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市場調查報告書

360°IP影片技術:2015-2017年的價值鏈 - 從模組到工作流程整合

IP Video Tech 360: The Value Chain 2015-2017, Module to Workflow Integration

出版商 Accustream Research 商品編碼 331756
出版日期 內容資訊 英文 470 Pages
商品交期: 最快1-2個工作天內
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360°IP影片技術:2015-2017年的價值鏈 - 從模組到工作流程整合 IP Video Tech 360: The Value Chain 2015-2017, Module to Workflow Integration
出版日期: 2015年05月20日 內容資訊: 英文 470 Pages
簡介

傳播業者和電視台、節目供給企業購買、更新IP(網路通訊協定)動畫技術所分配的2015年支出預計全球整體將超過180億美金。內含CDN(內容傳遞網路)的服務、工作流程、模組、整合諮詢、系統整合、廣告技術解決方案(桌機、行動、跨管道)即使除掉Google的DoubleClick跨管道產業和 Facebook、Twitter、AWS (Amazon Web Services)、Conversant,2014年也和前一年相比增加了33.5%,達到131億美金的規模。

本報告以360°IP影片的全球市場為焦點,提供您從模組到工作流程整合的價值鏈趨勢最新資訊,再以Q&A型式探討產業主要企業的現狀。

第1章

  • 360°IP影片技術2015-2017年- CDN、軟體、跨管道廣告技術、轉碼及影像處理:模組到工作流程的收益分析
    • 到2017年前預測IP影片技術生態系統整體將以二位數成長
    • 360°IP影片技術的價值鏈 2006-2014年:CDN,桌上型電腦/行動廣告技術及编程系统
    • 2014年IP影片技術收益構成比分析:CDN佔全產業的35%
    • IP影片技術價值鏈收益構成比 2006-2014年:CDN,廣告技術系統及影片平台
    • 美國/北美虛擬影片價值鏈:2006-2017年
    • AWS、iAd、Facebook、Twitter、Conversant、Google等產業的全球IP影片生態系統2014年成長率達44.1%
    • 全球360°IP影片價值鏈:2006-2017年
    • 2014年美國的IP影片技術全球市場構成比是54%。2017年將稍緩和到52%

第2章

  • CDN的產業經營,供應計劃,銷售額分析
    • CDN的用語定義
    • CDN 2015-2017年:360°IP影片-從觀眾數的轉變來看網路的可用性,保安性,品質,規模
    • 銷售:想在市場購買之物及其理由:2015年
  • CDN的產業經營,市場動態,技術,用戶數趨勢 2015-2017年
  • 用戶數,新加入企業,競爭力
  • 零售及中轉頻寬價格指標:2015-2017年
  • 影片的格式及引進趨勢
  • 國際市場,競爭,成交契約數
  • 宏觀市場:進入2014年CDN的MRR(每月更新收入)降低了0.2% - 以銷售額÷交易企業數估計
  • 各CDN的MRR分析:2014年平均MRR增加12.3%的8153美元
  • 高峰論壇:產業主要企業的Q&A
    • ALCATEL-LUCENT
    • AKAMAI
    • CHINACACHE
    • CLOUDFLARE
    • KWICR
    • LEVEL 3
    • LIMELIGHT NETWORKS
    • MAXCDN
    • MIRROR IMAGE

第3章

  • 360°IP影片的軟體平台,模組,轉碼,播放器及工作流程整合2015-2017年
  • 用語和定義
  • 360°IP影片軟體部門概要:平台,模組及工作流程:市場上所需的商業性價格客制化型解決方案
  • 360°IP影片供應商的陣容,核心競爭力,產品,差異化點,價格設定,經營模式 2015-2017年
  • IP影片供應商市場區隔的解決方案陣容及收益分析2007-2017年
  • 高峰論壇:各部門Q&A
    • ALLDIGITAL BREVITY
    • ANVATO
    • BEAMR
    • BITMOVIN
    • BRIGHTCOVE
    • CONVIVA
    • DACAST
    • DIGITALSMITHS
    • HAIVISION
    • INVODO
    • MODE MEDIA
    • OOYALA
    • PIKSEL
    • TELESTREAM
    • thePLATFORM
    • VANTRIX

