Abstract
Seaside, Calif. Video advertising networks, media serving platforms,
auctions and exchanges are on track to achieve $1.4 billion in CPM share,
transaction and fee-based revenue in 2011, a 67.5% annual rate of growth,
according to a sector analytics report produced by AccuStream Research.
The report, “Video Advertising Networks, Serving Platforms and
Exchanges 2007 - 2014: Inventory, Gross Media Spend and Net Revenue
Analysis”, is a comprehensive segment-by-segment appraisal of
inventory formats delivered, represented, sold, served and mediated by each
platform provider, or cleared through real time bidding (RTB) environments.
Net revenue estimates are derived from total inventory and gross media spend,
weaving together the complete market managed by each provider. Net revenue is
gross media spend minus publisher payouts, applicable when the platform
provider also represents and places inventory.
The sector participants analyzed ran $6.26 billion in aggregate media spend
across their platforms in 2010, with $3.1 billion attributable to video
campaigns or inventory.
Video inventory, sellout rates, corresponding CPMs, participation percentages
and serving fee data is aligned with business model analytics surrounding
in-page video serving, premium and remnant/3rd party pre-roll sales with ad
serving, exchanges, plus multi-platform operations are detailed across
expanding global operations.
Each video advertising network and platform is analyzed by total inventory
(exclusive, non-exclusive, monthly and annually), business model,
participation ranges, CPMs by format. In-depth Q & A' s augment the report' s
analytics.
In-page video and rich media platform players include Eyewonder, Pointroll,
MediaMind, FreeWheel, Limelight MMP and Google' s DoubleClick.
Platforms and networks representing premium pre-roll inventory, remnant video
inventory, overlays and promotional campaigns contained in the report include
Audience Science, Blinkx, TREMOR VIDEO, YuMe Inc., SpotXChange, TidalTV,
TubeMogul and Collective, among others. Exchanges and mediation environments
are exemplified by Adap.tv, Liverail and adbrite.
“Data, audience, behavioral and predictive media spend analytics are
driving creative and campaign innovation, increasing media spend across
screens and delivery platforms,” commented research director Paul A.
Palumbo.
“This sector is entrepreneurially electric: venture capital continues to
flow in, while strong exit multiples signal acquisitive opportunity.”
About AccuStream Research
AccuStream Research is a publishing, research and consulting firm
producing sector reports covering online audio, video, CDN, OVP, Video CMS,
Video Ad Networks, video advertising, Mobile Ad Networks, and subscription
media stores.
Table of Contents
EXECUTIVE SUMMARY
- Video Advertising Networks, Ad Serving and Media Clearing Platform Environments Encompass the Following Broad Solutions Categories
- Video Advertising Network, Serving Platform and Media Exchange Market Place Summary
- Video Ad Networks, Serving Solutions, Exchanges And Platforms: Revenue
Growth 2007 - 2014
- Inventory and Impressions of all Format Types Served by Video Ad Technology Platform Specialists and Vendors was Worth $6.2 Billion in Gross Media Spend in 2010
- Video Ad Networks, Platforms and Serving Solutions: Pre-Roll, In-Page and
Exchange Media Spend 2008 - 2010
- Gross Media Spend by Inventory and Impression Ecosystem: Video Ad Technology Platforms Lead the Market
GLOSSARY of TERMS
OVERVIEW
- Video Advertising Networks, Ad Serving and Media Clearing Platform Environments Encompass the Following Broad Solutions Categories
- Video Advertising Platform and Network Media and Inventory Trends: the Publishing and Audience Ecosystem 2011 - 2014
- Pro and UGC Video View Growth Continues To Create Additional Pre Roll and Overlay Advertising Inventory
- Online Video Views: 1998 - 2014
- UGC Video Market Growth 2005 - 2010: Forecast 2011 - 2012
- Video Ad Networks with Media Sales Groups Typically Work with Non-Exclusive Pre Roll Inventory
- Market Positions: the Video Advertising Network, Platform Services and Solutions Sector: 2011
- Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions
Providers, Auctions and Networks
- Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions
Providers, Auctions and Networks
- Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions
Providers, Auctions and Networks
- Multi-Screen Video Advertising Platforms, Solutions Providers, Auctions,
Exchanges and Networks
SECTION ONE
- Macro Market Growth Catalysts and Solutions Provider Business Engagement Focus
- Revenue Performance and Gross Media Spend by Platform and Solution Segment
2011 - 2014
- Video Ad Networks, Serving Solutions, Exchanges and Platforms: Net Revenue
2007 - 2014
- Multi-Screen Video Advertising Platforms, Exchanges, Server Solutions and
Networks: Net Revenue Analysis
- Multi-Screen Video Advertising Platforms, Serving Solutions, Auctions,
Exchanges and Networks
- Video Inventory and Impressions Delivered Grew by 86.4% in 2010
- Video Advertising Solution Provider Inventory/Impression Growth: 2008 -
2010
- Multi-Screen Video Advertising Platforms, Exchanges, Serving Solutions
Providers, Auctions and Networks
- Video Advertising Networks, Platforms and Serving Solutions
- Inventory and Impressions of all Format Types Served by Video Ad Technology Platform Specialists and Vendors was Worth $6.2 Billion in Gross Media Spend in 2010
- Multi-Screen Video Advertising Solutions and Platforms: Pre Roll,
In-Stream, Overlay and Display Media Spend
- Video Gross Media Spend Frames a $3.1 Billion Market in 2010
- Multi-Screen Video Advertising Solutions and Platforms: Pre-Roll and
In-Page Video Gross Media Spend
- Video Ad Serving Platforms Captured 62.2% of the Sector' s Net Revenue in 2010
- Video Ad Serving Platforms and Pre Roll Ad Network With Media Sales:
Solution Revenue Comparison: 2007 - 2014
- Multi-Screen Video Advertising Networks and Ad Serving Platforms:
Comparative Net Revenue Analytics: 2007 - 2014
- Gross Media Spend by Inventory and Impression Ecosystem: Video Ad Technology Platforms Lead the Market
- Gross Media Spend by Solution Category
SECTION TWO
- Video Ad Serving Platform Business Dynamics, Expertise and Market Engagement Focus
- Video Ad Serving Platforms Deliver Gross Media Spend of $2.17 Billion in 2010
- Video Ad Serving Platforms and Services: Gross Media Spend
- Video Ad Serving Platforms: Video Impressions and Gross Media Spend: 2005
- 2010
- Video Ad Serving Platforms Net $492.9 Million in 2010 Revenue
- Video Ad Serving Platform Net Revenue: 2007 - 2014
- Multi-Screen Video Ad Serving Platforms and Services: Net Revenue Analysis
- Competition
- R & D Focus in 2011
- International Business Exposure
- Q & A' s
- Eyewonder
- Freewheel
- Limelight Mobility and Monetization Platform
- MediaMind Technologies
- Pointroll
SECTION THREE
- Video Advertising Network Business Operational Dynamics, Expertise and Market Engagement Focus
- Video Ad Network and Platform Net Revenue Grew by 89.7% in 2010
- Pre-Roll Ad Serving and Media Sales Specialist Solutions: Net Revenue
- Video Ad Serving and Pre-Roll Ad Network Plus Media Sales Revenue Growth
- Video Advertising Networks and Media Sales: Pre Roll Solution Specialists
- Video Ad Network Net Revenue Averaged 40.1% of Gross Media Spend in 2010
- Pre Roll Specialists: Gross Media Spend and Net Revenue Analysis
- Multi-Screen Video Advertising Platforms: Pre Roll Inventory and Gross
Media Spend Analysis
- Competition
- R & D Focus in 2011
- International Business Exposure
- Strategic Imperatives in 2011
- Q & A' s
- AudienceScience
- Blinkx
- Brightroll
- Rocket Fuel
- SpotXchange
- TidalTV
- Tremor Video
- Tubemogul
- Turnhere.Com
- Vidsense
- Visible Measures
- Yume Inc.
SECTION FOUR
- Auctions, Exchanges and Real Time Bidding Business Operational Dynamics, Expertise and Market Engagement Focus
- RTB Environment Gross Media Spend Rose by 652% in 2010
- Real Time Bidding Environments: Video Media Spend Growth 2008 - 2010
- Multi-Screen Video Advertising Solutions and Platforms: Exchanges,
Marketplace RTB and Mediation Environments
- Net RTB Solution Segment Revenue Grew by 273% in 2010
- Real Time Bidding Solutions Net Revenue Analysis: 2008 - 2014
- Video Advertising Solutions and Platforms: Exchanges, Marketplace RTB and
Mediation Environments
- RTB Environments Capture 7.8% of Sector Gross Media Spend in 2010
- Gross Media Spend by Solution Category
- Video Advertising Solution: Gross Media Spend Comparison 2008 - 2010 167
- Competition
- R & D Focus in 2011
- International Business Exposure
- Strategic Imperatives in 2011
- Q & A' s
