The convergence of telecommunications, the Internet, and media has arrived and is well into its global acceptance as the standard platform for delivering a total utility and entertainment system to the 21st-century digital home. Content is not a new phenomenon and is the core of any media business. It is the reason that consumers turn on the television or computer or attend a live event, as well as either directly pay for the entertainment experience or pay indirectly through advertising. We all know that there are many issues when providing compelling entertainment experience to customers.

First of all, content might be king, but it comes with an impressive army of regulations, licensing, security, and technical challenges.

Secondly, in this new media convergence, applications will play an increasing role as software developers look for ways to enter this broadband-fueled game.

Third, how will live and other forms of entertainment be affected and ultimately impact the user experience and business model? We believe that these will be some of the biggest battles to come as everyone grasps for the profits in the business.

Finally, as content, applications, and entertainment merge onto a converged and dynamic platform, accessible anywhere and anytime, everyone must carefully consider the equally important role that advertising will have in this new business model. If content is king, then advertising is the queen and the fuel that keeps all the participants involved in the game.

The challenges associated with success in this new media age, but with the right partners, proper business, and financial planning, operators can succeed and grow their businesses around this new media business.

Liu Nanjie Chief Technology Officer, Asia-Pacific Global Marketing Huawei Technologies

Having joined Huawei Technologies in 1998, Dr. Liu has also been leader of Huawei's pilot NGN advanced research project; director of the cooperation department; director of the corporate strategy department; managing director of the business development, strategy, and marketing department. He has extensive expertise in fields such as NGN, 3G/4G, NG service network, telecom economy, business model, non-voice-service operation, marketing strategy and planning, emerging business, corporate strategy, and M&A.