第4章 230

  • IP影片生態系統相關簡介 2015-2017年
  • IP影片廣告技術·廣告用語及定義
  • 供應商與對視聽層,畫面,設備最佳化:超過線性時鐘的曝光度之透明度與收益化
  • IP影片廣告技術市場及平台2014年全球總支出死守住118億5000萬美元
  • IP影片廣告技術的各類廠商淨收入-邊際業績分析:2008-2017年
  • 網路及行銷平台的邊際業績
  • DSP (需求面平台的)邊際業績 - 相關媒體支出的對比分析
  • SSP (供給方面平台)的邊際業績 - 相關媒體支出的對比分析
  • 高峰論壇:產業主要企業的Q&A
    • ADOBE PRIMETIME
    • ALTITUDE IP
    • BLACKARROW
    • BLINKX
    • CANOE
    • CINEMA6
    • CONVERSANT MEDIA
    • FREEWHEEL
    • JUN GROUP
    • ROCKET FUEL
    • SIZMEK
    • SUNDAYSKY
    • TEADS
    • TREMOR VIDEO
    • VIDEOLOGY
    • VIDEOPLAZA
    • VIDIBLE.TV (AOL的一部門)
    • VISIBLE WORLD
    • YUME INC.

第5章

  • 全球,個人,Powerful的行動媒體市場
  • 行動廣告技術的產業經營,庫存,媒體支出:用語和定義
  • 測計行動廣告技術生態系統整體媒體支出:產業內的收支分配的實情
  • 經營模式的存續性:供應商的垂直陣容,氧化形式,提供業務,收益源業務2015-2017年
  • 變化的時代取得的利益:2015年銷售額預定總額達140億美元
  • 2017年前各類廠商行動廣告技術生態系統收益轉變預測
  • FACEBOOK和TWITTER佔2014年市場總收益的61%,2015年其勢預計將更進一步擴大佔有率
  • 除了FACEBOOK和TWITTER,2017年前DSP產業收益預計將上看15.5%
  • 經營模式:有助於行動廣告技術解決方案的參與率的貢獻的廣告投放管理,曝光時間結算,分析技術,資料,媒體刊載收益構成比等
  • 視聽層細分,剖析和人口統計定位是REACH的功能
  • 重複·非重複庫存分析2009-2014:區分曝光對象層
  • 行動廣告技術:超越成為話題、反覆出現這二點才是真正發揮了其效果
  • 高峰論壇:各部門Q&A
    • AMOBEE
    • BLINKX
    • BUZZCITY
    • CONVERSANT MEDIA
    • ENGAGECLICK
    • LOTAME
    • MADHOUSE
    • NEXAGE
    • OPERA MEDIAWORKS (Opera 子公司Software的100%)
    • QUALIA MEDIA
    • RHYTHMONE
    • SMAATO
    • TAPJOY
    • THINKNEAR (Telenav的一部門)
    • TREMOR VIDEO
    • VERVE MOBILE
目錄

IP video tech foundational purchase and upgrade budgets allocated by global operators, broadcasters/programmers (bridging linear and on-demand), OTT services, VOD services, Live-to-VOD integrations, network DVR and the enterprise (on-premises and in the cloud) are expected to surpass $18 billion in 2015.

On the sell-in side, the IP video tech industry is populated with mature technologies, modules, content management services and workflow platforms that continually evolve through organic R & D, acquisition and 3rd party integrations, and positioned to capture a share of this expanding market.

IP video technology services, workflow, modules, integration consulting, systems integration, adtech solutions (desktop, mobile and cross-channel) along with CDN providers grew their businesses by 33.5% in 2014 and generated $13.1 billion (excluding Google's DoubleClick cross-channel operations, Facebook, Twitter, Amazon Web Services/AWS and Conversant).

Including AWS, audience platforms Facebook and Twitter, DoubleClick, iAd, Conversant et. al., market value is forecast at $36 billion in global 2015 receipts, according to a multi-disciplinary tech product, platform services and business operations directory produced by AccuStream Research .

