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市場調查報告書

IP音訊視訊商店,收費頻道及用戶服務收支 2015-2018年

IP Audio-Video Stores, Paid Channels and Subscription Service Receipts 2015-2018

出版商 Accustream Research 商品編碼 337699
出版日期 內容資訊 英文 128 Pages
商品交期: 最快1-2個工作天內
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IP音訊視訊商店,收費頻道及用戶服務收支 2015-2018年 IP Audio-Video Stores, Paid Channels and Subscription Service Receipts 2015-2018
出版日期: 2015年08月20日 內容資訊: 英文 128 Pages
簡介

在這12年間,IP音樂獲得了大部分的市場收益。到2008年IP音樂商店,供應商及服務 (包含iTunes)佔市場的82.3%,相較之下,電影/TV (包含NetFlix, Hulu)則佔11.3%。但現在電影/TV已達48.9%,和音樂的49.4%同樣水準,其由運動節目所佔。電影/TV收益預測在2016年將超越各種形態的IP音樂支出,到2018年前收益將整體性擴大。

本報告提供全球IP音訊視訊商店,收費頻道及用戶服務收支的相關調查,提供您數位媒體用戶·下載,IP音訊/視訊運動用戶,IP電影/TV用戶服務·DTO商店,及數位音樂用戶·下載服務的收益,彙整今後的市場趨勢預測等資料,為您概述為以下內容。

第1章

  • IP音訊/視訊用戶·下載服務預測將達到2015年的全球銷售額226億美元
  • 數位媒體用戶·下載收益:內容縱向別
  • 數位媒體用戶·下載收益佔有率:內容縱向別
  • 音樂服務 (用戶·DTO(Download- To-Own)) 預測將獲得2015年全球供應商收益的47.5%
  • 需求的價格彈性:費用在2015年下滑20.1%,網際網路音樂無線電programmer用戶2015年預測將為57.2%,2016年預測增加28%、其他

第2章

  • IP運動PPV,用戶及 PAY-AS-YOU-GO 服務帶來收益成長
  • IP音訊/視訊運動用戶收益
  • IP運動用戶·收費服務,2003年以後,用戶收益佔全體佔有率低落
  • IP音訊/視訊用戶·下載收益:內容縱向別

第3章

  • IP電影/TV下載·用戶業務收益在2014年上升47.4%,2015-2018年減速,預測將呈現兩位數的低成長
  • IP電影/TV用戶服務·DTO商店收益
  • 電影/TV收益持續在整體市場擴大佔有率
  • IP電影/TV用戶·DTO收益的市場佔有率
  • 2004年的電影/TV市場1,420萬美元

第4章

  • 音樂下載收益,持續促進市場規模,2015年的收益預測將為85億美元
  • 數位音樂用戶·下載業務收益·成長比較
  • iTunes音樂TRACK銷售額的歷史
  • 需求的價格彈性:費用在2015年下滑20.1%,網際網路音樂無線電programmer用戶2015年預測將為57.2%,2016年預測增加28%、其他
目錄

The international marketplace for IP audio-video facilitated through paid-to-own media vendors and pay-as-you-go subscription services is on solid financial ground, and firmly integrated into the consumer experience.

These emerging businesses frame a 12-year CAGR of 61.2%, with 2015 receipts projected at $22.6 billion, split between multiple music plans, movies, television and sports programming.

This globally distributed marketplace is presently forecast to reach $31.7 billion in transaction value by year-end 2018.

Over the past twelve years, IP music (i.e. download-to-own stores, subscription song-play and internet music radio services) has captured the vast majority of marketplace revenues.

As recent as 2008, these stores, vendors and services owned 82.3% of the market (including iTunes), in contrast to movies/TV (including NetFlix, Hulu) at 11.3%

Today, comparable figures are 48.9% movies/TV and 49.4% music, with sports programming capturing the remainder.

