預付式無線市場展望:2011-2015年

預付式無線市場展望:2011-2015年 是由出版商ATLANTIC -ACM在2011年04月所出版的。 這份英文市場調查報告書價格從美金3450起跳。

簡介

本報告提供預付式無線市場現況與預測相關調查分析，彙整預付式無線市場的發展與背景、近年來顯著的趨勢、推動成長要素與阻礙要素、打入市場的策略之驗証、各種類型的收費計劃、用戶數與收益及ARPU預測（∼2015年）、主要企業市場佔有率等資料，為您概述為以下內容。

第1章 概要

第2章 摘要整理

第3章 預付卡市場現狀

• 過程·背景·目標市場
• 預付式無線的近年趨勢
  • 預付式無線的收益/用戶
  • 智慧型手機的普及率
  • 資料流量
  • 民族的影響

第4章 推動成長要素·阻礙要素

• 推動成長要素
  • 意願高的消費者
  • 無限制綁約計劃
  • 資料需求
  • 高階終端
  • 客戶滿足
• 阻礙成長要素
  • 獲得客戶的成本
  • 價格競爭
  • 忠誠度低

第5章 市場活性化的主要策略

• 客戶滿足
  • 無線的解約率和ARPU
  • 客戶的不滿
• 解約率的削減
  • 預付卡的解約率
  • 解約率的控制

第6章 寬頻·行動寬頻

• 4G/3G:行動寬頻網路
  • WiMax & LTE(前瞻長程演進):概要
  • 4G/3G寬頻計劃
• 平板電腦·小筆電
  • 平板電腦市場:概要
  • 產品
  • 平板電腦市場預測
• Wi-Fi
  • Wi-Fi:概要
  • Wi-Fi熱點供應商

第7章 預付式無線計劃

• 概要
  • 混合型·PAYGO(Pay-As-You-Go)商品
• 相關案例研究
  • Verizon
  • AT&T
  • T-Mobile
  • Sprint
  • Boost
  • Virgin
  • Cricket
  • US Cellular
  • TracFone
• 摘要:市場佔有率·收益與預測
  • 市場佔有率
  • 預付式無線收益
  • 預付式無線服務:彙整

第8章 總論

圖表

目錄

Abstract

Perspectives on Prepaid Wireless 2011-2015 is a comprehensive study of the prepaid wireless market, providing revenue and market share analyses, case studies, key market trends and coverage of emerging technologies. The 100+ page report also provides insight into prepaid market segmentation via data and analysis of demographic groups cut by ethnicity, income and age.

WHO NEEDS THIS REPORT:

• Prepaid providers
• Prepaid printers and manufacturers
• Wholesale providers
• Long distance companies
• Service providers considering market entry
• Current competitors
• Financial analysts
• Investors
• Consultants

WHY YOU NEED THIS DATA:

• Understand the prepaid industry
• Assess opportunities to enter the prepaid arena
• Find out what the latest trends are in the prepaid industry
• Identify effective marketing and sales channels
• Justify business development plans
• Further penetrate the prepaid market
• Stimulate demand

WHAT YOU GET:

• History and Development
• Market Size and Growth Rates
• Market Segment Analysis
• Key Trends and Opportunities
• Target Markets and Distribution
• Features and Channels
• Threats and Survival Strategies
• Future Growth and Projections

Table of Contents

I.ATLANTIC-ACM Overview

II.Executive Summary

III.State of the Prepaid Market

• A.History, Background, and Target Market
  • 1.History timeline
  • 2.Prepaid segment
• B.Recent Trends in Prepaid Wireless
  • 1.Prepaid wireless revenue / subscriber
  • 2.Smartphone penetration
  • 3.Data Traffic
  • 4.Ethnicity impact

IV.Drivers and Constraints

• A.Drivers
  • 1.Conscious customers
  • 2.Unlimited bundle plans
  • 3.Data demand
  • 4.High-end handset
  • 5.Customer satisfaction
• B.Constraints
  • 1.Cost of customer acquisition
  • 2.Price Competition
  • 3.Low loyalty

V.Key Strategies to Leverage the Market

• A.Satisfied Customers
  • 1.Wireless churn and ARPU
  • 2.Customer complaints
• B.Reduce Churn Rate
  • 1.Prepaid churn rate
  • 2.Control churn rate

VI.Broadband and Mobile Broadband

• A.4G/3G: Mobile Broadband Offering Network
  • 1.WiMax & LTE overview
  • 2.4G/3G broadband plans
• B.Tablets and Netbooks
  • 1.Tablet market overview
  • 2.Products
  • 3.Tablet market forecast
• C.Wi-Fi
  • 1.Wi-Fi overview
  • 2.Wi-Fi hotspots providers

