHANGYU PIONEER WINE CO., LTD.: REVENUE BREAKDOWN BY REGION, 2004-2008
    • 4.5.3 Yantai Changyu Pioneer Wine: Company Financials
      • Table 4.23 YANTAI CHANGYU PIONEER WINE CO., LTD.: FINANCIAL RESULTS, 2004-2006*
      • Table 4.24 YANTAI CHANGYU PIONEER WINE CO., LTD.: FINANCIAL RESULTS, 2006-2008 & FIRST HALF 2008-2009*
      • Table 4.25 YANTAI CHANGYU PIONEER WINE CO., LTD.: NET PROFIT OF MAIN SUBSIDIARIES, 2004-2008
  • 5.6 Zhejiang Guyuelongshan Shaoxing Wine Co., Ltd.
    • 5.6.1 Zhejiang Guyuelongshan Shaoxing Wine: Company Details
    • 5.6.2 Zhejiang Guyuelongshan Shaoxing Wine: Company Background
      • Table 5.26 ZHEJIANG GUYUELONGSHAN SHAOXING WINE CO., LTD.: REVENUE BY PRODUCT SEGMENT, 2006-2008 & FIRST HALF 2008-2009*
      • Table 5.27 ZHEJIANG GUYUELONGSHAN SHAOXING WINE CO., LTD.: REVENUE BY MARKET, 2006-2008 & FIRST HALF 2008-2009*
    • 5.6.3 Zhejiang Guyuelongshan Shaoxing Wine: Company Financials
      • Table 5.28 ZHEJIANG GUYUELONGSHAN SHAOXING WINE CO., LTD.: FINANCIAL RESULTS, 2006-2008 & FIRST HALF 2008-2009*
      • Table 5.29 ZHEJIANG GUYUELONGSHAN SHAOXING WINE CO., LTD.: AS A % OF TOTAL REVENUE, 2006-2008 & FIRST HALF 2008-2009*

6. CONTACTS

  • 6.1 Trade Organisations
    • 6.1.3 China National Association for Liquor & Spirits Circulation
    • 6.1.4 China Alcoholic Drinks Industry Association (CADA)
    • 6.1.5 Spirits Committee of the China Food Industry Association
  • 6.2 Government Departments
    • 5.2.1 Ministry of Commerce (MOFCOM)

APPENDIX: MARKET BACKGROUND

  • A.1 Fast Facts
  • A.2 Regions of China
    • Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
  • A.3 Demographics
    • A.3.1 Demographics: Total Population
      • Table A.1 TOTAL POPULATION, 2003 - 2009*
    • A.3.2 Demographics: Population by Location
      • Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003 - 2009*
      • Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003 - 2009*
    • A.3.3 Demographics: Population by Province
      • Table A.4 POPULATION BY PROVINCE, 2003 - 2009*
    • A.3.4 Demographics: Population Density by Province
      • Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
    • A.3.5 Demographics: Population Concentration
      • Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*
    • A.3.6 Demographics: Population by Gender
      • Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003 - 2009*
    • A.3.7 Demographics: Population by Age Group
      • Table A.7 POPULATION BY AGE GROUP, 2003 - 2009*
      • Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003 - 2009*
  • A.4 Consumer Attitudes
    • A.4.1 Consumer Attitudes: Overview
    • A.4.2 Consumer Attitudes: Response to Political Change
    • A.4.2 Consumer Attitudes: Response to Economic Change
    • A.4.3 Consumer Attitudes: Changes in Lifestyle
      • Livelihood
      • Individual loans
      • Housing
      • Possessions
      • Travel
      • Entertainment
      • Health and Fitness
      • Purchasing Influences
      • Taboos
  • A.5 Consumer Wealth
    • A.5.1 Consumer Wealth: GDP and Cost of Living
      • China' s New Middle Class
        • Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
        • Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
        • Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
      • Confident Shoppers
        • Table A.12 GDP AND COST OF LIVING INDEX, 2003 - 2009*
    • A.5.2 Consumer Wealth: Provincial GDP
      • Table A.13 GDP BY PROVINCE, 2003 - 2009*
    • A.5.3 Consumer Wealth: GDP Growth by Province
      • Table A.14 GDP GROWTH BY PROVINCE, 2003 - 2009*
    • A.5.4 Consumer Wealth: GDP Per Capita by Province
      • Table A.15 PER CAPITA GDP BY PROVINCE, 2003 - 2009*
    • A.5.5 Consumer Wealth: Concentration of Wealth by Province
      • Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*
    • A.5.6 Consumer Wealth: The Major Cities
      • Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2008
  • A.6 Households
    • A.6.1 Households: Overview of Household Conditions
    • A.6.2 Households: Total Households by Size
      • Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003 - 2009*
    • A.6.3 Households: Total households by Urban/Rural Split
      • Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003 - 2009*
    • A.6.4 Households: Income Earners Per Household
      • Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003 - 2009*
  • A.7 Employment
    • A.7.1 Employment: Number of Workers by Sector
      • Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008
    • A.7.2 Employment: Growth by Sector
      • Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008
    • A.7.3 Employment: Number of Workers by Gender
      • Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008
    • A.7.3 Employment: Number of Workers by Habitation
      • Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008
    • A.7.4 Employment: Urban Unemployment
      • Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008
  • A.8 Consumer Income
    • A.8.1 Consumer Income: Average Incomes by Sector
      • Table A.25 AVERAGE INCOMES BY SECTOR, 2002 - 2008
    • A.8.2 Consumer Income: Growth by Sector
      • Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002 - 2008
    • A.8.3 Consumer Income: Average Incomes by Region
      • Table A.27 AVERAGE INCOMES BY REGION, 2002 - 2008
    • A.8.4 Consumer Income: Growth by Region
      • Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002 - 2008
  • A.9 Consumer Market
    • A.9.1 Consumer Market: Spending Trends
      • Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
    • A.9.2 Consumer Market: Per Capita Consumer Expenditure
      • Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
    • A.9.3 Consumer Market: Retail Sales and Consumer Spending
      • Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2002 - 2009*
    • A.9.4 Consumer Market: Urban Income and Spending Compared
      • Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008
  • A.10 Exchange Rates
    • A.10.1 Exchange Rates: China
      • Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002 - End November 2009
    • A.10.2 Exchange Rates: Hong Kong
      • Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002 - End November 2009
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