Broadband World Forum: Europe | Asia | Americas
Broadband World Forum Asia 2007 - Beijing, China
Schedule
F2
Mobile Video: Establishing and Monetizing a Revolutionary Communications Medium
Friday, 8 June | 10:45 – 12:15

Mobile communications has effectively and successfully integrated itself into our daily lives as the primary personal and business communications vehicle, and daily usage is only accelerating. With every new feature and service provided, the acceptance and adaptation of mobile as the broadband-, audio-, video-, and text-based consumer information and entertainment accessory is continually reinforced. The entertainment, information, and technology industries have effectively joined forces in providing the consumer with one of the most readily adapted and embraced consumer products ever devised. The question of whether the consumer is willing to accept video as a mobile service is no longer in question. In the coming year, the industry will experiment with new and enhanced products and services with video, audio, and text features, and it will be the consumer who will sort out the hits from the misses. Video and broadband is now the dominant vision for the future of mobile consumer adaptation.

Chairperson
Anette Schaefer
Director, Consumer Research, Broadband, Media and Entertainment Strategies
The Yankee Group
Ms. Schaefer manages all research and consulting. She extensively monitors consumer market developments and the competition in the media industry. Ms. Schaefer analyzes the technologies and the overall market convergence, strategies, and infrastructure. Prior to joining Yankee Group, she worked for 15 years as a management consultant in the United States and Europe. Ms. Schaefer advised clients from the cable, TV, media, and investment industry — including Disney, Universal, Bertelsmann, AOL Time Warner, and NBC — in market-entrance strategies, business planning, and marketing of new services.
Speakers
Sean Baden
The Carmel Group
Leland Lai
General Manager, Asia Pacific
Terayon Communication Systems
Mr. Lai brings almost two decades of wireless and entrepreneurial experience at Terayon, where he leveraged the firm's strength in the cable industry and successfully expanded its penetration into the telecom and mobile TV markets. Specifically in the mobile video space, he represents Terayon in industry groups such as the Mobile Digital TV Alliance and the FLOForum and has spearheaded the company's participations in a major DVB-H trial in Asia as well in a first commercial deployment of MediaFLO in North America.
Kevin Wang
Senior Analyst, China Research
iSuppli
Mr. Wang is responsible for conducting market and industry research on the wireless market and mobile TV market. He also assists with component price tracker (CPT), competitive manufacturing assessments, and other consulting projects. Prior to joining iSuppli, Mr. Wang worked as a sales executive for a semiconductor international distributor and vendor respectively. He also served at international electronic magazine as an editor, composing news and features on the electronics market in China.
Presented by
IEC
Languages
English
Chinese Simplifed
Chinese Traditional
Japanese
Korean
Official Host Sponsor
China Netcom
Corporate Registration Sponsor
Nokia Siemens
Corporate Partners
Ericsson Huawei NEC Samsung ZTE
Corporate Delegate Sponsor
Huawei
Diamond Sponsors
Alcatel Lucent Fujitsu Motorola Nokia Siemens
Platinum Sponsors
Cisco Systems Keymile
Gold Sponsor
Comverse Critical Path VeriSign

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