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市場調查報告書

零售室內定位:收益來源

Indoor Location in Retail: Where Is the Money?

出版商 ABI Research 商品編碼 329549
出版日期 內容資訊 英文 34 Pages, 9 Charts
商品交期: 最快1-2個工作天內
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零售室內定位:收益來源 Indoor Location in Retail: Where Is the Money?
出版日期: 2016年09月13日 內容資訊: 英文 34 Pages, 9 Charts
簡介

本報告涵蓋零售·公共場所環境的室內·接近型技術的配置,以現在·未來的商機,全技術的採用為焦點,提供您推動市場要素,收益來源,優點和缺點等相關的系統性資訊。

第1章 簡介

第2章 推動市場要素

  • 廣告網路
  • 主要網際網路企業
  • 技術的混合化
  • URI信標的到達
  • 亞洲主導
  • 出乎預料的產業
  • 自助服務,自動販賣機,次日投遞
  • OOH廣告
  • 隱私:店內 vs. 終端
  • 商機

第3章 零售各產業分析

  • 服飾
  • DIY/大規模批發店
  • 食品·雜貨
  • 餐廳/餐廳
  • 小規模零售店
  • 金融服務
  • 汽車/車輛經銷商
  • 機場
  • 購物中心金銀絲緞

第4章 市場預測

  • 語音
  • BLE
  • Wi-Fi
  • 小型基地台

圖表

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目錄
Product Code: AN-2090

This report focuses on the adoption of indoor location technologies across 11 major retail and public venue verticals. Chapter 1 outlines the major trends, drivers, and inhibitors in the market in 2016. Chapter 2 outlines the major revenue models that exist today and form the basis of ABI Research's revenue forecasts. Chapter 3 considers each retail vertical individually, looking at major advantages and disadvantages for indoor location, key store demographics, and current installations worldwide. Chapter 4 looks at the forecasts for each major indoor location technology split by retail vertical and by revenue stream. It also looks at the companies to watch in 2015 and 2016 for each technology, completing a thorough review of the industry, opportunities, and competitive environment.

Table of Contents

1. KEY TRENDS IN 2016

  • 1.1. REPORT SCOPE AND INTRODUCTION
  • 1.2. IS THERE VALUE FOR RETAILERS IN BEACON-BASED IN-STORE ENGAGEMENT?
  • 1.3. DELAYS IN BLE BEACONS CREATING OPPORTUNITY FOR HANDSET-BASED TECHNOLOGIES
  • 1.4. WI-FI IS A MAJOR IN-STORE ANALYTICS TECHNOLOGY WITH STRONG O2O POTENTIAL
  • 1.5. REVENUE GROWTH IS NOT MATCHING INSTALLATION GROWTH
  • 1.6. ANALYTICS BECOMING COMMODITIZED
  • 1.7. HAS FACEBOOK DROPPED BLE BEACONS AGAIN?
  • 1.8. IS THIS THE ERA OF GOOGLE NEARBY?
  • 1.9. ARE SOCIAL BLE BEACON NETWORKS EMERGING?
  • 1.10. ATTRIBUTION IS THE NUMBER ONE BUZZ WORD IN 2016
  • 1.11. THE ASIAN INVASION

2. MAJOR REVENUE SOURCES IN RETAIL

  • 2.1. INFRASTRUCTURE AND MAINTENANCE
  • 2.2. IN-STORE ANALYTICS SERVICES
  • 2.3. IN-APPLICATION ADVERTISING
  • 2.4. LOCAL SEARCH

3. RETAIL VERTICAL ANALYSIS

  • 3.1. CLOTHING
  • 3.2. DIY/WAREHOUSE
  • 3.3. FOOD AND GROCERY
  • 3.4. DINING/RESTAURANTS
  • 3.5. SMALL RETAIL STORES
  • 3.6. FINANCIAL SERVICES
  • 3.7. AUTO/CAR DEALERSHIPS
  • 3.8. AIRPORTS
  • 3.9. SHOPPING CENTER MALLS

4. MARKET FOREACASTS

  • 4.1. AUDIO INDOOR LOCATION
  • 4.2. BLE INDOOR LOCATION
  • 4.3. WI-FI INDOOR LOCATION
  • 4.4. TOTAL MARKET FORECASTS

5. RELATED RESEARCH

Companies Mentioned

  • Ability Inc.
  • Accenture Ltd
  • Aisle411
  • Amazon
  • American Airlines
  • Apple Inc
  • AR Technologies
  • Aruba Networks
  • ATA Inc.
  • Barclays
  • Blesh
  • Bluvision
  • Brickstream
  • BT Group
  • CA Inc.
  • Carrefour Group
  • Cold Stone Creamery
  • CPA
  • CS
  • CVS
  • Danske Bank
  • eBay Inc.
  • Estimote
  • Euclid
  • Facebook
  • Go
  • Google
  • Groupon
  • Home Depot Inc
  • Hyundai
  • Impinj
  • ING Group
  • International Technologies
  • MasterCard Incorporated
  • Meraki
  • Microsoft Corporation
  • NEXT
  • Philips
  • Pizza Hut
  • Point Inside
  • PT
  • Purple
  • Qualcomm Inc
  • Radius Networks
  • RetailNext
  • Samsung
  • Scala Inc
  • Sensoro
  • Shazam
  • Signal360
  • SK corp
  • SK Telecom
  • SME
  • Spark Compass
  • Square
  • Starbucks
  • Subway
  • Tango
  • Target Corporation
  • The Point Group
  • Uber
  • Unacast
  • United Technologies Corporation
  • USA Technologies
  • Walkbase
  • Walmart
  • WeChat
  • Wifarer
  • Yellow Pages Group
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