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市場調查報告書

網路上的影像視聽:用戶需求與影像公開的變遷

Virtual Video Viewing 2014-2017: User Demand and Exhibition Transition

出版商 Accustream Research 商品編碼 307391
出版日期 內容資訊 英文 145 Pages
商品交期: 最快1-2個工作天內
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網路上的影像視聽:用戶需求與影像公開的變遷 Virtual Video Viewing 2014-2017: User Demand and Exhibition Transition
出版日期: 2014年06月24日 內容資訊: 英文 145 Pages
簡介

2014年,觀眾透過複數的設備,依各個愛好選擇影像視聽的時間為478億小時,相當於同樣的TV視聽時間的9.2%。

本報告提供網際網路上存在的各種影像的視聽趨勢相關調查,專業製作的同時發行播送影像及UGC/社群網路公開影像的視聽回數,單一(不重覆計次)訪客數等分析與預測,各影像種類趨勢等。

摘要整理

  • 網路上的影像視聽加上擴大的專業/託管網路的年複合成長率預計降低

章節1

  • 經由桌上型電腦/行動/平板電腦/OTT/VoD的影像選擇為基礎的視聽回數
  • 網路上的影像視聽加上擴大的專業/託管網路的年複合成長率預計降低
  • 專業製作的同時發行、播送影像的視聽回數
  • UGC/社群數位影像的成長率
  • 專業製作的影像播送目的地的年度單一訪客數超過UGC/社群網路的影像播送目的地
  • 電影網站、服務在每個單一訪客的視聽上有最高成長率

章節2

  • 15年網路上的影像內容類別分析:專業的發行者由於收藏廣泛和厚度而大幅度成長
  • TV、新聞、運動、娛樂、孩童、電影內容得到觀眾的興趣和佔有率
  • 主導全類別的運動影像
  • 官方播送音樂影片
  • TV、電影的視聽回數
  • 行動/非桌上型電腦視聽影響網路上的影像內容類別
  • 複數的內容類別,尤其在音樂方面強的YouTube
  • 在YouTube頻道視聽回數最高的音樂影片
  • 長篇劇集結構的廣播、有線數位影像
  • 新聞、政治、金融、科技相關的視聽回數
  • 娛樂/孩童的數位影像
  • 音樂影片的視聽量
  • 運動影像
  • 視聽時間的長度與類別、設備的關係
  • 整合平台&服務

章節3

  • UGC、社群網路的網路上的影像視聽回數
  • UGC/社群網路的單一訪客數&單一訪客每1個月的視聽回數
  • YouTube的影像視聽回數

章節4

  • 網路上的影像視聽: 專業製作及託管編程趨勢
目錄

Audiences self-selecting into personal preference video through multiple device access points will watch 47.8 billion hours of programming in 2014, or 9.2% in equivalent TV viewing time, according to a publisher, site, aggregator and hosted network library share analytics report by AccuStream Research.

The report, ‘Virtual Video Viewing 2014 - 2017: User Demand and Exhibition Transition’, builds out multi-year forecasts, methodically plumbing exclusive databases spanning years 1999 - 2013 to plot a series of sine waves that reveal adoption trends and inform predictive analytics models.

The period 2005 - 2013 includes the advent and ascendance of UGC's virtual channel, and displays a combined CAGR of 51.8%.

Annual viewing includes professionally published and maintained destinations plus their syndication partners, as well as UGC hosting platforms and social environments, the latter generating the vast majority of choice-based viewing (84%), the former capturing the largest unique audience by far (a 2013 increase of 19.6% vs. 6%).

Viewing tallied across all destinations and outlets is expected to rise 14.1% in 2014, delivering well over 1.27 billion gigabytes of related media traffic and leads off a 2014 - 2017 demand CAGR of 9.5%.

While overall viewing growth is moderating in aggregate, indicative of a larger, diverse, maturing and synchronizing video marketplace, publisher libraries populated with multiple content categories are transforming, impelling stepped up monetization efforts.

Professionally managed television-centric video (including broadcast and cable networks examined from 1999 - 2013) shows a CAGR of 68.3%, and now leads all other categories, including news (49.9%), movies (48.3%) sports (46.7%), music (-22% CAGR 2009 - 2013), and entertainment/kids (61.5%).

Publishers and their brand partners have responded. Ad supported premium content monetized with in-stream video shows an insertion frequency of 1.12 avails per content play, driving a 41% increase in 2013/2014 inventory.

Even so, non-linear video spend is emergent. An hour-per-hour dollar analysis shows the virtual channel is undervalued compared to its linear counterpart by 44.1%.

Table of Contents

EXECUTIVE SUMMARY

  • Virtual Video Viewing to Increase at a Declining Annual Rate; 9.5% Combined Pro/Hosted Network CAGR Projected Through 2017
    • VIRTUAL VIDEO VIEWS 2005 - 2017: PROFESSIONAL, UGC AND SOCIAL DESTINATIONS
    • VIRTUAL VIDEO VIEWING SHARE BY HOSTING ENVIRONMENT: PRO VS. UGC/SOCIAL 2005 - 2017
    • VIRTUAL VIDEO VIEW GROWTH RATES: MULTI-YEAR SINE WAVE CONSUMPTION ANALYSIS 2006 - 2017
    • CAGR ANALYTICS: VIRTUAL VIDEO VIEWS 2005 - 2017

