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市場調查報告書

網路音樂電台Programmers:唱片公司和收益化的中軸

Internet Music Radio Programmers 2014-2017: Music Plays and Monetization Mainstays

出版商 Accustream Research 商品編碼 310695
出版日期 內容資訊 英文 118 Pages
商品交期: 最快1-2個工作天內
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網路音樂電台Programmers:唱片公司和收益化的中軸 Internet Music Radio Programmers 2014-2017: Music Plays and Monetization Mainstays
出版日期: 2014年08月13日 內容資訊: 英文 118 Pages
簡介

預測2014年的網路音樂電台及歌曲點播收聽時間將超過360億小時達到14.8%的成長,節目收益化預測將獲得33.3%的利益,達到19億美金的收益。收聽時間預測到2017年前將以二位數的比例成長,2004∼2017年這13年間預測將達到28.8%的CAGR。廣告型收聽目前構成整體時間的71.6%,預測該比例到2017年前將更加擴大。

本報告提供網路音樂電台的加入廣告支援型的收聽時間(桌上型電腦·行動)相關分析,提供用戶總數,利用格式,銷售比率,CMP,媒體支出,策略性合作,及代表性企業關係等分析,為您概述為以下內容。

摘要整理

用語·定義

章節(型材)1

  • 網路音樂電台及歌曲點播的聽眾規模:Programmers經過複數的設備·時間帶提供給聽眾
  • 網路音樂電台及TRACK/CURATED STATION的收聽時間預測
  • 網路音樂電台及歌曲播放的收聽時間
  • 就利益來看,桌上型電腦/行動收聽時間的管理
  • 清單擴大及銷售比率、其他

章節(型材)2

  • 網路音樂電台,CURATED STATION及歌曲點播Programmers收益欄比率的擴大表示
  • 網路音樂電台/CURATED STATION及歌曲播放的收益分析:廣告/加入
  • 改善每收聽1,000小時的收益,包含加入服務
  • 加入廣告支援型網路音樂電台及歌曲點播收益
  • 網路音樂Programmers權的支付額估計、其他

網路音樂商務/高峰論壇:市場Q&A

  • ABACAST (A WIDEORBIT COMPANY)
  • ACCURADIO
  • IDOBI
  • PANDORA
  • SMOOTH JAZZ
  • SPOTIFY
  • WESTWOOD ONE
目錄

Internet music radio and track play listening is on a 14.8% growth trajectory, surpassing 36 billion hours in 2014, delivered against promising programmer monetization efforts expected to achieve $1.9 billion in revenue, a 33.3% gain, according to a sector analytics report produced by AccuStream Research.

The report, Internet Radio Programmers 2014 - 2017: Music Plays and Monetization Mainstays, analyzes ad supported and subscription listening hours (desktop and mobile, with complete 2013 and 2014 YTD monthly hours by programmer), subscriber totals (domestically and internationally), inventory by avail format, sellout rates, CPMs, media spend, strategic adtech partnerships, rep firm relationships and the extent to which programmatic systems have integrated with sector entrants.

Annual revenue growth by U.S. based programmers (and international services conducting operations in North America) is forecast to exceed listening hour expansion in 2014, as the sector manages operational expenses (i.e. royalty fees and marketing costs) while building out sophisticated sales organizations tasked with achieving greater inventory sellout.

Moreover, music programmers are stepping up channel outreach efforts aimed at brands and agencies to showcase the medium's ability to deliver targeted national and local broadcast buying scale, particularly against the in-stream audio format.

Listening hours are forecast to increase at double-digit rates through 2017, framing a 13-year CAGR (2004 - 2017) of 28.8%. Ad supported listening currently makes up 71.6% of total hours, a share percentage expected to increase through 2017.

Ad-supported hours are on course to capture 54.2% of total sector revenue, and subscription 45.8% in 2014.

Ad spend is projected to book 61.1% of revenue by 2017 (64.4% audio, 25.8% video and 9.8% display), reflecting programmer commitment to in-stream audio and interstitial video.

Interactive direct response audio executions packaged with audience profiling data are also expected to support higher in-stream CPMs.

For 2015 - 2016, we expect revenue gains to outpace listening growth, as programmers and rep firms train their sales sights on terrestrial broadcast budgets, led by Pandora Media.