This 800+ page investment and work requirements resource, IP Video Tech 360: The Value Chain 2015 - 2017, Module to Workflow Integration , examines sell-in approaches, pricing, business/billing, market verticals, what buyers are demanding, who is buying, what is being purchased and total outlays.

The IP video tech space is a complex environment of media formats and players, bandwidth provisioning, video CMS from ingest to monetization, site and server side video ad insertion, and prior generations of technology in various stages of upgrading.

Value chain principals include Akamai, Limelight Networks, Level 3, Highwinds, ChinaCache, Brightcove, Ooyala, thePlatform, Kaltura, Tivo/DigitalSmiths, Piksel, Adobe Primetime, BlackArrow, Canoe, Tremor Video, FreeWheel, Visible World, Vindico, Rocket Fuel, Sizmek, YuMe, Buzz City, Amobee, Madhouse, Opera MediaWorks, RhythmOne, Smaato and many more.

Business analyses includes M & A activity (deal prices, revenue multiples). Operational information furnishes number of accounts, MRR, fill rates, billings and billing models, impressions delivered or cleared, business model constructs, publisher payout percentages, core competencies, revenues (2006 - 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives.

This report's wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.

AccuStream Research produces investment grade research bridging digital video, internet music radio, download entertainment, digital video/audio advertising/spend, video and mobile adtech platform revenue and M & A valuations, ecosystem surveys and support, CDN and integrated media optimization software, ecosystem integrator services, and conducts AvailPlay audience experience, digital diary and video impression monitoring services on-demand.

Table of Contents

SECTION ONE

  • IP VIDEO TECH 360 VALUE CHAIN 2015 - 2017: CDN, SOFTWARE, CROSS-CHANNEL ADTECH, TRANSCODING AND PROCESSING: MODULES TO WORKFLOW REVENUE ANALYSIS
    • IP Video Tech Ecosystem-wide double-digit growth projected through 2017
    • IP VIDEO TECH 360 VALUE CHAIN 2006 - 2014: CDNs, DESKTOP/MOBILE ADTECH AND PROGRAMMATIC SYSTEMS REVENUE
    • 2014 IP Video Tech Revenue Share Breakout: CDNs owned a 35.5% stake in the business
    • IP VIDEO TECH VALUE CHAIN REVENUE SHARE 2006 - 2014: CDN, AD TECH SYSTEMS AND VIDEO PLATFORMS
    • U.S./NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017
    • The global IP Video Tech ecosystem grew by 44.1% in 2014, including operations from AWS, iAd, Facebook, Twitter, Conversant and Google
    • The global IP Video Tech 360 Ecosystem grew by 42.5% in 2014; 33% forecast for 2015
    • GLOBAL IP VIDEO TECH VIDEO VALUE CHAIN: 2006 - 2017
    • The U.S. market was worth 54% of the global IP Video Tech market in 2014, forecast to ease slightly to 52% by 2017

