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市場調查報告書

零售的室內地理定位、分析、廣告供應商

Retail Indoor Location, Analytics and Advertising Vendors

出版商 ABI Research 商品編碼 355972
出版日期 內容資訊 英文 94 Pages
商品交期: 最快1-2個工作天內
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零售的室內地理定位、分析、廣告供應商 Retail Indoor Location, Analytics and Advertising Vendors
出版日期: 2016年04月08日 內容資訊: 英文 94 Pages
簡介

本報告提供零售的室內地理定位技術市場相關調查分析,以廣告、分析、行動應用程式服務、開發商支援、網路管理等為對象之系統性資訊。

專題

  • 市場佔有率:零售的室內地理定位、分析、廣告技術
  • 供應商矩陣:零售的室內地理定位、分析、廣告技術

調查對象企業

  • Acuity Brands
  • Aisle411
  • Apple Inc
  • Aruba Networks
  • Blesh
  • Broadcom Corporation
  • Cisco Systems Inc
  • decawave
  • Estimote
  • Euclid
  • Facebook
  • Gimbal
  • Google
  • indoo.rs
  • IndoorAtlas
  • insiteo
  • Invensense
  • iPosi
  • Irisys
  • kontakt.io
  • Microsoft Corporation
  • NextNav LLC.
  • Nomi
  • Omnitrail
  • Philips
  • Point Inside
  • polestar
  • Qualcomm Inc
  • Quuppa
  • Ruckus Wireless
  • senionlab
  • Sensoro
  • Signal360
  • SK Telecom
  • Spark Compass
  • T-Ink
  • Tyco International Ltd.
  • Unacast
  • VMob
  • Walkbase
  • WeChat
  • Zebra Technologies Corp.
目錄
Product Code: CA-1218

This Competitive Assessment has traditionally focused primarily on the indoor location technology market in retail. As the market has expanded, it now includes parameters such as the ability to support advertising, analytics, mobile application services, developer support, network management, etc.

From a technology standpoint, there are a variety of proprietary indoor technologies under consideration in this year's assessment. The market can be easily split into two categories. The first is handset-based solutions that use readily-available RF signals, visible light, audio, magnetic field, and integrated features such as sensor fusion to locate a device indoors. This can be achieved at low cost but accuracy is subject to the particular RF environment of an indoor location as well as the availability of APIs to access RF information. The second is infrastructure-based solutions that use dedicated infrastructure positioned throughout an indoor environment to achieve consistently high accuracy, with a corresponding cost.

While beacons were very much a buzzword in 2015, behind the scenes there have been significant advancements in sensor fusion, magnetic field, 3D sensors, and next-generation Wi-Fi and beacon technologies. The result is a very fluid competitive environment with some very exciting start-ups, as well as major technology vendors like Facebook, WeChat, Apple, and Google looking to leverage their dominant mobile position.

As the market evolves, lessons have been learned from initial deployments and a clearer picture is emerging on how to build services on top of these technologies for different retail verticals. Revenue is increasingly driven from services such as analytics, in-app engagement, and longer-term proximity-based advertising. As a result, we are seeing a combination of established vendors, internet giants, and new start-ups focusing on advertising, analytics, and infrastructure management.

Table of Contents

Topics

  • Market Share: Indoor Location, Analytics and Advertising Technologies in Retail
  • Vendor Matrix: Indoor Location, Analytics and Advertising Technologies in Retail

Companies Covered

  • Acuity Brands
  • Aisle411
  • Apple Inc
  • Aruba Networks
  • Blesh
  • Broadcom Corporation
  • Cisco Systems Inc
  • decawave
  • Estimote
  • Euclid
  • Facebook
  • Gimbal
  • Google
  • indoo.rs
  • IndoorAtlas
  • insiteo
  • Invensense
  • iPosi
  • Irisys
  • kontakt.io
  • Microsoft Corporation
  • NextNav LLC.
  • Nomi
  • Omnitrail
  • Philips
  • Point Inside
  • polestar
  • Qualcomm Inc
  • Quuppa
  • Ruckus Wireless
  • senionlab
  • Sensoro
  • Signal360
  • SK Telecom
  • Spark Compass
  • T-Ink
  • Tyco International Ltd.
  • Unacast
  • VMob
  • Walkbase
  • WeChat
  • Zebra Technologies Corp.
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