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市場調查報告書

IoT合作夥伴計劃:促進SI/VAR、流通管道合作夥伴的參與的最佳業務實踐

IoT Partner Programs: Best Practices for Driving SI / VAR and Channel Partner Engagement

出版商 ABI Research 商品編碼 339553
出版日期 內容資訊 英文 17 Pages
商品交期: 最快1-2個工作天內
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IoT合作夥伴計劃:促進SI/VAR、流通管道合作夥伴的參與的最佳業務實踐 IoT Partner Programs: Best Practices for Driving SI / VAR and Channel Partner Engagement
出版日期: 2015年09月10日 內容資訊: 英文 17 Pages
簡介

物聯網 (IoT) 進化持續發展之下,企業間的聯合日益肩負重要任務。軟體企業,為了提供終端用戶自家公司的解決方案,依賴系統廠商 (SI) 和附加價值經銷商 (VAR) 的合作夥伴計劃參加企業的努力。

本報告以Microsoft、Oracle、SAP、PTC/ThingWorx、Cisco、Salesforce.com、IBM的合作夥伴計劃為主題,提供為了引進IoT解決方案和促進成長的合作夥伴計劃的母公司可實行、引進、改善的最佳業務實踐相關的系統性資訊。

第1章 合作夥伴計劃和SI/VAR市場

  • 合作夥伴計劃的種類
  • IoT合作夥伴計劃生態系統的成長
  • 合作夥伴計劃母公司的最新IoT措施

第2章 合作夥伴計劃的最佳業務實踐

  • 專門進修和銷售支援
  • 認證計劃
  • 共同行銷/品牌管理
  • 網路活動
  • 收益佔有率拳擊場
  • 核心商務功能和IoT投資
  • 公開和互通性

第3章 合作夥伴計劃的母公司概要

  • Microsoft
  • Oracle
  • SAP
  • PCT/ThingWorx
  • Cisco
  • Salesforce.com
  • IBM
目錄
Product Code: AN-2100

As the Internet of Things (IoT) continues to evolve and develop, collaboration between companies will take on an increasingly important role. Software companies have historically relied on the efforts of partner program participants such as system integrators (SIs) and value-added resellers (VARs) to deliver their solutions to end users. These same partner programs are now being leveraged to help companies develop and implement end-to-end IoT solutions by connecting members of these ecosystems. ABI Research analyzed the partner programs at Microsoft, Oracle, SAP, PTC/ThingWorx, Cisco, Salesforce.com, and IBM and interviewed members of these partner programs to identify what best practices that partner program parent companies can implement, adopt, and improve in order to drive IoT solution adoption and growth.

Table of Contents

1. PARTNER PROGRAMS AND THE SI / VAR MARKET1.1. Partner Program Types

  • 1.2. The Growth of IoT Partner Program Ecosystems
  • 1.3. Partner Program Parent Recent IoT Initiatives

2. PARTNER PROGRAM BEST PRACTICES2.1. Specialized Training and Sales Support

  • 2.2. Certification Programs
  • 2.3. Co-marketing / Brand Management
  • 2.4. Networking Events
  • 2.5. Revenue Sharing
  • 2.6. Core Business Function and IoT Investment
  • 2.7. Openness and Interoperability

3. PARTNER PROGRAM PARENT EXPANDED DESCRIPTIONS3.1. Microsoft

  • 3.2. Oracle
  • 3.3. SAP
  • 3.4. PCT / ThingWorx
  • 3.5. Cisco
  • 3.6. Salesforce.com
  • 3.7. IBM
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