SECTION TWO

  • CDN OPERATIONS, PROVISIONING ROADMAP AND SELL-IN ANALYTICS
    • CDN Terminology / Definitions:
    • CDNs 2015 - 2017: IP VIDEO 360: AUDIENCE MIGRATION TESTS NETWORK AVAILABILITY, SECURITY, QUALITY AND SCALE
      • AKAMAI GROSS MARGIN ANALYSIS: COGS 2007 - 2014
      • AKAMAI COGS ANALYSIS: 2007 - 2014
      • LIMELIGHT NETWORKS: COGS TREND 2006 - 2014
      • LIMELIGHT NETWORKS: COGS ANALYSIS 2008 - 2014
    • Selling In: what the market is buying, and why: 2015
      • MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2014
  • CDN business operations, market dynamics, technology and account acquisition trends 2015 - 2017
  • Account Acquisition, new entrants and competitive forces
  • Retail and transit bandwidth pricing indicators: 2015 - 2017
  • Video formats and adoption trends
  • International markets, competition and account wins
  • The macro market: CDN MRR as calculated as topline revenue divided by total accounts declined by .2% in 2014
    • CDN ANNUAL ACCOUNTS: 2005 - 2014/2015
    • CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2014
  • MRR analyzed by individual CDN: Average MRR increased 12.3% in 2014 to $8,153
    • CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2014
    • Akamai continues to lead the market in revenue share
    • CDN REVENUE AND MARKET SHARE: 2010 - 2014
    • CDN SHARE OF MARKET: 2010 - 2014
    • CAP Ex investment rose by 19.6% in 2014: Compute platforms continue to add heft
    • CDN CAPEX INVESTMENT: 2007 - 2014
    • CDNs CAPEX investment balanced against account additions 2006 - 2017
    • CAP EX ANALYSIS: SERVER DEPLOYMENTS AND ACCOUNT GROWTH: 2006 - 2014
    • The CDN sector grew by 36.9% in 2014, including AWS and international vendors with a U.S. presence
    • CDN MARKET REVENUE ANALYSIS: 2003 - 2017
    • Media and Entertainment (audio/video-excluding games) contract value delivers 36.6% revenue share in 2014
    • MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2014
    • Commercial market value in media and entertainment (IP Video and Audio) estimated at $3.9 billion in 2014
    • CDN BANDWIDTH SERVICES CATEGORY SHARE: 2014
    • CDN BANDWIDTH SERVICES CATEGORY SHARE: 2014
    • COMMERCIAL BANDWIDTH MARKET VALUE: MEDIA AND ENTERTAINMENT 2006 - 2014
    • Domestic and international CDNs with U.S. operations are forecast to reach $5.7 billion in 2015 revenue
    • GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs)
    • GLOBAL CDN MARKET VALUE (Delivered by Domestic and International CDNs) 2006 - 2017
    • CDN market expansion 2015 - 2017: the strongest account growth is taking place at lower MRR bands of the market
    • CDN REVENUE AND ACCOUNT GROWTH RATES: 2006 - 2014
    • Retail bandwidth pricing has stabilized in the period 2013 - 2015
    • GIGABYTES TRANSFERRED AND Mbps RETAIL CONTRACT PRICING: 2006 - 2015
    • Mbps (rate/95/5) RETAIL CONTRACT PRICING: 2006 - 2015
    • Retail and transit pricing declines do not necessarily move in tandem
    • ANNUAL PRICING COMPARISON: RETAIL VERSUS TRANSIT 2006 - 2015
    • ANNUAL PRICING PERCENT CHANGE COMPARISON RETAIL VS. TRANSIT 2006 - 2013/2014
    • CDN PROVISIONING: REVENUE, ACCOUNT PERFORMANCE METRICS, INFRASTRUCTURE ANALYSIS 2003 - 2017 (Part 1)
  • EXECUTIVE FORUM: Q & A BRIEFINGS WITH INDUSTRY LEADERS
    • ALCATEL-LUCENT
    • AKAMAI
    • CHINACACHE
    • CLOUDFLARE
    • KWICR
    • LEVEL 3
    • LIMELIGHT NETWORKS
    • MAXCDN
    • MIRROR IMAGE

