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市場調查報告書

虛擬影像價值鏈預測:生態系統運作與分析

Virtual Video Value Chain 2014-2017: Ecosystem Operations and Analytics

出版商 Accustream Research 商品編碼 305550
出版日期 內容資訊 英文 806 Pages
商品交期: 最快1-2個工作天內
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虛擬影像價值鏈預測:生態系統運作與分析 Virtual Video Value Chain 2014-2017: Ecosystem Operations and Analytics
出版日期: 2014年06月04日 內容資訊: 英文 806 Pages
簡介

虛擬影像價值鏈形成了高度的整合市場、2014年市場規模達165億美元。世界市場CAGR達35.7%、美國市場CAGR也有42.2%的成長、此成長表示了影像在虛擬網路中的全球市場機會。

本報告針對虛擬影像相關價值鏈進行整體調查、提供價值鏈構成、相關業者、產品組合、定價模式、收益化模式、商業模式、庫存狀態、商業營運相關數據(點閱數、MRR、滿足率、CPM、CPC、CPCV、印象、核心競爭力、事業收益、全球搜尋、R&D)等廣泛整理。

摘要整理

  • 世界虛擬影像價值鏈預測:技術作業流程、配送、收益化生態系統收益推算

部門1

  • 世界虛擬影像價值鏈預測:技術作業流程、配送、收益化生態系統收益推算

部門2:CDN部門與運作分析

  • CDN用語定義
  • CDN預測:網路可用性、保全、品質、規模
  • 娛樂&媒體廣告市場規模

決策座談:Q&A部分

  • AKAMAI
  • CDNETWORKS
  • CHINACACHE
  • HIGHWINDS
  • LEVEL 3
  • LIMELIGHT NETWORKS
  • MAXCDN
  • MIRROR IMAGE
  • RRSAT
  • TATA COMMUNICATIONS
  • VERIZON EDGECAST
  • YOTTAA

部門3

  • 虛擬影像軟體、參與者、導航、探索、作業流程/作業技術&平台分析
  • 用語與定義
  • 部門概要:虛擬影像平台、編碼、轉碼、CMS、約定、推薦工具、技術套組
  • 虛擬影像方案&服務收益

決策座談:Q&A部分

  • 1MAINSTREAM
  • BRIGHTCOVE
  • DACAST
  • DIGITALSMITHS
  • ENCODING.COM
  • eyeIO
  • HAIVISION
  • INVODO
  • JWPLAYER
  • KALTURA
  • NEULION
  • OCTOSHAPE
  • OOYALA
  • PIKSEL
  • QUMU
  • RAMP
  • SNAPPYTV
  • SORENSON MEDIA
  • TABOOLA
  • thePLATFORM
  • THINKANALYTICS
  • USTREAM
  • VANTRIX
  • VBRICK
  • WOWZA MEDIA SYSTEMS

部門4

  • 桌上型/多螢幕虛擬影像網路、技術、方案系統預測
  • 虛擬影像廣告用語與定義
  • 效率與信賴性:觀眾、螢幕設被、印象的透明最適化
  • 虛擬影像廣告:商業模式、庫存售價/定價模式、事業經營

決策座談:Q&A部分

  • ADOBE PRIMETIME
  • ADRISE
  • BLACKARROW
  • BLINKX
  • BRIGHTROLL
  • COLLECTIVE
  • DYNAMIX
  • FREEWHEEL
  • JUN GROUP
  • JWPLAYER
  • KITARA MEDIA
  • LIVERAIL
  • MADISON LOGIC
  • MARTINI
  • DG/MediaMind
  • MIXPO
  • NDN (News Distribution Network)
  • POINTROLL
  • ROCKET FUEL
  • SET MEDIA
  • SPOTXCHANGE
  • SUNDAYSKY
  • TREMOR VIDEO
  • VIDEOLOGY
  • VINDICO
  • VISIBLE MEASURES
  • YUME INC.

部門5

  • 世界行動廣告技術&平台生態系統:庫存&運作分析
  • 行動廣告技術平台&庫存:用語與定義
  • 世界行動群眾、廣告費、企業定位:基礎
  • 世界行動廣告網路支出推算
  • 世界行動廣告網路媒體支出推算
  • eCPM平均:全樣式、資源庫、平台販售通路
  • 實施的庫存需求與平均eCPM
  • 實實施的行動交換庫存平均eCPM
  • 庫存數據的影響:群眾檔案、預測&即時印象解析廣告網路eCPM的演進
  • 世界行動廣告網路媒體支出
  • 行動廣告網路&出版直接販售
  • 行動媒體廣告清除與相關產業:收益化經濟
  • 行動廣告網路與清除技術:維持核心競爭力與商業模式發展
  • 世界行動滿足率改善
  • 庫存變化:技術、媒體運作朝向頂級收益
  • 行動廣告網路、服務平台、數據供應商、交換、RTB、行銷平台:擁有多樣商業模式
  • 行動廣告清除、流量、數據、交換、RTB、DSP市場規模
  • 行動交換、擁有交換功能的廣告網路收益大幅成長
  • 行動廣告網路生態系統收益整體佔有率
  • 行動生態系統收益:擁有交換機能的廣告網路與方案交易功能

