Perhaps only coming in second to the impact of P2P technology is the double-barreled disruptive power of the DVR and VoD. Since the introduction of TiVo six years ago, the DVR and PVR have come to be known as the advertiser and TV network executive's worst nightmare. While the industry seems to have dodged a bullet in the past few years, with the consumer proving to be more interested in surfing to additional programming than they were in zapping ads and recording programs as a viewing lifestyle, with the introduction of the combined assault of the server and STB-based on-demand programming and PVR combination, it would seem that the advertiser and programmer are facing a new waterloo. How will the industry react to this new assault? The TiVo will seem like a minor distraction if the consumer chooses to fully embrace on-demand TV viewing with completely personalized viewing options. We will not fully understand these phenomena for many years, and we may not have good answers either, but in this session we will begin to probe the question.

Sean Badding President and Senior Analyst The Carmel Group

Mr. Badding's career as an analyst and editor began with Paul Kagan Associates, where he focused on the consumer electronics and multimedia industries. Also while working for Kagan, he served as a consultant, performing numerous appraisals and valuations on radio/TV stations throughout the country and overseas. Between 1995 and 1998, he focused on the semiconductor and PC industries, working as a strategic market analyst for Mitsubishi Electronics and Hyundai Electronics in the Silicon Valley. In the past 13 years, Mr. Badding has consulted with many Fortune 500 companies to support their competitive, technical, and financial positions in their respective industries. Clients have included Sony, Intel, Microsoft, DirecTV, TiVo, Bear Stearns, Sirius Satellite, AT&T, and Starz Encore. Mr. Badding's research and analytical experience have been used in many national TV and radio broadcasts, including being a guest speaker on CNN, CNET, TechTV, and Korea's YTN.

Ta-Wei Chien President and Chief Executive Officer TGC

Mr. Chien is a pioneer of DVR technology and a veteran Silicon Valley executive. In his role, he provides TGC's strategy and vision and oversees the company's operations. Mr. Chien was TiVo's senior vice president and general manager of technology and licensing business since November 2001. He also served as TiVo's senior vice president of engineering and operations from February 1998.