SECTION THREE

  • IP VIDEO TECH 360 SOFTWARE PLATFORMS, MODULES, TRANSCODING, PLAYERS AND WORKFLOW INTEGRATION 2015 - 2017
  • TERMS AND DEFINITIONS
  • IP VIDEO TECH 360 SOFTWARE SECTOR OVERVIEW: PLATFORMS, MODULES AND WORKFLOW: THE MARKET DEMANDS CUSTOMIZED SOLUTIONS AT COMMERCIALIZED PRICES
    • The Big Picture: Selling IP Video Tech 360 solutions across account verticals, transforming the video business across all channels and platforms
    • IP Video Tech 360: The viewing experience and status of video formats and media players
    • Must Have IP Video Tech: Transcoding and media processing demand seen across all content/publishing/distribution verticals
    • IP Video Tech 360: Legacy business models ported to all devices, at all times
    • IP Video Tech Recommendation engines: Measuring ROI
    • Financial Fundamentals: Products, services and solution suite expansion and sell-in strategy evolution provide the foundation for double-digit growth
    • IP VIDEO 360 TECH PLATFORMS, MODULES, WORKFLOW, PROCESSING: TOPLINE REVENUE 2007 - 2017
    • Workflow vendors capture the majority of IP Video Tech Spend 2007 - 2017
    • IP VIDEO 360 TECH PLATFORMS, TRANSCODING, DISCOVERY, PLAYERS AND SERVICES: MULTI-SECTOR REVENUE HISTORY AND PROJECTIONS: 2007 - 2017
    • IP VIDEO 360 TECH PLATFORMS, TRANSCODING, DISCOVERY, PLAYERS AND SERVICES: MARKET SHARE 2007 - 2017
    • IP Video Tech markets continue to consolidate, reorganize, expand geographically, ramp up R & D, hire additional staff, plus attract venture capital and generate M & A
    • IP VIDEO 360 PLATFORMS, TECH SERVICES, PROCESSING, PLAYER AND INTEGRATED WORKFLOW SYSTEMS: M & A EXIT VALUATIONS 2006 - 2015
    • CAGR by IP Video Tech vendor vertical through 2017
    • CAGR ANALYSIS BY SEGMENT: 2007 - 2017
  • IP VIDEO TECH 360 VENDOR ALIGNMENT, CORE COMPETENCIES, PRODUCT DIFFERENTIATION, PRICING AND BUSINESS MODELS 2015 - 2017
    • IP VIDEO 360 TECH PLATFORM, PROCESSING, TRANSCODING, WORKFLOW: SERVICES, CORE TECHNOLOGIES AND BUSINESS MODELS 2015 - 2017
    • IP VIDEO TECH 360: MAPPING ECOSYSTEM REVENUE 2007 - 2017
  • IP Video Tech vendor segment solutions alignment and revenue analysis 2007 - 2017
    • IP video tech 360 platform, service and workflow vendors: Price, positioning, product and promotion 2015 - 2017
    • IP VIDEO TECH PLATFORMS, MODULES AND INTEGRATED WORKFLOW SOLUTIONS: SEGMENT REVENUE ANALYSIS 2007 - 2017
    • IP VIDEO 360 TECH PLATFORMS (OTT/IPTV/VOD): INTEGRATED WORKFLOW REVENUE TRAJECTORY 2007 - 2017
    • Enterprise-facing IP video tech solutions are steady performers: Product, price, position and promotion 2015 - 2017
    • ENTERPRISE/B-TO-B IP VIDEO TECH PLATFORM/WORKFLOW SERVICES SPECIALISTS: SEGMENT REVENUE 2007 - 2017
    • Encoding/Transcoding/Processing and CRM: Products, price, positioning and promotion 2015 - 2017
    • IP VIDEO 360 ENCODING, TRANSCODING, PROCESSING AND MEDIA OPTIMIZATION: SEGMENT REVENUE PERFORMANCE 2007 - 2017
    • IP VIDEO TECH 360: ENCODING, TRANSCODING, PROCESSING AND MEDIA OPTIMIZATION REVENUE 2007 - 2017
    • IP Video Tech: Discovery, social engagement, search, navigation, recommendation tools and technology
    • IP VIDEO TECH 360: DISCOVERY, ENGAGEMENT, RECOMMENDATION SERVICES REVENUE 2007 - 2017
    • IP VIDEO TECH 360 DISCOVERY, RECOMMENDATION TOOLS AND SERVICES: 2007 - 2017
    • IP Video Tech 360: Media Players and Solutions
    • IP VIDEO TECH 360 MEDIA PLAYERS AND SERVICES: 2007 - 2017
    • IP VIDEO TECH 360 MEDIA PLAYERS, SOFTWARE SOLUTIONS AND SERVICES: 2007 - 2017
  • EXECUTIVE FORUM: SECTOR Q & A's
    • ALLDIGITAL BREVITY
    • ANVATO
    • BEAMR
    • BITMOVIN
    • BRIGHTCOVE
    • CONVIVA
    • DACAST
    • DIGITALSMITHS
    • HAIVISION
    • INVODO
    • MODE MEDIA
    • OOYALA
    • PIKSEL
    • TELESTREAM
    • thePLATFORM
    • VANTRIX