決策座談:Q&A部分

  • ADCOLONY
  • ADFONIC
  • ADITIC (Sofialys)
  • AMOBEE
  • BUZZCITY
  • CASEE (Velti)
  • INMOBI
  • JUMPTAP
  • KOMLI MOBILE
  • MADHOUSE
  • MEDIALETS
  • MOBCLIX (Velti)
  • MOBILE POSSE
  • MOJIVA
  • NEXAGE
  • OPERA MEDIAWORKS
  • RHYTHM NEWMEDIA
  • SMAATO
  • STRIKE AD
  • TAPJOY
  • TRUMPIA
  • VERVE MOBILE
  • VOLTARI
  • xAD, INC.
  • taa.
目錄

The virtual video value chain (an ecosystem connecting CDN, desktop, mobile and multi-screen ad networks, ad serving tech, programmatic inventory clearing systems, robust software platforms supporting consumer facing and enterprise centered video, plus IPTV/OTT/VOD solutions, CMS workflow and transformation, media players, encoding, processing, content discovery (including navigation and social conversation), security, optimization and analytics shape a highly integrated global marketplace worth $16.5 billion in 2014 receipts.

The U.S. component to the value chain grew at a CAGR of 42.2% (2006 - 2013) compared to a 35.7% global figure. Synchronizing growth explains unfolding opportunities worldwide as linear video migrates deeper into virtual networks linking vendors across multiple geographies and screens, as described in this multi-disciplinary product, services and business performance report produced by AccuStream Research.

This 700+ page edition, Virtual Video Value Chain 2014 - 2017: Ecosystem Operations and Analytics merges exclusive, extensive primary quantitative research highlighting each value chain entrant, product suites, pricing modules, revenue (post any partner or publisher payout), inventory cleared, served or managed with geographic coverage, comparative sector growth rates and business model implementations.

Operational analyses furnish number of accounts, MRR, fill rates, billings and billing models (i.e. CPM, CPC, CPCV), impressions delivered or cleared (by format and region of the world), business model constructs, publisher payout percentages, core competencies, revenue (2006 - 2017), global reach, market share, revenue trajectories, R & D initiatives, competitive assessments and strategic partnering initiatives.

Value chain principals include Akamai, Limelight Networks, Level 3, Verizon/Edgecast, CDNetworks, ChinaCache, Octoshape, Brightcove, Ooyala, thePlatform, Kaltura, TiVo/DigitalSmiths, Piksel, Neulion, Adobe Primetime, RAMP, adRise, BrightRoll, BlackArrow, Tremor Video, SpotXchange, AOL/Adap.tv, DG/MediaMind, Freewheel, YuMe, Buzz City, Amobee, JumpTap, Madhouse, Mobclix, InMobi, Encoding.com, Sorenson, Taboola, JWPlayer and many more.

This report's wide-ranging Q & A sections are conducted with senior executives, technology and sales professionals to explain markets, growth triggers, networks, systems integration, solutions innovation, software, sales and account acquisition strategies.

Table of Contents

EXECUTIVE SUMMARY

  • GLOBAL VIRTUAL VIDEO VALUE CHAIN 2014 - 2017: TECH WORKFLOW, DISTRIBUTION AND MONETIZATION ECOSYSTEM ESTIMATED AT $16.5 BILLION IN 2014 REVENUE
    • Ecosystem-wide double-digit growth projected through 2017
    • Desktop / mobile video ad tech systems and platforms expected to capture 31.9% of ecosystem revenue globally in 2014
    • U.S.-based solutions with global reach forecast to deliver $10.8 billion in 2014 technology, software, services and support
    • The virtual video value chain: A highly integrated and flourishing ecosystem with global reach in 2014

