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研究會 / 研討會行動2.0及網路行動
概要 行動生態環境在技術、消費型態、服務、商業模式等許多領域中正面臨根本性的改變。其中包括比較基本的「受到圍牆包圍的」語音服務，以及朝有各種發展可能性的資料解決方案的轉換等，這些都是變化的代表性例子。 正如我們前幾年期待的那般，這些劇烈的變革如今都已成為現實。消費者已經習慣並純熟地利用行動及網路。新技術能提供消費者更快的速度及介面，新市場的輪廓也逐漸成型。這些都與網路泡沫化最嚴重時期的狀況迥然不同。 行動研討會將探討這些變革帶給市場中的參與者結果，同時探討為因應這些變化，市場中的成員應採取的策略。 議程
14:30
Introduction: The South Korean experience in broadband cellular Some operators have managed to generate considerable and increasing data ARPU, giving rise to several questions: ・What will help kick-start the use of data services: large investments in 3G networks and handsets, partnerships with internet players and content providers, attractive pricing policies for data services? ・What new applications are data services enabling? ・Are voice calls and text messages becoming commodities? ・Data services specific to the mobile ecosystem: location-based services, Near Field Communications
15:00
Round Table: Feedback from the pioneers
16:00
Break
16:30
Round Table: Technological touchstones ・How to manage the additional traffic generated by mobile internet? ・Which path from HSPA to LTE or WiMaxo support interoperability? ・How much spectrum is available? A look at the latest auctions, allocations and trends. ・What impact on capex?
17:30
Round table: Mobile 2.0 = Mobile Internet? ・Is the web the only source of innovation? ・Enhanced mobile communication services: specific to mobile or internet copycats? ・Cellco strategies ・Internet company strategies
18:30
Wrap-up of the tree sessions
19:30
Gala Dinner 
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