With customer churn at its highest, broadband service providers must look for new ways to dramatically reduce churn, increase ARPU, minimize setup costs, and promote the upselling of higher-speed access plans while staying at the forefront of cutting-edge services and technologies. On-demand gaming services have proven to effectively address all of these BSP challenges and help BSPs increase stickiness. With the trend of the "digital living room," a gaming service gives BSPs a high-margin source of additional income.

In this session, we will discuss the overall on-line gaming market and the current landscape of digital distribution of games for BSPs. Mr. Tzruya will provide an overview of delivery models, the changing landscape of digital distribution, how on-line gaming is integral to the digital living room, benefits to participants, and how new models—such as the cable television model—can be applied by BSPs.

Yoav Tzruya Chief Operating Officer Exent Technologies

Mr. Tzruya has more than 15 years of experience in software development, marketing, in-game advertising, and digital distribution of entertainment content. He is responsible for evaluating potential markets for Exent, defining product strategy and road maps, and bringing Exent's messages and products to the market. Mr. Tzruya has spoken at nearly every major industry event, including CES, E3, and GLOBALCOMM, and as a frequent speaker, he is a recognized expert in the field of broadband value-added services, digital distribution of games, and in-game advertising.

Samir Bangara Chief Operating Officer India Games

Mr. Bangara has worked extensively with early-stage companies throughout his career as a venture capitalist and an investment banker. He has always been focused on advising early-stage "new economy" companies—mainly in the wireless, software, and business process outsourcing space—on how to scale up, raise funds, or execute strategic sale opportunities. Mr. Bangara has advised more than $200 million in venture financing and/or M&A transactions in his roles on the buy side and sell side.

Michael Cai Director, Broadband and Gaming Parks Associates

Mr. Cai studies developments in broadband services, broadband technologies such as FTTx and broadband wireless, electronic gaming, and other value-added services. He also follows emerging digital home technologies such as networked storage and whole-home entertainment solutions. Mr. Cai has written reports on the Chinese telecom market, broadband wireless, broadband services, storage, entertainment middleware, Internet video, and gaming.

Mark Lankester Managing Director and Chief Executive Officer Dragonback Media Interactive Sdn Bhd

Over the past 15 years, Mr. Lankester has been one of the most passionate executives on the value of copyright and its protection. He has been at the forefront of the recognition of the needs of the consumer and consumer habits. He was previously with Time Warner's Warner Music Group, first as managing director of Warner Music Hong Kong and Taiwan and then as regional director of new media and business development for Warner Music Group Asia Pacific. Mr. Lankester has been involved in intellectual property and copyrighting to ensure that the copyrights' values are easily monetized digitally through.