SECTION ONE

  • GLOBAL VIRTUAL VIDEO VALUE CHAIN 2014 - 2017: TECH WORKFLOW, DISTRIBUTION AND MONETIZATION ECOSYSTEM ESTIMATED AT $16.5 BILLION IN 2014 REVENUE
    • Ecosystem-wide double-digit growth projected through 2017
    • GLOBAL VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017
    • Desktop / mobile video ad tech systems and platforms expected to capture 31.9% of ecosystem revenue globally in 2014
    • GLOBAL VIRTUAL VIDEO VALUE CHAIN: REVENUE SHARE BY ECOSYSTEM SECTOR 2006 - 2017
    • U.S.-based solutions with global reach forecast to deliver $10.8 billion in 2014 technology, software, services and support
    • U.S./NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN: 2006 - 2017
    • The virtual video value chain: A highly integrated and flourishing ecosystem with global reach in 2014
    • The global virtual video value chain ecosystem of technologies and solutions produced a combined market valued at $12.6 billion in 2013
    • GLOBAL VIRTUAL VIDEO VALUE CHAIN 2006 - 2013: CDNs, PLATFORMS, AD NETWORKS, TECH AND PROGRAMMATIC SYSTEMS
    • U.S. vendors with global reach generate $8.8 billion in 2013 total revenue
    • U.S. / NORTH AMERICAN VIRTUAL VIDEO VALUE CHAIN 2006 - 2013: CDNs, DESKTOP/MOBILE AD NETWORKS/TECH/MEDIA PLATFORMS
    • CDN segment delivers 31.9% of total ecosystem revenue in 2013
    • VIRTUAL VIDEO VALUE CHAIN REVENUE SHARE 2006 - 2013: CDN, AD TECH SYSTEMS AND PLATFORMS
    • Mobile ad tech systems led the ecosystem in CAGR (2009 - 2013)
    • VIDEO ADVERTISING NETWORK, TRAFFICKING AND PROGRAMMATIC REVENUE 2006 - 2013
    • VIRTUAL VIDEO PLATFORMS/SOLUTIONS REVENUE: 2006 - 2013
    • CDN MARKET VALUE 2006 - 2013 (RETAIL ACCOUNTS ONLY)
    • MOBILE AD CLEARING ECOSYSTEM NET REVENUE: 2009 - 2013

SECTION TWO

CDN SECTOR AND OPERATIONS ANALYTICS

  • CDN Terminology Definitions:
  • CDNs 2014 - 2017: PITCHING NETWORK AVAILABILITY, SECURITY, QUALITY AND SCALE
    • ENTERTAINMENT MEDIA REVENUE SHARE OF CDN MARKET: 2006 - 2013
    • CDN business operations, market dynamics, technology and account acquisition trends 2014 - 2017
    • Account Acquisition, new entrants and competitive forces
    • Retail and transit bandwidth pricing indicators: 2014 - 2015
    • Video formats and adoption trends
    • International markets, competition and account wins
    • The macro market: CDN accounts under contract swell by 141.4% in 2013/2014 YTD
    • CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2013
    • CDN ACCOUNTS: ANNUAL ANALYSIS: 2005 - 2013/2014
    • MRR analyzed by individual CDN: Average MRR increased 8.8% in 2013 to $6,719, continuing on that upward track in 2014
    • CDN MONTHLY RECURRING REVENUE ANALYSIS: 2005 - 2013
    • Akamai continues to lead the market in revenue share
    • CDN REVENUE AND MARKET SHARE: 2010 - 2013
    • CAP Ex investment rose by 21% in 2013
    • CDN CAP EX INVESTMENT: 2007 - 2013
    • CDNs continue to deliver Cap Ex investment efficiency balanced against account additions
    • CAP EX ANALYSIS: SERVER DEPLOYMENTS AND ACCOUNT GROWTH: 2006 - 2014
    • The CDN sector grew by 17.9% in 2013; Double-digit growth forecast through 2017
    • CDN MARKET REVENUE ANALYSIS: 2003 - 2017
    • Media and Entertainment (audio/video-excluding games) contract value increased by 5.4% in 2013
    • TOTAL MEDIA AND ENTERTAINMENT CDN CONTRACT VALUE: 2006 - 2013
    • MEDIA AND ENTERTAINMENT PERCENT CDN REVENUE: 2006 - 2013
    • 31.5% of commercial market value in media and entertainment is baked into CDN contracts
    • CDN BANDWIDTH SERVICES CATEGORY SHARE: 2013
  • Entertainment and Media commercial market value (analyzed against a volume-gigabytes transferred model) at $3.35 billion in 2013 as bandwidth prices stabilize
    • COMMERCIAL BANDWIDTH MARKET VALUE: MEDIA AND ENTERTAINMENT 2006 - 2013
    • COMMERCIAL MARKET VALUE COMPARISON: 2012 - 2013
    • Domestic CDNs are forecast to reach $3.36 billion in 2014 revenue
    • CDN MARKET REVENUE ANALYSIS: 2003 - 2017
    • CDN market expansion 2014 - 2017: the strongest account growth is taking place at lower MRR bands of the market in 2013/2014
    • CDN REVENUE AND ACCOUNT GROWTH RATES: 2006 - 2013
    • International CDNs estimated at $1.4 billion in 2013 contract billing; 2014 forecast at $1.76 billion
    • CDN GLOBAL MARKET VALUE COMPARISON: 2006 - 2013
    • GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs)
    • GLOBAL CDN MARKET VALUE (Delivered by Domestic vs. International CDNs) 2006 - 2013
    • Retail bandwidth pricing stabilized in 2013/2014
    • GIGABYTES TRANSFERRED AND Mbps RETAIL CONTRACT PRICING: 2006 - 2013/2014
    • ANNUAL PRICING PERCENT CHANGE COMPARISON RETAIL VS. TRANSIT 2006 - 2013/2014
    • Mbps RETAIL CONTRACT PRICING: 2006 - 2013/2014
    • Retail and transit pricing declines do not necessarily move in tandem
    • ANNUAL PRICING COMPARISON: RETAIL VERSUS TRANSIT 2006 - 2013/2014
    • CDN PROVISIONING AND SERVICES: SUMMARY REVENUE, ACCOUNT, PERFORMANCE METRICS AND INFRASTRUCTURE PROFILE AND ANALYSIS 2003 - 2017 (Part One)
    • CDN PROVISIONING AND SERVICES: SUMMARY REVENUE, ACCOUNT, PERFORMANCE METRICS AND INFRASTRUCTURE PROFILE AND ANALYSIS 2003 - 2017 (Part Two)

