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市場調查報告書

BLE信標廣告網路

BLE Beacon Advertising Networks

出版商 ABI Research 商品編碼 341843
出版日期 內容資訊 英文 21 Pages, 9 Charts
商品交期: 最快1-2個工作天內
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BLE信標廣告網路 BLE Beacon Advertising Networks
出版日期: 2015年10月13日 內容資訊: 英文 21 Pages, 9 Charts
簡介

本報告提供BLE信標的廣告網路的展望的相關調查、技術概要、廣告對市場的影響、競爭環境、音訊的重要性、LED/VLC的潛在性、收益規模的預測等彙整資料。

第1章 簡介

第2章 接近性廣告技術

  • BLE信標
  • Eddystone帶來的廣告市場變化
  • BLE信標的競爭環境
  • BLE信標廣告企業
  • 主要網際網路企業壟斷市場的可能性
  • 超音波:今後展望
  • 音訊:在手機層級的主要技術
  • BLE信標及音訊
  • 混合技術網路:韓國領導
  • 室內地理定位供應商對音訊的措施
  • LED/VLC:廣告部門的潛在性
  • LOS問題的解決
  • 競爭環境的急劇的變化
  • 目前LED/VLC的發展
  • 對混合化與廣告的LED利用

第3章 市場預測

  • 廣告:整體市場
  • 音訊廣告的收益
  • BLE信標廣告的收益
  • OOH廣告
  • 全方位流通管道廣告的展望
目錄
Product Code: AN-1980

Table of Contents

1. INTRODUCTION

2. PROXIMITY ADVERTISING TECHNOLOGIES

  • 2.1. BLE Beacons
  • 2.2. How Will Eddystone Change the Advertising Market?
  • 2.3. BLE Beacon Competitive Environment
  • 2.4. BLE Beacon Advertising Companies
  • 2.5. Major Internet Companies Can Dominate This Space
  • 2.6. Ultrasound: Big in 2016
  • 2.7. Audio Becoming a Key Technology at the Handset Level
  • 2.8. BLE Beacon and Audio Combined
  • 2.9. Hybrid Technology Networks: South Korea Leads the Way
  • 2.10. Indoor Location Vendors Waking Up to Audio
  • 2.11. : LED / VLC: What is the Advertising Potential?
  • 2.12. : Solving the Problem of Line-of-sight
  • 2.13. : Rapidly Changing Competitive Environment
  • 2.14. : Current LED / VLC Deployments
  • 2.15. : Hybridization and Using LED for Advertising

3. MARKET FORECASTS

  • 3.1. Total Mobile Advertising Market
  • 3.2. Audio Advertising Revenue
  • 3.3. BLE Beacon Advertising Revenue
  • 3.4. OOH Advertising
  • 3.5. Looking Toward Omnichannel Advertising
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