SECTION FOUR 230

  • INTRODUCTION TO THE IP VIDEO ADTECH ECOSYSTEM 2015 - 2017
  • IP VIDEO ADTECH/ADVERTISING TERMINOLOGY AND DEFINITIONS
  • VENDORS ARE OPTIMIZING AGAINST AUDIENCES, SCREEN, DEVICE: IMPRESSION TRANSPARENCY AND MONETIZING BEYOND THE LINEAR CLOCK
    • Inventory management, trafficking and media clearing ecosystem fundamentals: The Business of IP Video
    • IP Video Adtech: A highly integrated ecosystem
    • The IP video adtech marketplace supports a wide array of impression formats and platform solutions
    • The IP adtech sector has experienced a significant amount of M & A activity and market consolidation; a trend expected to continue
    • DESKTOP/MOBILE VIDEO ADTECH PLATFORM M & A: PUBLIC AND PRIVATE TRADING/TAKE-OUT MULTIPLES 2005 - 2015
  • IP VIDEO ADTECH MARKETPLACES AND PLATFORMS MANAGE $11.85 BILLION IN GLOBAL SPEND IN 2014
    • GLOBAL IP VIDEO ADTECH ECOSYSTEM MEDIA SPEND TOTALS BY VENDOR CATEGORY: UNDUPLICATED SPEND ANALYSIS 2008 - 2014
    • DOMESTIC IP VIDEO ADTECH ECOSYSTEM MEDIA SPEND TOTALS BY VENDOR CATEGORY: UNDUPLICATED SPEND ANALYSIS 2008 - 2014
    • The fluid state of video ad technology adoption: Make, buy, license or outsource
    • IP Video Adtech allocation of economic rents: Market position and revenue capture flow chart
    • Video spend economics and GRP economies: Screen depth creates more views, greater reach and in-stream inventory
    • Predictive analytics, combined with data-enhanced audience/impression analytics provide brand advertisers greater confidence, but the user experience remains uneven
    • IP video ad trafficking platforms engaged, and continue to engage with the highest level of spend over a 7-year period (2008 - 2014)
    • DOMESTIC IP VIDEO ADTECH CAGR: 2008 - 2014
    • VIDEO ADTECH VENDOR CATEGORY AND SPEND SHARE: 2008 - 2014
    • Automated trading: The state of programmatic IP video ad clearing 2015
    • Site serving is a large part of the IP video monetization marketplace, though 3rd party trafficking is increasing
    • IP-based authenticated sign-in is here, though currently a makeshift reality
    • IP Video CPMs: Pricing consistency prevails on a per unit basis, though campaign variability exists as the demand side angles for lower blended CPMs
    • Business operations and topline revenue recognition; Calculation of unduplicated IP video ad spend and post publisher payout "net" revenue
    • IP video adtech systems enable $11.8 billion in global spend
    • GLOBAL VIDEO ADTECH MEDIA SPEND 2008 - 2017
    • GLOBAL IP VIDEO ADTECH ECOSYSTEM MEDIA SPEND TOTALS BY SECTOR: UNDUPLICATED SPEND ANALYSIS 2008 - 2017
    • DOMESTIC/U.S. IP VIDEO ADTECH ECOSYSTEM MEDIA SPEND TOTALS BY VENDOR CATEGORY: UNDUPLICATED SPEND ANALYSIS 2008 - 2014
    • Video Inventory/Spend by adtech vendor category inventory and spend growth differential analysis
    • SSPs:
    • GLOBAL VIDEO SSPs 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH
    • DOMESTIC VIDEO SSPs 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH
    • DSPs:
    • GLOBAL VIDEO DSPs 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH
    • DOMESTIC VIDEO DSPs 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH
    • IP Video Ad Trafficking:
    • GLOBAL VIDEO ADTECH AD TRAFFICKING 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH
    • DOMESTIC VIDEO ADTECH AD TRAFFICKING 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH
    • Ad Networks, Audience, Management, Marketplace and Marketing Platforms
    • GLOBAL VIDEO CROSS DEVICE AD NETWORKS AND MANAGEMENT PLATFORMS 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH
    • DOMESTIC VIDEO CROSS DEVICE AD NETWORKS AND MANAGEMENT PLATFORMS 2008 - 2014: INVENTORY AND MEDIA SPEND GROWTH
    • IP Video Adtech Marketplace Alignment: Elaborate layers of integrated and one-stop solutions
    • THE IP VIDEO ADTECH ECOSYSTEM ALIGNMENT: MARKET POSITIONS AND INVENTORY MANAGEMENT SPECIALIZATION 2015 - 2017
    • LEGEND/NOTES: VIDEO ADTECH VENDOR POSITIONING AND BUSINESS EVOLUTION 2007 - 2015
    • IP VIDEO AD SERVING, DYNAMIC AD INSERTION/NON-LINEAR/LINEAR: BUSINESS MODELS 2015
    • IP VIDEO AUDIENCE NETWORKS, MARKETING PLATFORMS, CAMPAIGN MANAGEMENT TECHNOLOGIES, ANALYTICS AND PROGRAMMATIC SYSTEMS: BUSINESS MODELS 2015
    • DSPs AND PROGRAMMATIC SYSTEMS: BUSINESS MODELS 2015
    • SSPs AND PROGRAMMATIC SYSTEMS: BUSINESS MODELS 2015
    • IP Video Adtech: Device Inventory Share, Global Reach, Domestic and International Operations by Solution/Vendor-2015
    • IP VIDEO ADTECH ECOSYSTEM: GLOBAL AUDIENCE AND DEVICE REACH 2015
  • IP Video Adtech Net Revenue by Vendor Category; Marginal Performance Analysis: 2008 - 2017
    • Gross Margin or Equivalent Billing Against Spend
    • Trafficking
    • IP VIDEO AD TRAFFICKING: MARGINAL PERFORMANCE ANALYSIS 2008 - 2017
    • IP VIDEO AD SERVING NON-LINEAR/LINEAR: PLATFORM REVENUE 2008 - 2017
  • Networks and Marketing Platform Marginal Performance
    • CROSS DEVICE IP VIDEO AD NETWORKS AND MARKETING PLATFORMS: NET PLATFORM REVENUE 2008 - 2017
    • CROSS DEVICE IP VIDEO ADTECH, AUDIENCE NETWORKS/MARKETING PLATFORMS 2015
    • Analysis Includes DoubleClick and Conversant 2007 - 2017
    • CROSS DEVICE IP VIDEO AD NETWORKS AND MARKETING PLATFORMS: NET PLATFORM REVENUE 2007 - 2017
    • CROSS DEVICE IP VIDEO ADTECH NETWORKS/MARKETING PLATFORMS 2007 - 2017
  • DSP Marginal Performance Analyzed Against Associated Media Spend
    • IP VIDEO DSPs AND PROGRAMMATIC SYSTEMS PLATFORM REVENUE: 2008 - 2017
    • IP VIDEO DSPs AND PROGRAMMATIC SYSTEMS PLATFORM REVENUE: 2008 - 2017
  • SSP Marginal Performance Analyzed Against Associated Media Spend
    • IP VIDEO SSPs AND PROGRAMMATIC SYSTEMS: PLATFORM REVENUE 2008 - 2017
    • IP VIDEO SSPs AND PROGRAMMATIC SYSTEMS: PLATFORM REVENUE 2008 - 2017
  • EXECUTIVE FORUM: Q & A BRIEFINGS WITH INDUSTRY LEADERS
    • ADOBE PRIMETIME
    • ALTITUDE IP
    • BLACKARROW
    • BLINKX
    • CANOE
    • CINEMA6
    • CONVERSANT MEDIA
    • FREEWHEEL
    • JUN GROUP
    • ROCKET FUEL
    • SIZMEK
    • SUNDAYSKY
    • TEADS
    • TREMOR VIDEO
    • VIDEOLOGY
    • VIDEOPLAZA
    • VIDIBLE.TV (a unit of AOL)
    • VISIBLE WORLD
    • YUME INC.

