議程

A chance to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

• The importance of evolving from carriers to service providers
• Software driven communications service development and delivery
• Voice killer application: Rapid service evolution

• Does the industry agree on a definition of SDP?
• Perspectives on the next steps for the development and consolidation of service delivery platforms
• Are service delivery platforms the new key asset of the service provider?

• Reducing time to market and cutting the cost and complexities of existing silo service structures
• Differentiating new data services and delivering them in a more efficient way
• Enabling service providers to create, control and execute rich-media and evolutionary services
• Looking at the SDP as a tool to improve the user experience

• Bringing bandwidth up and bringing cost down
• Lowering costs, shortening time to revenue and adding flexibility
• What are the key challenges for the operators and how can SDP help?
• Redesigning the digital ecosystem and defining platforms as the new connectivity infrastructure of the future

• IT players VS established telecom providers: What are the driving forces behind SDP deployment?
• Assessing the impact of new players in the 2.0 communication landscape: Are they disrupting the business models of traditional service providers?
• What kind of resources will operators, telecom manufacturers and IT manufacturers be able to leverage for their own business in the new communication ecosystem?

• Best practices in service delivery - challenges and opportunities for service providers
• Getting to grips with people and process issues
• What other solutions and technologies are complementary to SDP/SDF?

• SDP to provide a portfolio of new consumer multimedia applications, in a quick and cost-efficient way
• Enabling shorter time-to-market for consumer services
• Preparing the SDP for the evolution to an IP network
• Reviewing the operator’s SDP deployment strategy

• The role of Parlay and Parlay-X/Telecom web services
• Is there enough clarity on standards in the SDP space?
• To what extent can you bypass some of the legacy and go straight to SDP?
• How can we guarantee scalability of the whole business when introducing new services?

• Relationship between SDP and next generation networks (NGNs), Internet and IMS
• Reviewing IT methodologies at the service level to enable future proof development of IMS services and viable business models
• Enabling services to be available on legacy networks
• The benefits of an SDP approach integrated with OSS/BSS
• Recommendations for service providers to capitalize on the opportunities brought by the Internet and IMS
• Service capability servers: Their role in the IMS/SDP architecture

• The role of TMF’s Service Delivery Framework in managing IP based services, regardless of the software or network technologies
• The relationship between SDP, IMS and OSS/BSS explained through TMF’s SDF Reference Model
• A practical example of using Service Delivery Frameworks to create and manage software services supply chains

• How can we address network diversity in SDP deployment?
• Responding to the standardization challenges: How can we guarantee network independent standardization?
• Is it achievable to make clarityin the standards space and bringing standards to one single body?

• Commercial drivers for a SOA-enabled world
• Integrating a range of applications from various developers and ensuring interoperability and flexibility
• Enabling operators to create control and execute new and rich user-to-user and multi-user media services
• Reducing the cost and complexity of existing silo service implementation
• Enabling service orchestration, policy enforcement and composition

• Enterprise Architecture: Taking a business view on what core processes need to be enabled
• What operating models do we need to engage in the context of standardization and integration?
• Shall we take a product-centric or a customer-centric approach in enterprise architecture? Are you relegated to the "utility model" most telcos are confined to?
• Are we prepared to look at how SDP will enable Enterprise Architecture?
• How can SDP meet these challenges of Business Architecture?

• Addressing the requirements to integrate network and IT technologies
• The role of the SDP in driving service creation and delivery
• Analysis of TMF, OMG, Parlay, OASIS, and other SOA standards in IMS service definition and launch
• Partnerships between the telco and software communities: What are the implications at the service layer level?

• SDPs securely expose a variety of service enablers to different developer communities: Why SDP service governance and management will become a critical function?
• Web 2.0 service development and delivery: New demands for Identity Management
• Why governance and management of SDP service enablers need to leverage existing SOA functions and features to ensure alignment with enterprise SOA initiatives

• The importance of a service oriented approach to IMS: Web services, SOA and the functionalities of IMS
• Coupling SOA and IMS functionalities for a successful service delivery strategy
• Managing and interacting with mash up applications based on web services: What happens with an IMS based network?

• Do Web 2.0 and SOA play together? What are our ideas of Web 2.0-SOA cooperation?
• What are the best ways to leverage SOA investment in a Web 2.0 world? How does one build and deploy Web

• What do Web 2.0 technologies such as rich Internet applications mean to SOA?
• How about security and governance in a Web 2.0 and SOA world?

A chance to get to know your peers before the start of the conference and set a relaxed and informal atmosphere

• Responding to the customer needs at different levels: Multi-channel purchase and ordering, activation and provisioning, service request and resolution
• Examples of real-world SOA implementations for triple/quadruple play operators
• Examples of best-practices for customer experience management across multiple channels
• New ideas and guidelines for churn reduction
• The role of real-time analytics to drive higher ARPU

• What is a service delivery environment (SDE) VS an SDP?
• How SDE can facilitate blended lifestyle services enabling social networking, collaboration, and advertising
• Leveraging operations, IT and applications for effective transformation
• Building a comprehensive SDE approach to maximize value and lower operational costs

• Presenting Moriana's SDP 2.0 survey results from over 30 operator organisations
• What can network operators learn from Web 2.0?
• What ideas and applications of Web 2.0 will have most impact on the future of SDP?
• Do operators see Web 2.0 ideas as a threat to their organisation?
• What assets can network operators use to effectively compete with Web 2.0 players?
• How can SDP 2.0 help operators to embrace Web 2.0 and create new revenue streams?

• Web 2.0: How much of the opportunity can service providers grab?
• How does their drive to mitigate development and delivery risks, as well as integrate and speed new services to market, fit with the drive to maximize limited resources?
• What type of services will be given to 3rd parties?
• What can you do with more complex services like location based services?
• How do you ensure scalability of the whole business model?

