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市場調查報告書

零售業者的終端基礎的室內地理定位

Handset-Based Indoor Location for Retailers

出版商 ABI Research 商品編碼 370973
出版日期 內容資訊 英文 15 Pages
商品交期: 最快1-2個工作天內
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零售業者的終端基礎的室內地理定位 Handset-Based Indoor Location for Retailers
出版日期: 2016年09月16日 內容資訊: 英文 15 Pages
簡介

本報告提供零售業者的終端基礎的室內地理定位調查分析,可利用的技術選擇,技術利用的影響,機會和威脅等相關的系統性資訊。

第1章 室內地理定位技術的下一波趨勢

  • APPLE
  • GOOGLE
  • BAIDU
  • FACEBOOK等

第2章 零售業者的優點

  • 客戶的範圍
  • 基礎設施成本的削減
  • 資料
  • 定標
  • 免費服務
  • 集中型應用程式/服務等

第3章 技術方面

  • 地理定位資料擁有
  • 內部
  • RF製圖
  • 製圖的必要性
  • BLE信標

第4章 零售業者的威脅

  • 製作地圖/應用程式的權限
  • 店內的行動體驗
  • 零售業者:網際網路回水彎
  • 控制店的數位化
  • Google和Apple顯示的威脅/機會

刊載企業

  • Amazon
  • American Airlines
  • Apple Inc
  • aps
  • AR Technologies
  • Broadcom Corporation
  • CVS
  • Facebook
  • Google
  • IndoorAtlas
  • ING Group
  • International Technologies
  • NEXT
  • NOW Inc.
  • Office Depot
  • Qualcomm Inc
  • QUALCOMM Incorporated
  • Signal360
  • SK corp
  • SK Telecom
  • SME
  • Spark Compass
  • Square
  • Starbucks
  • Tango
  • USA Technologies
  • Walmart
  • Yahoo Japan
目錄
Product Code: AN-2094

To-date the indoor location market has large focused on infrastructure based technologies such as Wi-Fi and BLE. However, with major companies like Apple, Google and Baidu expected to release their own handset-based indoor location technologies over the next year, it represents both a major opportunity and threat to retailers.

Suddenly, indoor location technologies and services can be deployed by third parties in any retail store. Retailers must act fast to take control of the digitization of their store, selecting the right partners and deciding on what data to share and what to keep in-house, when enabling new services.

This report aims to work through the technology options available to retailers, and what the implications of using these technology may be. The report also considers the opportunities and threat handset-based indoor location technologies present and how best to navigate this major upheaval of the market.

Table of Contents

1. NEXT WAVE OF INDOOR-LOCATION TECHNOLOGIES

  • 1.1. APPLE's HANDSET-BASED INDOOR-LOCATION APPROACH
  • 1.2. GOOGLE HANDSET-BASED INDOOR-LOCATION APPROACH
  • 1.3. BAIDU: TAKING A DIFFERENT APPROACH WITH INDOORATLAS AND QUALCOMM IZAT
  • 1.4. WHAT IS FACEBOOK DOING?
  • 1.5. THIRD-PARTY ALTERNATIVES: BUILDING YOUR OWN HANDSET-BASED INDOOR-LOCATION TECHNOLOGY

2. BENEFITS TO RETAILERS

  • 2.1. CUSTOMER REACH
  • 2.2. REUCED INFRASTRUCTURE COSTS
  • 2.3. DATA BEYOND THE SHOP DOOR
  • 2.4. SCALING: LARGE BUILDINGS AND CHAINS
  • 2.5. FREE SERVICES
  • 2.6. CENTRALIZED APP/SERVICE FOR REWARDS, ETC.

3. THE TECHNICAL SIDE

  • 3.1. WHO OWNS THE LOCATION DATA?
  • 3.2. CAN I KEEP EVERYTHING IN-HOUSE?
  • 3.3. HOW DO I CONTINUALLY UPDATE RF MAPPING?
  • 3.4. DO I NEED TO MAP ANYTHING ELSE?
  • 3.5. CAN I FORGET ABOUT BLE BEACONS NOW?

4. THE THREAT TO RETAILERS

  • 4.1. WHO OWNS THE RIGHT TO CREATE A MAP/APP FOR A STORE?
  • 4.2. THE RETAILER COULD LOSE CONTROL OF THE IN-STORE MOBILE EXPERIENCE
  • 4.3. RETAILERS: FALLING INTO THE SAME INTERNET TRAP AGAIN
  • 4.4. TAKE CONTROL OF THE DIGITIZATION OF YOUR STORE
  • 4.5. DO GOOGLE AND APPLE PRESENT A THREAT OR AN OPPORTUNITY?

Companies Mentioned

  • Amazon
  • American Airlines
  • Apple Inc
  • aps
  • AR Technologies
  • Broadcom Corporation
  • CVS
  • Facebook
  • Google
  • IndoorAtlas
  • ING Group
  • International Technologies
  • NEXT
  • NOW Inc.
  • Office Depot
  • Qualcomm Inc
  • QUALCOMM Incorporated
  • Signal360
  • SK corp
  • SK Telecom
  • SME
  • Spark Compass
  • Square
  • Starbucks
  • Tango
  • USA Technologies
  • Walmart
  • Yahoo Japan
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