Table of Contents

EXECUTIVE SUMMARY

  • Market trends and indicators
  • Market Maturity and Monetization: Rise of the audio avail and buying at scale
  • INTERNET MUSIC RADIO AND TRACK PLAY PROGRAMMER REVENUE SHOWS RUN-RATE EXPANSION AT 33% IN 2014; EXPECTED 27.4% RISE IN 2015

TERMINOLOGY AND DEFINITIONS

SECTION ONE

  • INTERNET MUSIC RADIO AND TRACK PLAY AUDIENCES AT SCALE: PROGRAMMERS DELIVER LISTENERS ACROSS MULTIPLE DEVICES AND DAYPARTS
    • State of the Sector performance fundamentals 2014 - 2017
    • Market trends, operations and sector monetization capability indicators 2014
    • Market Maturity and Monetization: Rise of the audio avail, evangelizing brands and pitching a broadcast buy at scale
  • INTERNET MUSIC RADIO AND TRACK/CURATED STATION PLAY LISTENING HOURS FORECAST AT 37.9 BILLION HOURS IN 2014; 44.5 billion in 2015
  • INTERNET MUSIC RADIO AND SONGPLAY LISTENING HOURS: 2004 - 2017
  • PERFORMANCE AT THE MARGINS: MANAGING DESKTOP / MOBILE LISTENING HOURS AGAINST REVENUE
  • INVENTORY EXPANSION AND SELLOUT RATES: AD SUPPORTED HOURS TO GROW BY 9.1% IN 2014; SUBSCRIPTION BY 32%
  • AD SUPPORTED LISTENING HOURS: 2005 - 2017
  • AD SUPPORTED HOURS FORECAST AT 2.248 BILLION PER MONTH IN 2014; 2.738 BILLION IN ‘15
  • SUBSCRIPTION HOUR GROWTH TO OUTPACE AD SUPPORTED LISTENING IN 2014
  • INTERNET MUSIC RADIO, TRACK PLAY AND ON-DEMAND SERVICES: 2013 COMPLETE LISTENING HOUR DATABASE BY MONTH
  • INTERNET MUSIC RADIO, TRACK PLAY AND ON-DEMAND SERVICES: 2014 YTD COMPLETE LISTENING HOUR DATABASE BY MONTH

SECTION TWO

  • INTERNET MUSIC RADIO, CURATED STATION AND TRACK PLAY PROGRAMMER REVENUE SHOWS RUN-RATE EXPANSION AT 33% IN 2014; EXPECTED 27.4% RISE IN 2015
  • INTERNET MUSIC RADIO/CURATED STATION AND SONG PLAY REVENUE ANALYSIS: AD / SUBSCRIPTION 2005 - 2017
  • REVENUE PER 1,000 HOURS OF LISTENING IMPROVES TO $51 IN 2014, INCLUDING SUBSCRIPTION SERVICES
  • AD SUPPORTED AND SUBSCRIPTION-BASED INTERNET MUSIC RADIO AND TRACK PLAY REVENUE: 2005 - 2017
  • INTERNET MUSIC PROGRAMMER RIGHTS PAYMENTS ESTIMATED AT $792 MILLION IN 2013
  • INTERNET MUSIC PROGRAMMER ROYALTY PAYMENTS ESTIMATED AT $953 MILLION IN 2014
  • DIGITAL MUSIC RADIO/TRACK PLAY ROYALTY PAYMENT ANALYSIS: 2014
  • INTERNET MUSIC RADIO AND TRACK PLAY PROGRAMMER SUBS FORECAST TO INCREASE BY 20.4% IN 2014; 18% IN 2015
  • INTERNET MUSIC RADIO/CURATED STATION AND SONG PLAY SUBSCRIPTION REVENUE: 2003 - 2017
  • SUBSCRIPTION INTERNET MUSIC RADIO PROGRAMMER/SONG PLAY REVENUE ANALYSIS: 2003 - 2014
  • DOUBLE-DIGIT GROWTH RATES FOR AD-SUPPORTED INTERNET MUSIC PROGRAMMERS THROUGH 2017
  • IN-STREAM AUDIO ON COURSE TO GENERATE 61.4% OF TOTAL MEDIA BILLINGS IN 2014
  • INTERNET MUSIC RADIO/CURATED STATION/TRACK AND SONG PLAY AD SPEND BY FORMAT: 2003 - 2017
  • AUDIO INVENTORY SELLOUT FORECFAST AT 62.5% IN 2014; PROGRAMMATIC SYSTEMS NOT YET A FACTORT IN MEDIA CLEARING

INTERNET MUSIC BUSINESS / EXECUTIVE FORUM: SECTOR Q & A's

  • ABACAST (A WIDEORBIT COMPANY)
  • ACCURADIO
  • IDOBI
  • PANDORA
  • SMOOTH JAZZ
  • SPOTIFY
  • WESTWOOD ONE
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