議程
CONFERENCE DAY ONE: 9 September 2008, Tuesday
8.30 Registration
9.00 Welcome remarks
Market outlook: LTE opportunities & new value-added service possibilities
9.15 Opening keynote: The mobile evolution starts now! How ready are we?
- Examining our current technology status ・where are we now?
- Identifying the opportunities and challenges of successfully implementing LTE & the value propositions of LTE for all stakeholders
- Charting the future road map - Where do we go from here? Will LTE be the new 4G pathfinder?
Jean-Pierre Bienaime, Chairman, UMTS Forum and Strategy & Regulation, Orange FT Group, France
10.00 Keynote panel: Painting
the new value-added service possibilities of LTE to deliver
significant throughput and improvements to quality of service in the
face of increasing
consumer demands for a richer user experience.
- Turning mobile broadband into a reality with VAS possibilities (high speed online gaming, P2P file sharing, video streaming, secure M-commerce, quality on-demand television etc)
- Exploring new potential revenue streams for operators, content and commerce providers
- Determining the technical support framework for successful VAS implementation
Moderator
Amrish Kacker, Head of Asia, Analysys Mason,
Singapore
Panelists
Mu-Piao Shih, Vice President & Spokesman, Mobile
Business Group, Chung Hwa Mobile, Taiwan
Jeffrey Soong, Chief Executive Officer, Broadband
Network Systems, Hong Kong
Jean-Pierre Bienaime, Chairman, UMTS Forum
and Strategy & Regulation, Orange FT Group, France
10.45 P2P Networking Session
An opportunity to network with your peers in this interactive setting.
11.15 Morning refreshments
Impact on operator revenue
11.45 Creating new potential revenue streams for LTE
- Unlimited voice plans
- High speed mobile broadband at the press of a button
- How do these translate to increased subscriber growth in a market where broadband connectivity is rapidly becoming commoditized? And how to best implement?
Jan Larsson, Strategic Advisor Telecoms, Teliasonera, Sweden
12.30 LTE networks deployment don't come cheap! What should you really consider?
- What factors should operators review before adopting LTE?
- In migrating from 3GPP2 to LTE, what are the costs involved and how do we minimize delivery costs?
- How can operators recover intial capital outlay costs at the shortest time possible?
Tucker Grinnan, Regional Head of Telecoms Research, Asia Pacific Global Research, HSBC, Hong Kong
1.15 Networking lunch
The future of LTE vs. Wimax & alternative technologies
14.30 Key industry panel discussion: LTE vs. Wimax & alternative technologies
- Why adopt LTE when other high speed technology like ultra mobile broadband, HSPA and wimax works fine?
- Is wimax a competitor or partner to LTE?
- Where will wimax be at point of LTE utilization?
Moderator
Tucker Grinnan, Regional Head of Telecoms Research,
Asia Pacific Global Research, HSBC, Hong Kong
Panelists
Bernd Hoogkamp, Head Global Mobile Communication, Teliasonera,
Netherlands
Bulent Yilmaz, SPD/R&D, Applied Research &
Technologies Turkcell, Turkey
Ali Tabassi, Vice President Technology Development,
Sprint Nextel, USA
Audience participation
15.30 Round table discussion: Will
LTE generate greater revenue & profitability
compared to the current 3G networks?
- Will implementing LTE improve the operator's long term profitability? How?
- Can LTE really generate potential revenues that HSPA cannot?
- What potential strategies can be employed to maximize returns from LTE CAPEX investments and minimize OPEX costs?
Participants are assigned into small discussion
groups.Results of the group discussion will be presented in the plenary
session.
16.15 Afternoon refreshments
16.45 Interactive polling session
After hearing from the experts, it is time to express your own views
and ideas! Interactive
polling is a great opportunity to find out first hand, market consensus
on a range of issues
facing the industry at the moment. Audiences will be asked a series
of questions at which
they take a definitive 惣es' or 創o' vote.
16.50 Special session: 糎hat do the technology savvy generation
want for next generation handset'
Magenta Global goes 鼠ive' via online blog to find out what the results,
which will then be
presented.
17.00 Close of day one
CONFERENCE DAY TWO: 10 September 2008,
Wednesday
9.00 Opening remarks
Regulatory policies, spectrum and bandwidth optimization
9.15 Regulatory keynote panel:
Successfully mapping the regulatory framework for
LTE adoption in Asia Pacific
- Determining the actual time frame of LTE commercialization in Asia Pacific
- What are the deciding criteria in awarding spectrum to mobile operators and interested parties
- Regulatory updates on the current status of 3G to LTE adoption in different countries
Speakers to be announced
10.00 Formulating regulatory framework for next generation networks in developing markets in Asia
- Determining the framework for next generation networks commercialization in developing markets in Asia
- What are some spectrum/bandwidth issues that mobile operators need to take note?
- Updates on the current status of 3G implementation in developed markets in Asia and when will LTE take place?
Ahmad Nadeem Syed, Director
Interconnect, Mobilink, Pakistan
10.45 Morning refreshments
Technical applications, deployment & system requirements
11.15 Successfully migrating your
core legacy networks to LTE
How do we ensure a harmonious co-existence of LTE systems alongside
current legacy circuit switched networks?
What approaches & cost effective strategies can we employ to re-engineer
existing networks to make it compatible with LTE?
Evaluating the cost and time considerations
Ermanno Berruto, Network Architecture & Traffic Director, Wind Telecomunicazioni S.P.A
12.00 Successfully using HSPA for mobile broadband in Austria
- Successfully turning mobile broadband into a reality with HSPA
- Exploring new potential revenue streams for operators, content and commerce providers
- Determining the technical support framework for successful implementation
Werner Wiedermann, Business Development, R&D, Mobilkom Austria
12.45 Networking lunch
Commercial applications
& monetizing content
From identifying the user benefits of LTE to monetizing content
14.00 Panel discussion: Utilizing LTE to monetize content and rich media
- What type of multimedia and content can be played on LTE networks?
- What type of value added services can content providers and mobile operators provide for the end user?
- What impact will mobile broadband have
on traditional internet?
Panelists
Yoshihiro Obata, Chief Technology Officer, EMobile, Japan
Lanny Huang, General Manager, Playboy TV Asia & Japan, Hong Kong
Data Sharan Mishra, Head Technology & Network Department, Qatar Telecom, Qatar
15.00 Exploring the commercialdeploymentof LTE in Middle East
- Expected vision of new generation mobile network beyond 2012
- Statusand trend ofLTEand other competitive technologysuch as WiMax or UMB
- LTE and FTTHco-existence strategy in Middle East
Data Sharan Mishra, Head
Technology & Network Department, Qatar Telecom, Qatar
15.45 Afternoon refreshments
Handsets availability and affordability
16.15 Moving towards technology
breakthrough: Are handset manufacturers ready with LTE
compatible handset?
- 3G is passe, lets move on to LTE handsets!
- What are the likely features that will be included?
- When will the LTE handsets be commercially viable?
Speaker to be announced
17.00 Customer-centric focus - Strategies for enabling LTE handset affordability
- How can we ensure LTE handset affordability?
- What is the 喪ight' price to charge?
- How can we add 宋alue' to the overall consumer experience and handset ownership
Speaker to be announced
17.45 Close of conference