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市場調查報告書

對網路音樂電台Programmer (2015-2018年):相關利益者的IP廣播指南

Internet Music Programmers 2015-2018: A Stakeholder's Guide to IP Radio

出版商 Accustream Research 商品編碼 332053
出版日期 內容資訊 英文 62 Pages
商品交期: 最快1-2個工作天內
價格
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對網路音樂電台Programmer (2015-2018年):相關利益者的IP廣播指南 Internet Music Programmers 2015-2018: A Stakeholder's Guide to IP Radio
出版日期: 2015年06月09日 內容資訊: 英文 62 Pages
簡介

本報告提供網路音樂電台的產業及使用者趨勢相關調查,提供您使用者規模,利用時間和利用形態,各種收益化模式和趨勢,彙整透過廣告收入來提供服務之趨勢等資料。

用語·定義

第1部分

  • 網路音樂電台廣播·音樂播放的觀眾的規模:設備·時間帶別
  • 網路音樂電台廣播部門的現況與展望:收聽時間的擴大·廣告形態/收益化的策略·用戶數·產業基本面的基準
  • 宏觀市場趨勢:選項的擴大·音樂庫的擴大·加入費等級的簡略化/簡單化·設備及廣告形態的增加
  • 市場成熟和收益的變化與預測
  • 網路音樂電台廣播及音樂播放的收聽時間預測
  • 限制上的效能:確保每個月的收聽時間
  • 清單的擴張·銷售率
  • 利用時間的預測
  • 網路音樂電台廣播每1個月的收聽時間

第2部分

  • 網路音樂電台廣播的收益化:編程業務收益的擴大
  • 包含收費/加入服務的每1000小時RPM
  • 網路音樂電台Programmer的忠誠度
  • 價格彈性
  • 用戶群的網路音樂電台廣播Programmer/音樂播放收益
  • 透過廣告收入之服務預測
  • 串流內音訊Capture Ring:廣告的市場佔有率
  • 網路音樂電台廣播/CURATED STATION/音軌&歌曲播放的廣告
  • 音樂播放清單銷售預測
  • 網路音樂電台廣播的收益化:音訊
  • 網路音樂電台廣播的收益化:視訊等
目錄

Cross-device flexibility of the in-stream audio avail, improving blended CPMs, plus simplified or reduced pricing tiers associated with subscription/hybrid digital music programming have spurred a services revenue jump of 28.6% in 2015, against listening hour increases coming in at 17%, according to an industry analysis by AccuStream Research .

This industry trade resource, Internet Music Programmers 2015 - 2018: A Stakeholder's Guide to IP Radio , offers music services, brands/buyers, adtech vendors, agencies, rep firms, bandwidth, media player and software platform providers, CE manufacturers, as well as investors, a deep volume of audience and monetization analysis to inform media planning, capacity provisioning and requisite investment decision making.

Revenue analytics and vital performance benchmarks include monthly hours by programmer/service, subscriber totals (domestic and international), inventory by avail format (audio, video, display), sellout rates, CPMs, gross media spend, revenue per thousand hours of programming (RPM) and expected total royalty rate fees paid across the industry at 47%. Each 1,000 hours of listening across the spectrum of digital music services (excluding online song stores) is tracking at $58.97, and forecast to improve steadily through 2018.

Mobile continues to be a growth engine for programmers. Pandora now delivers 83% of listening through non-desktop devices, while audio inventory loads and blended CPMs have also increased; the company has grown RPM by 30% over the past year.

Listening hours are on a trajectory to register 45 billion hours of audience engagement time across all devices connecting to broadcast streaming, track-play, subscription and ad supported music play libraries. Ad-supported listening hours made up 76% of total hours in 2014, and forecast at 78% in 2015, growing at a 30.5% rate.

Programmers remain focused on balancing listening hour growth against increased allocation and exploitation of audio inventory, with sellout estimated at 68% in 2015. In-stream audio units (including gateway ads and in-stream placements) are projected at 285 billion units in 2015, an increase of 16.9% over 2014.

Advertising is projected to make up the majority of sector revenue going forward, estimated at 62.4% in 2015, and expected to deliver an increasing share of monetization efforts through 2018.