EXECUTIVE FORUM: SECTOR Q & A's

  • AKAMAI
  • CDNETWORKS
  • CHINACACHE
  • HIGHWINDS
  • LEVEL 3
  • LIMELIGHT NETWORKS
  • MAXCDN
  • MIRROR IMAGE
  • RRSAT
  • TATA COMMUNICATIONS
  • VERIZON EDGECAST
  • YOTTAA

SECTION THREE

  • VIRTUAL VIDEO SOFTWARE, PLAYERS, NAVIGATION, DISCOVERY, WORKFLOW / PROCESSING SOLUTIONS AND PLATFORM ANALYTICS 2014
  • TERMS AND DEFINITIONS
  • SECTOR OVERVIEW: VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING, CMS, ENGAGEMENT, RECOMMENDATION TOOLS AND TECHNOLOGY SUITES
    • Strategic business fundamentals, market outlook and financial performance
    • Setting the sector's table stakes: Balancing R & D investment against realized versus perceived customer demand
    • Virtual video sector continues to consolidate, reorganize, hire additional staff, attract venture capital supporting new and existing entrants, as well as generating M & A
    • Consumer-facing virtual video platform solutions and IPTV vendors
    • Enterprise-facing virtual video solutions
    • Encoding/Transcoding/Processing and CRM
    • Discovery, social engagement, search, navigation, recommendation tools and technology suites
  • VIRTUAL VIDEO PRODUCTS AND SERVICES REACH $1.53 BILLION IN 2013 REVENUE; TOTAL SALES FORECAST TO INCREASE 30.2% IN 2014
    • VIRTUAL VIDEO PLATFORMS, ENCODING, WORKFLOW AND DISCOVERY SERVICES: REVENUE ANALYSIS 2007 - 2016
    • VIRTUAL VIDEO PLATFORMS, PROCESSING, WORKFLOW, DELIVERY AND MONETIZATION VENDORS: CORE COMPETENCIES AND BUSINESS MODELS
    • VIRTUAL VIDEO TECH PLATFORM, PROCESSING, WORKFLOW, DELIVERY AND MONETIZATION VENDORS: ANNUAL REVENUE ANALYTICS 2007 - 2016
    • The sector is forecast to achieve a 24.9% CAGR through 2016
    • CAGR ANALYSIS BY SEGMENT: 2007 - 2016
    • VIRTUAL VIDEO PLATFORMS, ENCODING, TRANSCODING, ENGAGEMENT, RECOMMENDATION TOOLS AND WORKFLOW TECHNOLOGIES: TOTAL SECTOR REVENUE ANALYSIS: 2007 - 2016
    • Discovery and video platforms segments combine for 49.3% of total sector revenue in 2013
    • VIRTUAL VIDEO PLATFORMS, PLAYERS, TOOLS AND TECHNOLOGIES ANNUAL SECTOR SHARE BY PRODUCT SEGMENT: 2007 - 2016

