3G mobile networks allow a whole new range of services that increase both operators' source of revenue and consumers' opportunities. Applications that enhance the user experience and expand the limits of telecommunications help end-user access to new services. Technology is closer than ever to end users, interacting with them in their daily lives, in fields that were not related to technology and telecommunications. At the same time, those services are the best way to attract and retain new customers and increase revenues. 3G is the technology that humanizes telecommunications by serving end users in aspects of life such as health, education, and security. Telecom is no longer a tool to talk, but rather a tool that helps consumers.

Luis Ezcurra General Manager, Enterprise Business Telefonica