SECTION FIVE

  • THE MOBILE MEDIA MARKETPLACE IS GLOBAL, PERSONAL AND POWERFUL
  • MOBILE ADTECH OPERATIONS, INVENTORY AND MEDIA SPEND: TERMS AND DEFINITIONS
  • MAPPING MEDIA SPEND THROUGH THE MOBILE ADTECH ECOSYSTEM: HOW THE INDUSTRY ALLOCATES REVENUES AND PAYMENTS
  • BUSINESS MODEL VIABILITY: VENDOR VERTICAL ALIGNMENT, PARTICIPATION SHARE, SERVICES RENDERED AND GETTING PAID 2015 - 2017
    • Mobile AdTech 101: Getting paid means staying relevant: The keys to creating a sustainable market position 2015 - 2017
  • PROFITING FROM VOLATILITY: THE MARKETPLACE IS FORECAST TO PAY $14 BILLION IN 2015 TOPLINE
    • MOBILE ADTECH ECOSYSTEM REVENUE ALLOCATION BY VENDOR/SOLUTION TYPE: 2009 - 2017
  • HOW THE MOBILE ADTECH ECOSYSTEM CURRENTLY ALLOCATES REVENUE BY VENDOR CATEGORY THROUGH 2017
    • MOBILE ADTECH REVENUE (NET) BY ECOSYSTEM VENDOR ALIGNMENT: 2009 - 2017
  • FACEBOOK AND TWITTER OWNED 61% OF TOTAL PLATFORM REVENUE IN 2014; INCREASING SHARE IN 2015
    • MOBILE ADTECH ECOSYSTEM REVENUE ALLOCATION BY VENDOR/SOLUTION TYPE: 2009 - 2017
  • EXCLUDING FACEBOOK AND TWITTER, DSPs ARE FORECAST TO EARN 15.5% OF ECOSYSTEM REVENUE BY 2017
    • MOBILE ADTECH ECOSYSTEM REVENUE ALLOCATION BY VENDOR/SOLUTION TYPE: 2009 - 2017
  • THE BUSINESS MODELS: PARTICIPATION PERCENTAGES FOR MOBILE ADTECH SOLUTIONS INCLUDE AD TRAFFICKING, IMPRESSION CLEARING, ANALYTICS, DATA, MEDIA REPRESENTATION REVENUE SHARE
    • Mobile adtech business models can be structured in multiple modes utilizing well-established billing norms
    • MOBILE ADTECH ECOSYSTEM GETTING PAID: BILLING MODELS AND MARGINAL SHARE: 2014/2015
  • AUDIENCE SEGMENTATION, PROFILING, AND DEMOGRAPHIC TARGETING IS A FUNCTION OF REACH
    • MOBILE ADTECH ECOSYSTEM ENTRANTS AND REACH 2009 - 2014/2015
  • DUPLICATED AND NON-DUPLICATED INVENTORY ANALYSIS 2009 - 2014: CUTTING THROUGH THE IMPRESSION CLUTTER
    • MOBILE ADTECH ECOSYSTEM: IMPRESSION FORMATS AND REQUESTS/INVENTORY 2009 - 2014/2015
  • MOBILE ADTECH: BEYOND TALKING POINTS AND ECHO CHAMBER CHATTER, HERE'S HOW THE BUSINESS REALLY WORKS
    • CAGR ANALYSIS BY VENDOR VERTICAL: 2009 - 2014
    • MOBILE ADTECH SYSTEMS AND SOLUTION SEGMENTS: ENGAGEMENT WITH MEDIA SPEND 2009 - 2014
  • EXECUTIVE FORUM: SECTOR Q & A's
    • AMOBEE
    • BLINKX
    • BUZZCITY
    • CONVERSANT MEDIA
    • ENGAGECLICK
    • LOTAME
    • MADHOUSE
    • NEXAGE
    • OPERA MEDIAWORKS (a fully-owned subsidiary of Opera Software)
    • QUALIA MEDIA
    • RHYTHMONE
    • SMAATO
    • TAPJOY
    • THINKNEAR (a unit of Telenav)
    • TREMOR VIDEO
    • VERVE MOBILE
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