VII.Prepaid Wireless Plans

• A.Overview
  • 1.Hybrid and Pay-As-You-Go products
• B.Case Studi
  • 1.Verizon
  • 2.AT&T
  • 3.T-Mobile
  • 4.Sprint
  • 5.Boost
  • 6.Virgin
  • 7.Cricket
  • 8.US Cellular
  • 9.TracFone
• C.Summary: Market Share, Revenue,and Forecast
  • 1.Market share
  • 2.Prepaid wireless revenue
  • 3.Prepaid wireless offering sum-up

VIII.Conclusion113Appendix

Table of FiguresPerspectives

• 1. Prepaid Wireless Revenue: 2008 - 2015
• 2. Prepaid Wireless Subscribers: 2008 - 2015
• 3. Pre and Postpaid U.S. Wireless Industry Subscriber Growth : 4Q06 - 4Q10
• 4. Percentage of People Living in Pre or Postpaid Wireless Only Households by Age: 2006 - 2010
• 5. Pre and Postpaid U.S. Smartphone vs. Non-smartphone Penetration by Age: July 2010
• 6. Pre and Postpaid Global Mobile Data Traffic by Application: 2010 - 2015
• 7. Pre and Postpaid Share of Mobile Data Traffic by Device: 2010 - 2015
• 8. Average Data Used Per Pre and Postpaid Mobile Line: 2009 - 2010
• 9. Quantity of Data Used Per Device: Pre and Postpaid
• 10. Platform Used for Pre and Postpaid Online Access: 2009
• 11. Applications Used in the Last 30 Days for Pre and Postpaid Device: October 2010
• 12. Pre and Postpaid Mobile Data Activities by Age: 2010
• 13. Total U.S. Population by Race: 2009
• 14. Pre and Postpaid Cell Phone Penetration by Ethnicity: 2010
• 15.Pre and Postpaid Data Applications Usage by Ethnicity: 2010
• 16. Age Distribution of the Unbanked: 2008
• 17. Education Level of Unbanked: 2008
• 18. Income Levels of the Unbanked: 2008
• 19. Percentage of U.S-Born who are Unbanked: 2008
• 20. Percentage of Immigrants who are Unbanked: 2008
• 21. Total U.S. Real GDP and Unemployment Rate per Year: 2007 - 2010
• 22. Prepaid Unlimited Plan Pricing: 4Q08 - 3Q10
• 23. Prepaid Subscriber Growth: 1Q08 - 3Q10
• 24. Select National Prepaid Wireless Subscriber Growth: 1Q09 - 3Q10
• 25. Total Pre and Postpaid Wireless Data ARPU and Percentage of Total Wireless Revenue ARPU: AT&T and Verizon
• 26.AT&T and Verizon Pre and Postpaid Subscribers Growth: 1Q09 - 3Q10
• 27. Share of U.S. Pre and Postpaid Smartphone Subscribers: 3Q10
• 28. Registered Users on Skype: 4Q07 - 2Q10
• 29.Connected Users on Skype: 4Q07 - 2Q10
• 30.Postpaid iPhone Activation Growth: 1Q08 - 3Q10
• 31.Pre and Postpaid Smartphone Owners Who Currently Have a RIM or Apple: 1Q08 - 1Q10
• 32.Pre and Postpaid Cellular Service Provider Satisfaction Rating by Company: 1Q09 Vs. 1Q10
• 33.Verizon Vs. AT&T Prepaid Wireless Revenue: 2008 - 2015
• 34.Pre and Postpaid Customer Satisfaction: 1Q10
• 35.Pre and Postpaid ARPU by Company: 4Q10
• 36.Pre and Postpaid Wireless Churn: Verizon Vs. AT&T
• 37.Pre and Postpaid Wireless Unsatisfied Customers: 1Q09 - 1Q10
• 38.Pre and Postpaid Subscribers' Complaints by Type: 2010
• 39.Prepaid Providers Churn Rate: 1Q09 - 3Q10
• 40.Broadband Adoption Trend by Household Income: 2009 - 2010
• 41.Broadband Adoption by Age: 2005 - 2010
• 42.Customer Planning to Purchase a Tablet in the Future: 4Q10
• 43.Pre and Postpaid AT&T Connected Devices: 1Q09 - 3Q10
• 44.Consumer Forecasting to Buy Netbooks: 1Q09 - 4Q10
• 45.Tablets Sales Forecast: 2010 - 2014
• 46.Prepaid Market Share by Revenue: 2010
• 47.Prepaid Market Share by Revenue: 2015
• 48.Prepaid Market Share by Subscribers: 2010
• 49.Prepaid Market Share by Subscribers: 2015
• 50.U.S. Prepaid Wireless Revenue by Company: 2008 - 2015
• 51.U.S. Prepaid Wireless Revenue by Type of Company: 2008 - 2015
• 52.Prepaid Wireless ARPU: 2008 - 2015
• 53.Prepaid Wireless Revenue: 2008 - 2015
• 54.Prepaid Wireless Subscribers : 2008 - 2015
• 55.Prepaid Wireless Revenue Share by Company: 2010 - 2015

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