What is the real future of entertainment—user-generated media or traditional TV comedies or sitcoms? What will capture greater consumer interest and committed time—traditional entertainment or user-generated media? The world of social communities once thought to be a thing of the past has exploded and is again on the front pages of our newspapers and magazines. Every family communicates through photo-sharing and movie-sharing Web sites. The blogging and social networking worlds have become the new "major media networks." Is it a fad or the future of our collective lives? In this session, we will explore user-generated media as a phenomenon, a business, and a communications and entertainment medium.

David Kennedy Senior Analyst, Asia-Pacific Region Ovum