EXECUTIVE FORUM: SECTOR Q & A's

  • 1MAINSTREAM
  • BRIGHTCOVE
  • DACAST
  • DIGITALSMITHS
  • ENCODING.COM
  • eyeIO
  • HAIVISION
  • INVODO
  • JWPLAYER
  • KALTURA
  • NEULION
  • OCTOSHAPE
  • OOYALA
  • PIKSEL
  • QUMU
  • RAMP
  • SNAPPYTV
  • SORENSON MEDIA
  • TABOOLA
  • thePLATFORM
  • THINKANALYTICS
  • USTREAM
  • VANTRIX
  • VBRICK
  • WOWZA MEDIA SYSTEMS

SECTION FOUR:

  • DESKTOP / MULTI-SCREEN VIRTUAL VIDEO ADVERTISING NETWORKS, TECHNOLOGIES AND PROGRAMMATIC SYSTEMS 2014 - 2016
  • VIRTUAL VIDEO ADVERTISING TERMINOLOGY AND DEFINITIONS
    • BROADCAST AND CABLE TV VIDEO INVENTORY TO VIDEO PLAYS: 2010 - 2013
  • EFFICIENCY AND CONFIDENCE: THE MARKET IS OPTIMIZING AGAINST AUDIENCE DEMOGRAPHICS, SCREEN DEVICE AND IMPRESSION TRANSPARENCY
    • Inventory management, trafficking and media clearing ecosystem fundamentals 2014 - 2016
    • Video spend economics and GRP economies: Screen depth creates more views, greater reach and in-stream inventory, combined with data-enhanced audience/impression analytics brand advertisers want
    • Rise of the machines: Programmatic systems touch 27% of virtual video spend in 2013, going higher in 2014 - 2016 as publishers respond to multi-platform buyers
    • Video ad serving/Impression outcomes/Dynamic creative/Campaign management
    • IP-based authenticated sign-in is here, though currently a makeshift reality: Usage, present and future video spend indicators
    • Video CPMs: The Yin and Yang of big data, the cross-platform inventory surge, greater audience and impression transparency
    • Business operations and topline revenue recognition; Calculation of unduplicated video ad spend and post publisher payout “net” revenue
    • Video ad networks, tech/trafficking platforms, auctions, exchanges and RTBs enable $7.2 billion in 2013 video spend
    • SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENT: VIDEO SPEND ESTIMATES AND ANALYSIS 2008 - 2013 WITH FORECASTS THROUGH 2016
    • Video Inventory/Spend Conclusion: Workflow, management, trafficking, clearing, audience and impression systems plus data analytics are in fact creating greater market efficiencies
    • A Thriving Ecosystem: Market entrants, positions, technologies and areas of solutions specialization 2014
    • VIDEO ADVERTISING NETWORKS, AD SERVING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, BIDDING MANAGEMENT, SSPs AND DSPs: 2014
    • VIDEO ADVERTISING NETWORKS/PLATFORMS: 2014
    • VIDEO AD TRAFFICKING PLATFORMS: 2014
    • VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: 2014
    • THE VIDEO ADVERTISING ECOSYSTEM 2014: MARKET POSITIONS AND BUSINESS MODELS
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, BID MANAGEMENT PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING AND BUSINESS MODELS 2014
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, PLATFORMS, AUCTIONS, EXCHANGES, RTBs: DOMESTIC/INTERNATIONAL REACH, DESKTOP/MOBILE/TABLET/OTT BREAKOUT 2013 - 2014