Subscription service revenue is forecast to improve by 25.5% in 2015 (including Rhapsody's global business, SiriusXM's MySXM and Spotify's U.S. operations) to $1 billion. We expect to see reduced monthly subscription pricing tiers (down an average of 20.l% in 2015) exhibit significant elasticity of demand, increasing total subs by 57.2% to 15.9 million, based on current CAGR performance indicators.

AccuStream Research produces investment grade industry and trade research bridging digital video, internet music radio, download entertainment, digital video/audio advertising/spend, video and mobile adtech platform revenue and M & A valuations, ecosystem trade surveys and support, CDN and integrated media optimization software, ecosystem integrator services, and conducts AvailPlay audience experience, digital diary and video impression monitoring services on-demand.

Table of Contents

TERMINOLOGY AND DEFINITIONS

SECTION ONE

  • INTERNET MUSIC RADIO AND TRACK PLAY AUDIENCES SCALE ACROSS MULTIPLE DEVICES AND DAYPARTS
  • State of the internet music radio sector 2015 - 2018: Listening hour growth, ad format/monetization strategies, subscribers and benchmarking industry fundamentals3
  • Macro Market Trends: More listener choice, larger song libraries, reduced/simplified subscription pricing tiers, more devices and more ad formats in 20154
  • Market Maturity and Monetization 2015 - 2018: Rise of the audio avail, CPMs and pitching a broadcast media buy at scale
  • INTERNET MUSIC RADIO AND TRACK PLAY LISTENING HOURS FORECAST AT 45 BILLION HOURS IN 2015
  • PERFORMANCE AT THE MARGINS: MANAGING AND MONETIZING 3.7 BILLION LISTENING HOURS PER MONTH IN 2015
  • INVENTORY EXPANSION AND SELLOUT RATES: AD SUPPORTED HOURS TO GROW BY 21.8% IN 2015, LEAD MARKET GROWTH THROUGH 2018
  • SUBSCRIPTION HOURS FORECAST TO GROW BY 10.6% IN 2015; SINGLE-DIGITS THROUGH 2018
  • INTERNET MUSIC RADIO LISTENING HOURS BY MONTH: FULL YEAR 2014

SECTION TWO

  • INTERNET MUSIC RADIO MONETIZATION: PROGRAMMING SERVICES REVENUE EXPANSION AT 28.6% IN 2015; DOUBLE-DIGIT GROWTH FORECAST THROUGH 2018
  • MONETIZATION PER 1,000 HOURS OF LISTENING (RPM) AVERAGING $58.97 IN 2015, INCLUDING PAY/SUBSCRIPTION SERVICES
  • INTERNET MUSIC PROGRAMMER ROYALTY PAYMENTS ESTIMATED AT $1.2 BILLION IN 2015
  • PRICING ELASTICITY OF DEMAND: FEES DROP 20.1% IN 2015, INTERNET MUSIC RADIO PROGRAMMER SUBS FORECAST TO INCREASE BY 57.2% IN 2015; 28% IN 2016
  • SUBSCRIPTION-BASED INTERNET MUSIC RADIO PROGRAMMER/SONG-PLAY REVENUE ANALYSIS: 2003 - 2015
  • $ 1.6 BILLION MARKET: STRONG DOUBLE-DIGIT GROWTH RATES FOR AD-SUPPORTED SERVICES FORECAST THROUGH 2018
  • IN-STREAM AUDIO CAPTURING 60.5% OF NATIONAL/LOCAL MEDIA SPEND IN 2015
  • INTERNET MUSIC RADIO/CURATED STATION/TRACK AND SONG PLAY AD SPEND BY FORMAT: 2003 - 2018
  • AUDIO INVENTORY SELLOUT FORECAST AT 68.5% IN 2015; INVENTORY ON TRACK TO INCREASE 16.8%
  • MEDIA SPEND: INTERNET MUSIC RADIO MONETIZATION: AUDIO 2003 - 2018
  • MEDIA SPEND: INTERNET MUSIC RADIO MONETIZATION: VIDEO 2003 - 2018
  • INTERNET MUSIC RADIO: TOTAL AUDIO/VIDEO AND DISPLAY PAID MEDIA SPEND AND TRACK PLAY SERVICES 2005 - 2018
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