研究會 / 研討會

14:00
Does the internet spell the future of traditional media?
All of the top media companies are working to forge themselves an online presence. Between strategies of conquest and defensive moves, what is the logic behind media companies�f approach to the web? Are we seeing any winning strategies emerge? Does the web make former distinctions between the different mass media obsolete?

14:20
Information at the heart of the internet
At a time when blogs and social networks are becoming powerful vehicles for information and opinion-shaping, when citizen journalism is thriving alongside traditional print media�fs online outlets, the internet continues to strengthen its role as a central vector for distributing information. How much credibility should be given to this new brand of news? How are reputed print media companies incorporating the web and citizen journalism into the way they work and the way they present the news? How can they take advantage of the proliferation of platforms to enable their print and digital editions to mutually feed and enhance one another?

14:40
Round table: "Long live UGC?"
While there is no denying the runaway success of user-generated content, it does need to be put into perspective, particularly given the amount of professionally-produced content found on video sites. Is UGC just a passing fad or will its popularity continue to grow? Is monetising amateur content through advertising a credible solution for ensuring the future viability of content sharing sites? Can UGC really compete with professional content? Will it influence the development of professional content? Competitors or complements: how will professional and amateur content cohabitate on the web of the future?

15:40
Internet: a legal tsunami?
If the internet is often equated with piracy, online content exchange and distribution should not be reduced to that single dimension. Legal content is beginning to find its way onto the web and so giving rise to questions concerning copyright and media sequencing issues. How is legislation keeping up with the changes?

16:00
Coffee Breack

16:30
Round table: "Free, yes, but at what price?"
In an online universe where offering things for free has become the norm, and where abundance is the rule, how are content producers, aggregators, publishers and distributors finding the means to finance their repackaging of �gtraditional�h content, the creation of new ad hoc content and their distribution costs? Can advertising pay for everything? Will financing online content occur at the expense of other media?

17:20
Round table: "New horizons for content distribution"
The internet is opening up new ways to distribute content. Mobility, time-shifting and digitisation are the new bywords in content distribution and consumption. How are these new forms of distribution upsetting traditional value chains? What are the technical issues and challenges surrounding these new distribution modes?

18:10
Final Keynote speaker: "The internet and content: a chicken or the egg conundrum"
The internet did not create content, nor did content create the internet, but it is impossible to imagine the future of the web without content, or the future of content without the web. The last word will be given to traditional content providers with an active and innovative online strategy.

19:30
Gala dinner