    • Networks, Platforms and Bid Management Systems: Virtual video inventory analytics 2008 - 2013
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: ACCESS TO INVENTORY 2008 - 2013/2014
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING ANALYSIS 2008 - 2013
    • Aggregated virtual video media spend: Relentless pursuit of transparency/efficiency leads to supply/demand equilibrium
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: AGGREGATED MEDIA SPEND 2008 - 2013
    • Virtual video spend growth by technology segment (networks, exchanges and trafficking platforms): Five-year CAGRs reveal high double-digit rates
    • Video ad trafficking platforms deliver 55.9% of sector spend in 2013
    • VIDEO AD SPEND SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENTS: 2008 - 2013
    • Video ad network inventory rose by 74.8% in 2013, spend by 57.9%
    • VIDEO AD NETWORKS 2008 - 2013: INVENTORY AND SPEND GROWTH
    • Five year analysis of video ad network eCPMs reflect inventory availability, formats supported (and monetized) plus device proliferation
    • VIDEO AD NETWORK CPM ANALYSIS: 2008 - 2013
    • VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013
    • VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013
    • VIDEO ADVERTISING NETWORKS/PLATFORMS: AGGREGATED MEDIA SPEND 2008 - 2013
    • Video ad trafficking platforms projected to deliver $6.8 billion in video spend by 2016
    • SUMMARY TOTALS BY AD CLEARING, TRAFFICKING SEGMENT: VIDEO SPEND ESTIMATES AND ANALYSIS 2008 - 2013 WITH FORECASTS THROUGH 2016
    • SUMMARY IN-BANNER VIDEO SPEND AND eCPM ANALYSIS: 2013
    • SUMMARY IN-STREAM VIDEO SPEND AND eCPM ANALYSIS: 2013
    • VIDEO AD TRAFFICKING PLATFORMS: INVENTORY AND SPEND GROWTH
    • VIDEO AD TRAFFICKING PLATFORMS: AGGREGATE AND UNDUPLICATED INVENTORY, SPEND AND eCPM ANALYSIS 2008 - 2013
    • VIDEO AD TRAFFICKING/PLATFORMS/ANALYTICS/SERVICES: MEDIA SPEND 2008 - 2013
    • Auction and exchange video inventory surpasses 436 billion in 2013
    • VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: UNDUPICATED INVENTORY, SPEND AND eCPM BY TRANSACTION SOLUTION 2008 - 2013
    • VIDEO AUCTIONS, EXCHANGES, RTBs, BID MANAGEMENT PLATFORMS, DATA SCIENCE: MEDIA SPEND VALUE BY SOLUTION 2008 - 2013
  • VIRTUAL VIDEO ADVERTISING: BUISINESS MODELS, INVENTORY BILLING/PRICING MODELS AND BUSINESS OPERATIONS
    • VIDEO ADVERTISING NETWORKS, AD TRAFFICKING, BID MANAGEMENT PLATFORMS, AUCTIONS, EXCHANGES, RTBs, SSPs AND DSPs: INVENTORY PRICING AND BUSINESS MODELS 2014
    • Virtual video advertising ecosystem: Net revenue by segment (post publisher payouts, and including all platform related fees) reveals programmatic strength in 2013
    • VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016
    • Net revenue/platform analysis including AOL-Adap.tv
    • VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016
    • Net revenue analysis including AOL-Adap.tv and Google
    • VIDEO AD CLEARING AND TRAFFICKING ECOSYSTEM: ANNUAL PLATFORM REVENUE AND FORECAST 2008 - 2016