Movies/TV receipts are on track to surpass all modes of IP music payments in 2016, and increase total share of revenues through 2018, according to the industry trade resource IP Audio-Video Stores, Paid Channels and Subscription Services 2015 - 2018 produced by AccuStream Research.

IP music subscription services (including Spotify, Pandora, RDIO, Rhapsody, new entrant Apple Music, plus the internet subscriber tier offered by SiriusXM) are forecast to deliver $2.6 billion in revenue across all served geographies.

Download-to-own stores (including iTunes and Amazon) are estimated to post $8.5 billion in global sales.

By contrast, IP video services are a majority subscription or rentals-centric business, with approximately 18% of total revenue generated through store sales.

This investment grade resource provides annual data and analysis of music track downloads by vendor (2003 - 2015), movie/TV purchases and transactions, subscribers by service and program category, global revenues, growth projections, technology relationships, viewing hours, listening hours and more.

Across all stores, vendors and services, library scale matters. To claim a stake in the IP audio-video marketplace, it's vital to possess the cash reserves necessary to pony up for digital rights, and or cover royalty payments owed to organizations and guilds.

This marketplace is dominated by large consumer brands, from internet pure-plays to highly integrated cross-platform organizations, including Netflix, Hulu, the broadcast networks, studios and programmers, Amazon, Pandora, the major professional sports leagues, Apple (i.e. iTunes Video), Microsoft, Wal-Mart and Sony.

Subscriber satisfaction, at this point in the market's evolution, is less likely to be tied to improved resolution (i.e. higher bit rates employed as a marketing tactic, offering very highest quality experience as a compelling point of differentiation) but rather library size, aggressive/flat rate pricing and content accessibility (i.e. better navigation and search) across a broad set of devices; consumers want choice.

The growth in movie/TV libraries migrating online continues, but at a moderate rate compared to the growth of subscribers and viewing hours per subscriber to better manage media processing, storage and licensing costs.

However, that strategy creates a dynamic which we believe translates into slower market expansion over the next several years (and reflected in our forecasts), even considering a ramp-up of in-house productions such as House of Cards.

For example, NetFlix had 61 million paid/non-paid subs at year-end December 2014; that figure is presently 65 million, with a projected total of 67 - 69+ million by year-end 2015 (44 - 46 million in the U.S.), an annual increase of 12% - 15%

NetFlix generated 1 billion hours of viewing per month, on average, in 2013, against 33 million online subscribers, or 30.3 hours of monthly viewing.

NetFlix generated 3.3 billion hours of viewing per month, on average, against 64 million subscribers so far in 2015, or 51.56 hours of viewing, a 15-month change of 69%.

However, while NetFlix has negotiated rights to an estimated 30,000 titles, the service only makes available about 10,000 - 11,000 selections at any given time, with titles added or removed as licensing windows open or expire.

Music services, with the notable exception of Pandora (with about 1 million tracks available), maintain libraries of 30 million or more tracks.

Table of Contents

SECTION ONE

  • IP AUDIO / VIDEO SUBSCRIPTION AND DOWNLOAD SERVICES FORECAST TO REALIZE $22.6 BILLION IN 2015 GLOBAL SALES
  • Revenue shifts indicate the market's growing preference for renting and pay-as-you-go services: IP media rentals outpacing user demand to own media outright
  • DIGITAL MEDIA SUBSCRIPTION AND DOWNLOAD REVENUE BY CONTENT VERTICAL: 2003 - 2018
  • DIGITAL MEDIA SUBSCRIPTION AND DOWNLOAD REVENUE SHARE BY CONTENT VERTICAL: 2003 - 2018
  • MUSIC SERVICES (SUBSCRIPTION AND DOWNLOAD-TO-OWN) FORECAST TO CAPTURE 47.5% OF GLOBAL VENDOR REVENUE IN ‘15
  • PRICING ELASTICITY OF DEMAND: FEES FALL 20.1% IN 2015, INTERNET MUSIC RADIO PROGRAMMER SUBS FORECAST TO INCREASE BY 57.2% IN 2015; 28% IN 2016
  • IP MUSIC RADIO SUBSCRIPTION LISTENING HOURS SLOW GO: FORECAST TO GROW BY 10.6% IN 2015; SINGLE-DIGITS THROUGH 2018
  • INTERNET MUSIC RADIO LISTENING HOURS: AD-SUPPORTED VS. SUBSCRIPTION
  • DOWNLOAD AND PAY-AS-YOU-GO MOVIE AND TELEVISION SERVICES LEAD THE MARKET IN GLOBAL SALES
  • GLOBAL MEDIA STORE AND SERVICE MOMENTUM 2003 - 2015: SUBSCRIPTION AND DOWNLOAD VENDOR SALES HAVE ADVANCED AT A 44.4% CAGR OVER THE PAST TWELVE YEARS
  • A TOTAL MARKET WORTH $22.7 BILLION BY YEAR-END 2015

