研討會前精進課程：9月10日（三）
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12.30 | Registration
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13.00 | NFC World Tour by Dave Birch
- What is happening around the world and how is the NFC ecosystem developing?
- Detailed case studies (including London Fashion Week)
- What lessons can we learn from the early pilots, trials and deployments?
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14.00 | Technology in practice by Stuart Fiske
- Exploring technology investment options and issues on standards and interoperability
- Implementation with Point-of-Sale and 3rd party personalisation
- Developing NFC enabled terminals and points of connection
- The NFC-enabled handset and how this will impact technology adoption
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15.00 | Networking refreshments
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15.30 | Commercial drivers by Dave Birch
- Value creation and key applications: where are the new business opportunities?
- Determining the ideal business models for implementation of NFC
- Consumer education to drive acceptance and awareness of NFC
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16.30 | Rolling-out by Stuart Fiske
- Security and privacy issues and how to deal with them
- Practical lessons in "card" issuing
- Best of class methodologies for management of roll-out: good and bad implementation examples
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18.00 | End of masterclass
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研討會第1日：9月11日（四）
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08.15 | Registration
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08.45 | Chairperson's opening remarks
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| | Mr Shubhrendu Khoche, Sales Director,
Venyon, Singapore
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09.00 | Globalising NFC - The essentials
- Role of the NFC forum and work in progress
- Status of the ecosystem to support NFC
- NFC in the field today
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| | Mr Koichi Tagawa, Vice-Chairman,
NFC Forum
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09.30 | Moving beyond pilots: Commercialising NFC payments
- Lessons to date: how have early pilots influenced the path to commercialization?
- More than payment: how do value-added features improve the business case for mobile contactless payment?
- Building a viable long-term NFC business: standardised market approach or market-by market business models?
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| | Mr Gordon Cooper, Regional Head of Mobile Payment,
Visa, Singapore
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10.00 | Towards a common global goal for NFC adoption
- Pay-Buy-Mobile/NFC technical architecture
- Progress with the NFC standards
- Roadmap for rollout of more pilots
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| | Dr Nav Bains, Projects Director,
GSM Association, United Kingdom
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10.30 | Morning refreshments
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11.00 | Virtualising ticketing solutions in Mass Transit Systems with NFC
- Optimising ticket distribution and minimising operational costs
- Ensuring backward compatibility with existing contactless infrastructure with MIFARE4Mobile
- Exploiting the phone capabilities to change customer experience
- Enabling additional value-added services
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| | Mr Dominique Brule, Director of Marketing - BCT Services,
NXP Semiconductors, Singapore
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11.30 | Wide usage of FeliCa smartcard and FeliCa/NFC mobile payment and its future
- Relationship between FeliCa and NFC
- Expansion of multi application on FeliCa smartcard and mobile phone
- Future of consumer electronics with NFC technology
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| | Mr Louis Soong, Business Development Manager - FeliCa SmartCard Business,
Sony Electronics Asia Pacific Pte Ltd, Singapore
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12.00 | Mpayment: How much is enough?
- Certification: what makes it mandatory
- Is there a real need for a wallet in the phone
- Over The Air vs Over The Wave. Let's be pragmatic
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| | Mr Philippe Martineau, Executive Vice President - NFC Business Line,
INSIDE Contactless, France
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12.30 | Plenary roundtable:
NFC: Transforming the mobile handset to enhance consumer experience
- Understanding consumer needs and determining the real business motivators for all stakeholders
- What are the barriers to achieving critical mass adoption of NFC services?
- The importance for manufacturers to standardise NFC whilst ensuring security and flexibility
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| | Dr Nav Bains, Projects Director,
GSM Association, United Kingdom <Ms Min-Jeong Kim, Director and Head of Terminal Application Development Team,
KTF Mr Koichi Tagawa, Vice-Chairman,
NFC Forum Ms Pamela Zuercher, Head, Global Product Innovation,
Visa, Singapore Moderator:
Mr David Birch , Director,
Consult Hyperion, United Kingdom
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13.00 | Networking luncheon
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| NFC & THE CARRIER (I) |
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14.30 | SK Telecom: Innovating mobile-based services with contactless technology
- Reviewing the motivational drivers for NFC implementation
- Evaluating consumer preferences and presenting the right offering: contactless payment, ticketing, access control, active posters, loyalty, etc.
