無線通訊市場中的贏家：預付與組合方案 是由出版商ATLANTIC -ACM在2006年01月所出版的。
這份英文市場調查報告書包含250+ PAGES 價格從美金2495起跳。
Abstract
ATLANTIC-ACM has covered the prepaid telecommunications industry since its
emergence in the early 1990s. Now, as the postpaid wireless space reaches
maturity in terms of revenue growth, the prepaid wireless space and is taking
center stage.
This 250+ page ATLANTIC-ACM study provides a detailed, thorough look at the
market, the opportunity and the players. Market sizing and forecasts,
technology and market trends, case studies, niche segment detail, technology
adoption trends and forecasts, and much more is provided in this must-have
study for wireless players, MVNOs, prepaid firms, investors, would-be market
entrants and experts in need of a comprehensive view of the prepaid wireless
sector.
Table of Contents
I. Prepaid Wireless Industry Overview and History
- U.S Wireless History and Industry Overview
- Prepaid Wireless History and Industry Overview
- Drivers of Prepaid Wireless
- Barriers, Obstacles and Treats to the Industry
II. Key Segments
- Income: Credit-challenged and Unbanked
- Age: The Youth Segment
- Ethnicity: The Hispanic Segment
- Business Type
- Location: Area of Service
II. Prepaid Recharge and Replenishment
- Types of Prepaid Wireless Replenishment
- Future Growth Potential of Selected Recharge Methods
IV. MVNO Trends
- Types of MVNOs
- Advantages and Disadvantages for FBC
- Advantages and Disadvantages for MVNOs
- New Challenges
- MVNETtrends
V. Future Growth and Outlook
- Next Generation Phones and Data Services
- New Providers
- Younger Target Consumers
VI. Prepaid Wireless Providers
- Facility-Based Wireless Carriers
- Mobile Virtual Network Operators
- Comparison of Providers
VII. Conclusions
Appendix A: Demographic Data
Appendix B: Prepaid Industry Forecast
Appendix C: MVNOs vs. FBC Market Forecast
Appendix D: Glossary of Terms
