Last year saw global mobile broadcasting move from trial stages to actual service launches, and predictions are that by the end of the decade, broadcast mobile TV services will be offered in at least 21 countries worldwide with more than 200 million subscribers. However, as operators eagerly explore the possibilities of adding a new "sticky" service to their portfolio, fragmented technology standards add an element of difficulty to their strategic planning. The race is on between T/SDMB, DVB-H, MediaFlo, and a host of new Chinese standards to become the dominant technology for mobile TV. How do these technologies compare? Will one technology emerge as dominant, or will multiple standards co-exist? This panel brings together industry experts from the manufacturing and operating sides to discuss the pros and cons of the technologies, including channel capacity, systems flexibility, video quality, infrastructure and bandwidth issues, cost-effectiveness, and scalability.

Jeffrey Soong Chief Executive Officer BNS

With significant international management experience in technology, entertainment, and investment companies, Mr. Soong leads BNS in its rapid expansion across the Asia-Pacific region. Prior to co-founding the company, he held positions at the chief executive officer/president level at companies such as Vodexa Networks, a U.S. video technology company with major Hollywood studio clients; SVP International, a production and international distribution company of television programs, movies and music; and CSSV Media Ventures, a global investment fund specializing in acquisitions of media properties.

Omar Javaid Vice President, Business Development QUALCOMM/MediaFLO

Juha Lipiäinen Head of Mobile TV Market and Business Development Nokia

Prior to his current position, Mr. Lipiäinen was in charge for Nokia's global mobile TV strategy and business development activities as well as system marketing and offering management for mobile video and TV as part of Nokia's multimedia business group. He has 20 years of experience in telecommunications in various business management positions in Nokia and with network operator Telecom Finland (Sonera). Mr. Lipiäinen has been in charge of business operations, marketing, and R&D activities during his career in Nokia and Telecom Finland.

Masashi Suenaga General Manager, S-DMB Business Development Toshiba

As initiator of the S-DMB system, Mr. Suenaga was instrumental in promoting the world's first multimedia broadcasting service to personal and mobile users in Japan. He also led an alliance with SKT to introduce the system to Korea and to co-share the satellite MBSAT. Mr. Suenaga also supported SARFT in China to initiate China's unique S-DMB system, STiMi, before returning to Toshiba to promote the S-DMB system in Asia and other regions.