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市場調查報告書

IP視訊市場收益化 2015-2018年:廣告費·簽約用戶·收費頻道·活動編程收益

IP Video Marketplace Monetization 2015 - 2018: Ad Spend, Subscription, Paid Channels and Event Programming Receipts

出版商 Accustream Research 商品編碼 338658
出版日期 內容資訊 英文 96 Pages
商品交期: 最快1-2個工作天內
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IP視訊市場收益化 2015-2018年:廣告費·簽約用戶·收費頻道·活動編程收益 IP Video Marketplace Monetization 2015 - 2018: Ad Spend, Subscription, Paid Channels and Event Programming Receipts
出版日期: 2015年09月02日 內容資訊: 英文 96 Pages
簡介

IP視訊節目市場收益預測在2015年將達到218億美金。IP視訊市場預測從2003年到2018年間將以年複合成長率37.5%的速度成長。IP視訊廣告市場則預測將創造48%的市場收益。IP視訊廣告預測在15年間之年複合成長率為40.6%,同期間IP視訊用戶預測為35.4%。到2018年末前,預計市場整體收益將達到329億美金。

本報告涵括IP視訊市場,提供您IP視訊廣告,簽約用戶及收費頻道的收益,服務以及廠商別IP視訊的運動連盟簽約用戶收益,電影/TV簽約用戶·下載收益等相關分析與預測。

第1章

  • IP視訊廣告,簽約用戶,收費頻道及網站供應商:2015年218億美元的市場
  • 趨勢:IP視訊簽約用戶·收費服務在2012年以後,創造市場收益的50%以上
  • IP視訊廣告,簽約用戶,收費頻道及網站服務合計在2015年將成長16.1%
  • 12年的年複合成長率43.9%
  • IP電影·電視總收益預測2015年為111億美元,2018年之前達到164億美元
  • 簽約用戶群的IP電影·TV收益在12年間年複合成長率為84.8%
  • IP視訊廣告在2015年帶來總銷售額103億美元

第2章

  • IP視訊運動PPV,簽約用戶及現金付款服務帶來收益成長的:2003-2015年
  • IP視訊簽約用戶運動同盟:2004-2015年

第3章

  • IP電影/TV下載及簽約用戶業務收益成長率2014年為47.4%,2015年為13.8%
  • 電影/TV收益在2003年以後,佔整體市場的佔有率一直擴大
  • 電影/TV為1420萬美元市場:2004年
  • iTunes視訊商店獲得2006年壟斷性類別佔有率
  • 電影/TV簽約用戶·下載收益在2008年突破2位數市場佔有率
  • 電影/TV簽約用戶·下載收益在2011年獲得整體市場的35.6%的佔有率
  • 電影/TV簽約用戶·下載的年率收益成長在2012年超過市場

第4章

  • 串流內·數位 (全格式) 的視訊收益預測在2015年為103億美元
  • 插播廣告清單在2015年創造總支出的46.1%
  • 數位視訊廣告收益顯示持續性成長:50.5%的年複合成長率 (2003-2014年) 、及其它
目錄

The IP video program marketplace is a sprawling collection of non-linear contributory channels feeding into, and intermingling with broadcast television, and likewise supported by a wide-ranging mix of advertising, subscription, paid channels, events and services on course to yield $21.8 billion in 2015 combined receipts.

Leveraging off three successive years of high double-digit annual increases, the IP video marketplace is currently forecast to settle into a more moderate growth pattern of 16.1% in 2015, poised to produce a 2003 - 2018 CAGR of 37.5%.

IP video subscription, paid channel and event services have scored 50+% of marketplace revenue since 2012, according to the industry trade resource IP Video Marketplace Monetization 2015 - 2018: Ad Spend, Subscription, Paid Channels and Event Programming Receipts, produced by AccuStream Research.

IP video advertising (all formats, including pre-roll/in-stream, in-banner, authenticated sign-in, VOD impressions delivered through a set-top box, viral and earned views) is projected to produce 48% of marketplace revenue, with sports packages delivering low single-digit share through 2018.

Subscription movies and television dominate the IP video pay-as-you-go marketplace counting revenues encompassing international and domestic operations by the extensive group of companies, vendors, stores, sites and services analyzed.

Event and pay-as-you-go services include Netflix, Hulu, Wal-Mart's Vudu offering, Real Networks' SuperPass service (including an annual arrangement with CBS for Big Brother), the WWE broadband streaming channel, professional sports leagues, movie and television rentals and paid downloads effected through iTunes Video.

Going forward, we believe subscriber satisfaction at this point in the market's evolution, is less likely to be tied to improved bit rates (often used as a marketing tactic --i.e. very highest quality files as a compelling point of services differentiation) but rather turns on library size, aggressive pricing and content accessibility across devices

Hundreds of sites monetized with in-stream/in-banner inventory in this trade research include annual views, insertion frequencies, available inventory, sell-out rates, CPMs and media spend.

Additionally, in-banner impressions are broken out by platform, including Pointroll, Google/DoubleClick, Sizmek.