- Elaborating on dual interface card technology
- Determining the required conditions to drive mass adoption of NFC: what challenges lies ahead?
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| | Mr Sungcheol Hong, Executive Vice President - Internet Business Division,
SK Telecom
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15.00 | NFC pilot trials in taiwan - responding to the potential ahead
- Taking the mobile beyond traditional voice and data services
- Showcasing the mobile handset as a value added payment device, bringing NFC one step closer to commercial availability
- Lessons learnt from pilot trials carried out in Taiwan
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| | Mr Hsueh-Hai Hu, Deputy Managing Director, Department of Value-added Services, Mobile Business Group,
Chunghwa Telecom, Taiwan
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15.30 | Defining the shaping the m-payments environment with the use of contactless technology
- Revolutionising the consumers' lifestyle by introducing payment capabilities into the mobile device - benefitting through secure and convenient payments
- Exploiting NFC and contactless technology to benefit the mobile customer: what education insights are required
- Lessons learnt from leading the "Pay Buy Mobile" project initiative and trial in South Korea
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| | Ms Min-Jeong Kim, Director and Head of Terminal Application Development Team,
KTF
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16.00 | Afternoon refreshments
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16.30 | Creating an exciting mobile lifestyle for the consumer through contactless payment services
- Setting the stage for the growing popularity of mobile contactless and service provisioning applications
- Exploring ways to integrate the NFC chip with other forms of personalised applications: loyalty, membership cards, etc.
- Feedback from Beep 'N Go NFC pilot trials
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| | Ms Nora Chen, Manager,
Fareastone Telecommunications Co., Ltd., Taiwan
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17.00 | Leveraging on NFC to increase consumer appeal to current m-commerce applications
- Exploring the benefits NFC brings to m-commerce arena: increased functionality, ease of use, extension of usage and customer base of m-commerce
- Will NFC benefits justify the required investment needed to implement the technology?
- Which elements of NFC have been effective at driving this success and which elements of the service require more attention?
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| | Mr Marko Jagodic, Advisor to Chief R&D Office,
Mobitel d.d., Slovenia
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17.30 | Panel discussion:
Opening up new revenue streams for operators with NFC deployment
- How are the regional Asian markets looking in terms of a NFC future?
- Carriers' confidence with NFC integration into mobile handsets: the impect of availability on growth of NFC adoption
- Examining the need to balance the level of security, interoperatibility, convenience and risk exposure
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| | Mr Hsueh-Hai Hu, Deputy Managing Director, Department of Value-added Services, Mobile Business Group,
Chunghwa Telecom, Taiwan Ms Nora Chen, Manager,
Fareastone Telecommunications Co., Ltd., Taiwan Mr Marko Jagodic, Advisor to Chief R&D Office,
Mobitel d.d., Slovenia Mr Chai Chung Phua, Deputy Director, Consumer Products - Mobile,
SingTel Mobile, Singapore Mr Sungcheol Hong, Executive Vice President - Internet Business Division,
SK Telecom Moderator:
Mr Thian Yee Chua, CEO,
CASSIS International Pte Ltd, Singapore
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18.00 | End of conference day one followed by evening cocktail reception
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研討會第2日：9月12日（五）
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08.15 | Registration
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08.45 | Chairperson's opening remarks
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| | Mr David Birch , Director,
Consult Hyperion, United Kingdom
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| DEFINING THE NFC ECO-SYSTEM |
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09.00 | Keynote operator presentation:
Realising the vision of a truly mobile society through NFC technology
- Elaborating on the motivating factors for Australia's first NFC contactless payment pilot
- Addressing key implementation and technological hurdles: benefits with stroing NFC applications in the SIM card?
- Lessons learnt and feedback from pilot trial participants
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09.30 | Enhancing the mobile lifestyle through secured, seamless and personalised services for the connected consumer
- Going beyond payments: how can mobile marketing, multimedia and other value-added services help drive the NFC business case
- Exploring the benefits of wireless provisioning with NFC
- Understanding the customer dimension and how operators can address this to create a win-win model
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| | Ms Claire Featherstone, M-Commerce Manager, Product & Infotainment Business,
Maxis Communications Berhad, Malaysia
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10.00 | Starting NFC with NFC value added services and cooperation with retailers
- Why are NFC value added services important for NFC start at mobile operator?
- Information on NFC start at Tusmobil in Slovenia
- How can retailers help the mobile operator with NFC start?