EXECUTIVE FORUM: SECTOR Q & A's

  • ADOBE PRIMETIME
  • ADRISE
  • BLACKARROW
  • BLINKX
  • BRIGHTROLL
  • COLLECTIVE
  • DYNAMIX
  • FREEWHEEL
  • JUN GROUP
  • JWPLAYER
  • KITARA MEDIA
  • LIVERAIL
  • MADISON LOGIC
  • MARTINI
  • DG/MediaMind
  • MIXPO
  • NDN (News Distribution Network)
  • POINTROLL
  • ROCKET FUEL
  • SET MEDIA
  • SPOTXCHANGE
  • SUNDAYSKY
  • TREMOR VIDEO
  • VIDEOLOGY
  • VINDICO
  • VISIBLE MEASURES
  • YUME INC.

SECTION FIVE:

  • GLOBAL MOBILE ADVERTISING TECHNOLOGY AND PLATFORM ECOSYSTEM INVENTORY AND OPERATIONS ANALYTICS: 2014
  • MOBILE ADVERTISING TECH PLATFORMS AND INVENTORY: TERMS AND DEFINITIONS
  • GLOBAL MOBILE AUDIENCE, AD SPEND AND COMPANY POSITIONING FUNDAMENTALS
    • Mobile advertising and consumer behavior
    • Ad network market positioning
    • CAGR ANALYSIS: 2009 - 2016
    • Exchanges and auctions
    • SSPs (aggregated publisher inventory sources)
    • DSPs (aggregated sources of inventory demand)
    • RTBs/Programmatic trading
    • MOBILE EXCHANGE, AUCTION AND INVENTORY, FILL RATES AND MEDIA SPEND: 2011 - 2013
    • Sources of inventory/impression requests
    • eCPM MARKET VALUE BY GEOGRAPHY: 2013
    • FILLED MOBILE IMPRESSIONS BY GEOGRAPHY: 2013
    • Sources of demand
    • Ad serving platforms
    • MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: RANKED BY 2013 MEDIA SPEND
    • Mobile ad formats
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: IMPRESSION BILLING MODELS AND FORMATS 2013
    • In-app inventory and media spend dynamics
    • Mobile web inventory and media spend dynamics
    • Audience reach, profiling and geographic/territorial investment, inventory and sellout dynamics
    • Mobile audience and campaign data analytics: Location
    • Ad networks, platforms, auctions, exchanges, ad serving business operations
    • MOBILE AD NETWORK AND EXCHANGE REVENUE COMPARISON: 2009 - 2016
    • Pricing and eCPMs
    • MOBILE ADVERTISING NETWORKS: RANKED BY 2013 MEDIA SPEND
    • R & D investment
    • Headcount/hiring/staff
  • GLOBAL MOBILE AD NETWORK SPEND ESTIMATED AT $5.3 BILLION IN 2013
    • MOBILE AD NETWORK FILLED INVENTORY AND MEDIA SPEND ANALYSIS: 2010 - 2013
  • GLOBAL MOBILE AD NETWORK MEDIA SPEND ON PACE TO CLIMB 52% IN 2014
    • MOBILE AD NETWORKS AND DIRECT PUBLISHER SALES COMPARISIONS: 2009 -2016
    • CAGR COMPARISON: MOBILE AD NETWORKS VS. PUBLISHER DIRECT SALES 2009 - 2016
  • eCPMs AVERAGE $1.14 IN 2013 ACROSS ALL FORMATS, PUBLISHER INVENTORY, PLATFORMS, SALES CHANNELS AND BIDDED ENVIRONMENTS
    • eCPM ANALYSIS BY YEAR: MOBILE AD CLEARING ECOSYSTEM: 2009 - 2013
  • FOUR TRILLION INVENTORY REQUESTS FILLED IN 2013, WITH AN AVERAGE eCPM of $1.33
    • MOBILE AD NETWORK INVENTORY, FILL RATES AND MEDIA SPEND: 2009 - 2013
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2009
  • FILLED MOBILE EXCHANGE INVENTORY AVERAGES $0.64 eCPMs IN 2013
    • MOBILE EXCHANGE, AUCTION AND INVENTORY, FILL RATES AND MEDIA SPEND: 2011 - 2013
  • THE IMPACT OF INVENTORY DATA: AUDIENCE PROFILES, PREDICTIVE AND REAL-TIME IMPRESSION ANALYTICS BOOST AD NETWORK eCPMs IN 2013
    • GLOBAL MOBILE AD CLEARING eCPM ANLAYSIS BY MARKET POSITION: 2011 - 2013
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011
    • MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011
  • GLOBAL MOBILE AD NETWORK MEDIA SPEND AT $1.8 BILLION IN 2011
    • MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2011
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012
    • MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012
  • GLOBAL MOBILE AD NETWORKS CLEAR $2.7 BILLION IN 2012
    • MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2012
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013
    • MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013
  • MOBILE AD NETWORKS AND DIRECT PUBLISHER SALES RESULT IN A $7.5 BILLION GLOBAL MARKET IN 2013
    • MOBILE ADVERTISING NETWORKS: FILL RATES, MEDIA SPEND AND eCPM ANALYSIS 2013