Video adtech solutions include networks, RTBs, programmatic system inventory (non-duplicated), sold inventory and spend. Digital video sales are included by vendor, service and programmer.

Analysis reveals IP video advertising to be running at a 15-year CAGR of 40.6%, and IP video subscription estimated over the same period to produce a CAGR of 35.4%. For year-end 2018, we are forecasting a total marketplace revenue figure at $32.9 billion.

Table of Contents

SECTION ONE

  • IP VIDEO ADVERTISING, SUBSCRIPTION, PAID CHANNELS AND SITE VENDORS 2003 - 2018: A $21.8 BILLION MARKETPLACE IN 2015
  • TRENDING: IP video subscription and paid services have generated 50+% of marketplace revenue since 2012
    • BUSINESS OPERATIONS: The businesses driving this marketplace are owned by large media companies, whether pure-play internet multinationals, or cross-platform multinationals
  • IP VIDEO ADVERTISING, SUBSCRIPTION, PAID CHANNEL AND SITE SERVICES COMBINED FORECAST TO GROW BY 16.1% IN 2015
  • 12-YEAR CAGR AT 43.9%
  • IP MOVIES AND TELEVISION AT $11.1 BILLION IN TOTAL 2015 RECEIPTS; $16.4 BILLION BY 2018
  • SUBSCRIPTION-BASED IP MOVIE AND TELEVISION REVENUES HAVE A 12-YEAR CAGR OF 84.8%
  • IP VIDEO ADVERTISING TO DELIVER $10.3 BILLION IN TOTAL 2015 BILLINGS

SECTION TWO

  • IP VIDEO SPORTS PPV, SUBSCRIPTION AND PAY-AS-YOU-GO SERVICE OFFERINGS REVENUE GROWTH: 2003 - 2015
    • IP Sports programming is designed for, and appeals to, mobile audiences and out-of-home users
  • IP VIDEO SUBSCRIPTION SPORTS LEAGUES 2004 - 2015
    • Subscriber revenue by service and vendor

SECTION THREE

  • IP MOVIES/TV DOWNLOAD AND SUBSCRIPTION SERVICES REVENUE ADVANCED 47.4% IN 2014, 13.8% in 2015
    • IP Movie, TV Vendor, Services provider and marketplace growth predictions
  • MOVIES/TV REVENUE HAS CONSISTENTLY INCREASED IN TOTAL MARKET SHARE SINCE 2003
  • MOVIES/TV A $14.2 MILLION MARKET IN 2004
  • OUT OF THE GATE QUICKLY: iTUNES VIDEO STORE CAPTURED DOMINANT CATEGORY SHARE IN 2006
  • MOVIES/TV SUBSCRIPTION AND DOWNLOAD REVENUE BREAKS THROUGH INTO DOUBLE-DIGIT MARKET SHARE IN 2008
  • MOVIE/TV SUBSCRIPTION AND DOWNLOAD REVENUE CAPTURES A 35.6% OF THE TOTAL MARKET IN 2011
  • MOVIE/TV PAID SUBSCRIPTIONS AND DOWNLOAD ANNUALIZED REVENUE GROWTH OUTPACES THE MARKET IN 2012

SECTION FOUR

  • IN-STREAM AND DIGITAL (ALL FORMATS) VIDEO AD BILLINGS FORECAST AT $10.3 BILLION IN 2015
  • IN-STREAM AD INVENTORY TO GENERATES 46.1% OF TOTAL SPEND IN 2015
    • Digital Video Ad Spend: Dollars Make Sense 2015 - 2017
    • In-stream and in-banner video formats are twin pillars of spend, and account for 87.2% of total billings in 2015, though social and brand-direct marketing on the rise
    • Market mechanisms to clear video inventory have emerged in large numbers to address macro and micro adtech opportunities
    • Mobile video ad billings forecast at $1.4 billion in 2015, including YouTube and Facebook
  • DIGITAL VIDEO AD BILLINGS EXHIBIT A HISTORY OF SUSTAINED GROWTH: CAGR of 50.5% (2003 - 2014)
    • Premium IP video (“live” and on-demand) is sold like television: Inventory expansion frames a $4.8 billion market in 2015
    • Insertion frequencies rise across the ecosystem: UGC to Premium long-form
  • PREMIUM PUBLISHERS CONTINUE TO INCREASE IP VIDEO AD LOADS WHEN MONETIZING BEYOND THE LINEAR CLOCK
  • DIGITAL VIDEO ADVERTISING AVAILS AND MEDIA SPEND OVERVIEW: TOTAL IN-STREAM VIDEO SPEND IMPROVED BY 23.4% IN 2014, NON-DESKTOP BY 261.4%
    • In-banner video remains a potent execution format online: Ad spend forecast at $4.2 billion in 2015
  • IN-STREAM AND IN-BANNER VIDEO: BOTH FORMATS COMBINE TO DRIVE VIDEO AD INVENTORY SCALE
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