SECTION ONE

  • Desktop / Mobile / Tablet / Ott / Vod Virtual Video on Track to Deliver 683.7 Billion Choice-Based Views in 2014, Up 14.1%
  • Virtual Video Viewing Is Increasing at a Declining Annual Rate; 9.5% Combined Pro/Hosted Network CAGR Projected Through 2017
    • PRO and UGC/SOCIAL NETWORKING VIDEO VIEWS: GROWTH RATE COMPARISON 2005 - 2017
    • VIRTUAL VIDEO VIEWS: BANDWIDTH REQUIREMENTS and LENGTH OF VIEW ANALYSIS 2013
  • Professionally Produced, Syndicated and Distributed Video Views Forecast to Reach 112 Billion in 2014
    • PRO VIDEO VIEWS: 1999 - 2017
    • PRO VIDEO VIEW GROWTH RATES: 1999 - 2017
  • UGC/Social Digital Video Growth Projected at 15% in 2014
    • UGC/SOCIAL NETWORKING VIDEO VIEWS and GROWTH RATES: 2005 - 2017
    • FACEBOOK VIDEO VIEWS: 2013
  • Annual Unique Users to Pro Digital Video Destinations Outnumber UGC/Social Networking Counterparts 4.6 to 1
    • PRO DESTINATION SITE and UGC/SOCIAL NETWORKING VIDEO VIEWS PER UNIQUE USER PER MONTH COMPARISON: 2006 - 2013
    • TOTAL PRO VIDEO VIEWS PER UNIQUE USER PER SITE PER MONTH
  • Movie Sites and Services Exhibit the Highest Rate of Viewing Growth Per Unique User
    • UNIQUE VIEWS PER SITE PER MONTH: BY CONTENT CATEGORY: 2011 - 2013

SECTION TWO

  • 15-Year Virtual Video Content Category Analysis: Pro Publishing Library Depth and Breadth Deal a 52.2% CAGR
  • Television, News, Sports, Entertainment, Kids and Movie Content Capture Viewer Interest and Cumulative Share
  • Sports Video Led All Categories in Growth Over the Past 12-Months: 2012 - 2013
    • VIRTUAL VIDEO CATEGORY SHARE and GROWTH: 1999 - 2013 (PROFESSIONALLY BRANDED and DISTRIBUTED SEGMENT)
  • Music Video Published and Hosted on Professionally Managed Sites / Destinations Experienced a Negative CAGR Of -22% From 2009 - 2013
    • SUMMARY CATEGORY VIEW SHARE ANALYSIS: 2013
  • Television and Movie Views Net a Combined 27.3% Share
    • SUMMARY CATEGORY VIEW SHARE ANALYSIS: 2013
    • VIRTUAL MOVIE and TELEVISION COMBINED VIEWING SHARE: 1999 - 2013
  • Mobile/Non-Desktop Viewing Activity Impact All Virtual Video Content Categories
    • SUMMARY CATEGORY VIEW SHARE ANALYSIS: MOBILE 2013
  • YouTube has a Strong Presence Across Multiple Content Categories, Particularly Music
    • YOUTUBE VIEWS BY THEMED CATEGORY: 2005 - 2013 vs. PRO DESTINATION TRAFFIC
    • SUMMARY CATEGORY VIEW SHARE ANALYSIS UGV VS. PRO DESTINATION: 2013
  • Music Videos Continue to Top YouTube Channel Views 2005 - 2013
    • YOUTUBE VIEWS BY THEMED CATEGORY: 2005 - 2013 CUMULATIVE SHARE
  • Long-Form, Episodic Broadcast and Cable Digital Video 2013: a Viewing Share Leader
    • TELEVISION
  • News, Politics, Finance and Tech Views Rose Again to 19.7% in 2013, Following an Election Year Surge in 2012
    • NEWS/INFORMATION/WEATHER/POLITICS/FINANCE
  • Entertainment/Kids Digital Video Captured a 16.4% Cumulative Viewing Share in 2012
    • ENTERTAINMENT/KIDS
  • Music Video Viewing Volume Declines to 1% Cumulative Share on Destination and Directly Managed Sites in 2013
    • MUSIC
  • Sports Video Rises to a 15.9% Cumulative Share With 16.2 Billion Views
    • SPORTS
  • As Length of Views Increase, Movie/Film Cumulataive Share Decrease In 2013 to 7.2%; 67.5% on Connected Devices
    • MOVIES
  • Aggregation Platforms and Services Own a 20.7% Cumulative Share of Video Views in 2013
    • AGGREGATORS/PORTALS/NETWORKS/SYNDICATION PLATFORMS

SECTION THREE

  • UGC and Social Network Virtual Video Views Forecast at 571 Billion Views in 2014
    • UGC/SOCIAL NETWORKING VIDEO VIEWS and GROWTH RATES: 2005 - 2017
  • UGC/Social Network Unique Users and Views Per Unique User Per Month Increase By 40.5% in 2013
    • UGC/SOCIAL NETWORKING VIDEO VIEWS PER UNIQUE USER PER MONTH: 2006 - 2013
    • PRO DESTINATION SITE and UGC/SOCIAL NETWORKING VIDEO VIEWS PER UNIQUE USER PER MONTH COMPARISON: 2006 - 2013
  • YouTube Video Views Reach 462.2 Billion in 2013
    • YOUTUBE VIEWS BY THEMED CATEGORY: 2005 - 2013 CUMULATIVE SHARE
    • UGC/HOSTED NETWORK 2013

SECTION FOUR

  • VIRTUAL VIDEO VIEWS: PROFESSIONALLY PRODUCED and HOSTED PROGRAMMING BY MONTH 2013
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