• New media & new behaviours: Are they disruptive?
• Exposing telco web services: Underlining benefits and risks
• Adopting Web 2.0 technologies for a telecom-Internet mash-up environment
• The role of IMS in service convergence embedding Web 2.0: Managing devices & presence to enhance usability
• Understanding the challenges and roadblocks ahead

• Role and challenges of open source products in the Telefonica service delivery framework
• Providing open APIs for innovative service creation
• The importance and the impact of open source on the SDP
• Guaranteeing interoperability between different SDPs

• Reviewing the converging landscape of telco and IT
• Presenting SKT GSL (Global Solutions Lab) experience in building an SDP horizontal layer for SK Telecom, partners, and third party developers
• Creating and deploying common service objects for convergent (mobile + Internet) data services

• Assessing the growth of open network APIs
• Requirements for an open SDP architecture design
• Clarifying the buzzwords "SCIM" and "Service Broker"
• Towards a standardized Service Broker - OMA PEEM
• Implementation experiences from FOKUS
• Presenting FOKUS Open SOA Telco Playground

• How much the operators want to expose and what are the operational issues in the process?
• Federated identity management: Have service providers the ability to protect identity of customers?
• How much of the customers' information should be made available externally?
• How much are operators legally permitted to expose?
• Getting the service level agreement (SLA) balance right
• Introducing open APIs in the SDP value chain: How can we make API’s successfully available?

• How do we support the developers’ community and what have service providers to offer to the application developers community?
• What are the collaboration technologies for web services?
• How much does an enhanced SDP environment rely on the involvement and consolidation of a 3rd party universe of application developers?
• What are our ideas and possible approaches for partnerships, applications and building blocks?

• What are the ready-to-go applications and services that can generate immediate ROI?
• Discussing ways to bundle existing services with new and innovative ones
• Developing a consumer-centric strategy to create new services and add value to the existing ones
• How can we make sure that the user experience is the best possible?

• Designing an SDP for hybrid networks
• Facilitating BSS/OSS integration
• Developing a powerful portfolio of services
• Reviewing successful experiences

• Understanding why new entrants face extreme pressures, particularly in saturated or mature markets
• How can a new entrant devise a strategy to overcome these obstacles and develop a winning value proposition?
• What do customers expect from a new entrant?
• How can an operator meet and exceed these expectations to establish significant market share?
• Is being competitive sufficient, or does the operator need to consistently exceed internal and external expectations?
• How does the new entrant position itself for capitalising on future scenarios and developments?

• Positioning the operator in the future value chain
• New TDC Open Mobile Portal: The importance of working with 3rd parties and open portal concepts
• What is the role of an SDP in developing new product & service strategies?
• What is the potential of Mobile Advertising, Marketing & Search for the mobile operator?

• What are the synergies in NGIN deployment?
• Discussing the operational experience with NGIN
• Hosting-scenarios on jNetX Platform
• Benefits and challenges for a successful NGIN implementation

• Discussing possible models of building and distributing an innovative content portfolio (music, games and news)
• Maximising content services: exploring the distributor-operator-content provider relationship
• Ensuring the best possible user experience
• Transforming the SDP into a tool for gaining competitive advantage

• What are the challenges faced by operators in building an ecosystem?
• How can operators take advantage of IMS/SDP to build an application ecosystem?
• Key factors and enablers for a successful IMS/SDP implementation
• Reviewing TELUS' experience so far and major challenges ahead

• Assessing SDP capabilities to respond to the key business considerations: Cost saving and reducing time to market
• Cost-saving VS revenue growth: Assessing tier one operators’ drivers for SDP deployment
• Improving the profitability of niche services
• Extending the life of existing services

• How to justify the SDP business case early in the deployment lifecycle
• How to divide and conquer the end-to-end SDP deployment challenges
• How to exploit SOA design principles and BPM to achieve speed and flexibility in deployment
• What all needs to be in place before third-party involvement
• Case studies: Operator SDP deployments

• Methods for enabling a compelling user experience with federated control, a service factory, common service enablers, and service operations over any access technology
• Building a comprehensive user data management and applications approach to maximize value of SDP that generate profits faster
• Real life experiences from service providers

• Answering to the lack of standards in the OSS/BSS space
• Performance requirements and architectures for scalable service delivery
• Standards that support in-house and third-party service development
• Using SOA and Web services to adapt SDPs to existing OSS/BSS

• Operator’s expectation from SDP and how to justify investment for SDP
• What is the value of SDP on conventional non-IMS network
• Service migration from silo-style service platform to SDP
• What is the new value of SDP on IMS for operators and third parties

• Service Delivery Environment: Enabling an ecosystem of 3rd parties, which can consume as well as provide services
• The need to support diverse business monetization models and different needs of customers (Resellers, Application Service Providers, Web 2.0 developers)
• How can Partner Revenue Management features integrate with the Service Delivery Platform to provide flexibility of enabling multiple monetization models?
• How can revenue management provide self-service options to partners, provide effective control to the operator, and timely monetization to the 3rd parties

New Players Perspective on SDP Deployment

• What service delivery and what SDP for triple play and quadruple play service providers?
• SDP and IPTV service delivery: Flexible VS monolithic approach
• What are the options for service providers? please visit here for updates

• What is xVNE and why it can help operators and virtual operators?
• How to integrate xVNE and SDP?
• Optimizing operators’ service offering flexibility and profitability
• Lesson learnt from the latest development in the xVNE space from the USA: Real world experiences from a VNO’s perspective

• How do we bridge the gap between today’s legacy networks and NextGen architecture?
• Is the transition of today’s service production environment to a new service architecture possible?
• What to do with existing revenue generating services?
• Will the IMS/TISPAN approach solve all problems?