    • NETWORKS AND PROGRAMMATIC TECH PLATFORMS CLEAR $493 MILLION IN 2013 U.S. MOBILE VIDEO SPEND
    • MOBILE/TABLET (NON-DESKTOP) VIDEO ADVERTISING NETWORKS AND AD CLEARING PLATFORMS: FILLED, BILLED INVENTORY AND MEDIA SPEND ANALYTICS: 2009 - 2013
    • YOUTUBE MOBILE VIDEO VIEWS, IN-STREAM ADVERTISING BY CONTENT CHANNEL: 2013
  • THE MOBILE MEDIA AD CLEARING AND SERVING BUSINESS: THE ECONOMICS OF MAKING MONEY
  • MOBILE AD NETWORKS, AUCTIONS, EXCHANGES, RTBs, SSPs, DSPs, AD SERVING PLATFORMS AND DATA GENERATORS: MARKET POSITIONING AND OPERATIONAL ANALYTICS
    • Mobile Advertising 101: Getting paid and creating a sustainable market position is a function of reach, technology, technology innovation, audience and impression data that delivers greater inventory transparency and augments eCPMs, a track record of clearing media and relevant 3rd party partnerships
    • GLOBAL MOBILE MEDIA SPEND: 2009 - 2016
  • MOBILE AD NETWORKS AND CLEARING SOLUTIONS CONTINUE TO EVOLVE CORE COMPETENCIES AND BUSINESS MODELS
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: MARKET POSITION ANALYSIS: 2013/2014
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs
    • MOBILE EXCHANGES, AUCTIONS, RTBs, AD SERVING AND DATA ANALYTICS 2013/2014
  • AD NETWORK, AD SERVING/TECHNOLOGY PLATFORM, DSP, AUDIENCE TARGETING REACH EXPANDS GLOBALLY
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: REACH 2009 - 2013
    • MOBILE AD NETWORKS, TECH PLATFORMS, AD SERVERS, AUCTIONS, EXCHANGES AND RTBs: INVENTORY AVAILABILITY, TRAFFICKING, REQUESTS: 2009 - 2013
  • GLOBAL MOBILE FILL RATES IMPROVE IN 2013: MARKETERS RESPOND TO MORE SOPHISTICATED FORMAT, PUBLISHER, OS, GEOGRAPHY, BILLING MODEL AND AUDIENCE PROFILING DATA
    • MOBILE ADVERTISING NETWORKS, TECH PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: FILL RATES 2011 - 2013
  • INVENTORY CONVERSION: TURNING TECHNOLOGY AND MEDIA OPERATIONS INTO TOPLINE REVENUE
  • MOBILE AD NETWORKS, SERVING PLATFORMS, DATA PROVIDERS, EXCHANGES, RTBs AND MARKETING PLATFORMS HAVE DIVERSE BUSINESS MODELS
    • MOBILE ADVERTISING NETWORKS, PLATFORMS, AUCTIONS AND EXCHANGES: REVENUE SHARE MODELS/MARGIN/PARTICIPATION ANALYSIS: 2013/2014
  • MOBILE AD CLEARING, TRAFFICKING, DATA, EXCHANGE, RTB, DSP MARKET WORTH $2.2 BILLION IN 2013 NET REVENUE
    • GLOBAL MOBILE MEDIA SPEND AND AD ECOSYSTEM SOLUTION MARGINAL PERFORMANCE ANALYSIS: 2009 - 2016
    • MOBILE ECOSYSTEM NET REVENUE: 2009 - 2016
  • MOBILE EXCHANGES, AD NETWORKS WITH EXCHANGE CAPABILITIES EXHIBIT TRIPLE-DIGIT REVENUE GROWTH
    • CAGR ANALYSIS: 2009 - 2016
    • MOBILE ADVERTISING NETWORKS: RANKED BY 2013 MEDIA SPEND
    • MOBILE AUCTIONS, EXCHANGES, SERVING PLATFORMS AND RTBs: RANKED BY 2013 MEDIA SPEND
    • MOBILE ADVERTISING NETWORKS, PLATFORMS, AUCTIONS, EXCHANGES AND RTBs: NET REVENUE 2009 - 2016
    • MOBILE AD NETWORK NET REVENUE: 2009 - 2016
    • MOBILE ADVERTISING NETWORKS: NET REVENUE 2009 - 2016
    • MOBILE AD EXCHANGE/RTB/AUCTION NET REVENUE: 2009 - 2016
    • MOBILE AUCTIONS, EXCHANGES, PLATFORMS AND RTBs: NET REVENUE 2009 - 2016
  • MOBILE AD NETWORKS CAPTURE 81.5% OF ECOSYSTEM REVENUE IN 2013, NET OF PUBLISHER PAYOUTS
    • MOBILE AD NETWORK AND EXCHANGE REVENUE COMPARISON: 2009 - 2016
  • MOBILE ECOSYSTEM REVENUE DRIVEN BY AD NETWORKS WITH EXCHANGE AND PROGRAMMATIC TRADING CAPABILITIES
    • MOBILE AD NETWORK W/EXCHANGE/RTB/AUCTION NET REVENUE: 2009 - 2016
    • MOBILE ADVERTISING NETWORKS W/EXCHANGES, PLATFORMS, AUCTIONS AND RTBs: NET REVENUE 2009 - 2016

EXECUTIVE FORUM: SECTOR Q & A's

  • ADCOLONY
  • ADFONIC
  • ADITIC (a division of Sofialys)
  • AMOBEE
  • BUZZCITY
  • CASEE (owned by Velti)
  • INMOBI
  • JUMPTAP
  • KOMLI MOBILE
  • MADHOUSE
  • MEDIALETS
  • MOBCLIX (owned by Velti)
  • MOBILE POSSE
  • MOJIVA
  • NEXAGE
  • OPERA MEDIAWORKS
  • RHYTHM NEWMEDIA
  • SMAATO
  • STRIKE AD
  • TAPJOY
  • TRUMPIA
  • VERVE MOBILE
  • VOLTARI
  • xAD, INC.
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