- Information on NFC loyalty pilot in Slovenia
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| | Mr Adam Flis, Director,
Adamsoft d.o.o., Slovenia
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10.30 | Market leaders roundtable:
How does NFC feature in stakeholders plans for the future?
- Reviewing NFC trends in various Asian regions
- Examining the evolving business drivers in the marketplace: what are the relevant services?
- Partnership models to best satisfy all stakeholders
- Focusing on the technology and regulatory roadmap for NFC services
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| | Mr Satish Menon, Asia Pacific Venture Leader, Growth Ventures and Innovation,
Citibank, Singapore Dr Geok Leng Tan, Chief Technology Officer,
Infocomm Development Authority of Singapore, Singapore Ms Claire Featherstone, M-Commerce Manager, Product & Infotainment Business,
Maxis Communications Berhad, Malaysia Moderator:
Mr Gordon Cooper, Regional Head of Mobile Payment,
Visa, Singapore
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11.00 | Morning refreshments
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| TECHNOLOGY INSIGHTS |
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11.30 | Moving from NFC trials to commercial roll-outs
- Key learning points from pilots
- Business and technology progress over the last 12 months
- The Trusted Service Manager as a business facilitator
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| | Mr Jerome Sion, Contactless and M-Commerce Director,
Gemalto, France
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12.00 | Trusted Services Manager (TSM): Part of the contacless mobile service commercialisation equation
- What motivates mobile operators and service providers?
- Role of the trusted services manager: SIM-based NFC phones and other handset types
- Why do scale and scope matter?
- Case studies worldwide and recommendations
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| | Mr Jukka Yliuntinen, Chief Marketing Officer,
Venyon Oy, Finland
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12.30 | Asia Pacific is leading the world's NFC deployments
- Why Asia Pacific?
- Uncover the NFC opportunities
- Understand the issues to effectively implement NFC ecosystem
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| | Mr Thian Yee Chua, CEO,
CASSIS International Pte Ltd, Singapore
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13.00 | Networking luncheon
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14.30 | Technology brainstorm panel:
Determining the best technological enablers for NFC deployments
- Mapping the ROI for NFC implementation
- Utilising a streamlined user interface to provide customers with a real wallet solution comprising of multi-payment and transaction options
- Why hybrid technological solutions can be adopted until there is substantial NFC handsets availability?
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| | Mr Adam Flis, Director,
Adamsoft d.o.o., Slovenia Mr Thian Yee Chua, CEO,
CASSIS International Pte Ltd, Singapore Mr Jerome Sion, Contactless and M-Commerce Director,
Gemalto, France Mr Philippe Martineau, Executive Vice President - NFC Business Line,
INSIDE Contactless, France Mr Dominique Brule, Director of Marketing - BCT Services,
NXP Semiconductors, Singapore Mr Jukka Yliuntinen, Chief Marketing Officer,
Venyon Oy, Finland Moderator:
Mr Stuart Fiske, Technical Director,
Consult Hyperion, United Kingdom
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| MORE THAN MEETS THE EYE |
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15.00 | A point of view from Europe: Impacting the transportation industry with NFC in the mobile
- Understanding how NFC technology in mobile phones can make public transport more attractive
- Examining consumer behavior toward NFC technology: feedback from trial participants
- How will NFC change the way transport industries operate in the future? The promises of "Ulysse" specifications
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15.30 | Integrating contactless payment into the retail environment
- Business drivers for merchants to adopt NFC as a channel for payment transactions
- Defining a business model for merchants: where are the benefits?
- Generating new products, services and revenues from NFC and contactless
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| | Mr E. David Anstee, Innovation Manager,
7-Eleven Stores Pty Ltd, Australia
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16.00 | Afternoon refreshments
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| NFC & THE CARRIER (II) |
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16.30 | Introducing a new wave of security and convenience with contactless payment technologies
- Utilising e-purse capabilities: information, discount coupons, smart posters
- Incentivising to make NFC service attractive to both merchants and users: NFC acceptance points
- Lessons learnt from starhub's public trials
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| | Ms Siew Ling Chua, VP - Payment and Transaction Services,
StarHub Ltd, Singapore
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17.00 | NFC and the purchasing consumer
- Paving new ways to connect the mobile lifestyle with the convenience of contactless applications
- Understanding consumer behaviour toward NFC technology: feedback from trial participants
- How will NFC change the way retail industries operate in the future?
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17.30 | Close of conference
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