SECTION TWO

  • IP SPORTS PPV, SUBSCRIPTION AND PAY-AS-YOU-GO SERVICE OFFERINGS REVENUE GROWTH: 2003 - 2015
  • IP Sports programming is designed for, and appeals to, mobile audiences and out-of-home users
  • IP AUDIO/VIDEO SPORTS SUBSCRIPTION REVENUE: 2003 - 2015
  • IP SPORTS SUBSCRIPTIONS AND PAID SERVICES DISPLAY A DECLINING SHARE OF TOTAL SUBSCRIPTION REVENUE SINCE 2003
  • IP AUDIO/VIDEO SUBSCRIPTION AND DOWNLOAD REVENUE BY CONTENT VERTICAL: 2003 - 2015

SECTION THREE

  • IP MOVIES/TV DOWNLOAD AND SUBSCRIPTION SERVICES REVENUE ADVANCES 47.4% IN 2014; MODERATING, LOW DOUBLE-DIGIT GROWTH EXPECTED FOR 2015 - 2018
  • IP Movie, TV Vendor, Services provider and marketplace growth predictions
  • IP MOVIE/TELEVISION SUBSCRIPTION SERVICES AND DOWNLOAD-TO-OWN STORE REVENUE: 2003 - 2015
  • MOVIES/TV REVENUE HAS CONSISTENTLY INCREASED TOTAL MARKET SHARE
  • IP MOVIE / TV SUBSCRIPTION AND DOWNLOAD-TO-OWN REVENUE MARKET SHARE: 2003 - 2015
  • MOVIES/TV A $14.2 MILLION MARKET IN 2004
  • IP Movie / Television Subscription, Download-to-own and Transaction Revenue: 2015

SECTION FOUR

  • MUSIC DOWNLOAD REVENUES CONTINUE TO DRIVE THE MARKET'S VALUE, FORECAST AT $8.5 BILLION IN '15 GLOBAL REVENUE
  • DIGITAL MUSIC SUBSCRIPTION AND DOWNLOAD SERVICES REVENUE AND GROWTH COMPARISONS: 2003 - 2015
  • ITUNES MUSIC TRACK SALES HISTORY 2003 - 2015
  • PRICING ELASTICITY OF DEMAND: FEES FALL 20.1% IN 2015, INTERNET MUSIC RADIO PROGRAMMER SUBS FORECAST TO INCREASE BY 57.2% IN 2015; 28% IN 2016
  • SPOTIFY GLOBAL SUBSCRIBER GROWTH
  • IP DOWNLOAD-TO-OWN AND SUBSCRIPTION MUSIC REVENUE DIPS TO SUB 10% GROWTH IN 2015
  • DIGITAL MUSIC SUBSCRIPTION AND DOWNLOAD SERVICES/VENDOR REVENUE: 2003 - 2015
  • DIGITAL MEDIA SUBSCRIPTION AND DOWNLOAD REVENUE BY CONTENT VERTICAL: 2003 - 2015
  • IP MUSIC SERVICES AND TRANSACTION REVENUE BY VENDOR: 2015
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