Omega3飲料：2008年

Abstract

Combining analysis, insight and opinion - Zenith is pleased to unveil its new series of short sharp topical market reports, delivering assessments of the emerging issues that matter to consumers and the wider beverage industry:

• Adapt to change
• Be early to market
• Seize new growth opportunities

Zenith' s new topical market report on omega-3 drinks investigates this new and evolving functional drinks category. Omega-3 Drinks 2008 provides full market totals by volume and value, company profiles, 5 year forecasts; plus a look at proven health benefits, nutritional claims, types of omega-3 and other issues surrounding this diverse area.

Zenith' s 2007 Omega-3 Drinks report covers:

• Omega-3 drinks volume sales in million litres, 2004-11
• Omega-3 drinks consumption per person in litres, 2004-11
• Omega-3 drinks regional volume shares
• Analysis of market drivers
• Omega-3 drinks market value and value share by region, 2006-11
• Omega-3 sources, benefits and interactions with omega-6
• Appeal of omega-3 enriched beverages
• Gender and age group appeal for omega-3
• Health and nutrition claim regulations in West Europe, North America and Japan
• Omega-3 drinks SWOT analysis
• Profiles of leading omega-3 ingredients suppliers
• Omega-3 drinks brand profiles

Zenith' s 2008 Omega-3 report is based on detailed research into the opportunities and challenges facing the burgeoning omega-3 drinks market. Zenith' s outline findings are that:

• The overall market is underpinned by a strong juice tradition and an established enriched juice culture in the United States.
• Alongside this, omega-3 has an increasing penetration of a solid dairy market in Asia/Australasia.
• Thanks to the abundance of scientific research, the usage of omega-3 - an essential health component with benefits at every life stage - looks set to expand further.
• The main markets for omega-3 beverage fortification are the more established markets of North America and West Europe, where the concept has been around for five to ten years.
• These two regions experienced the strongest growth during 2006 and are forecast to demonstrate the strongest growth through to 2011.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Table of Contents

• Brief definition
• Executive summary
  • Market growth
  • Proven health benefits
  • Advances in food science and technology
  • Research - industry - government - consumer body cooperation
• Introduction
  • Report scope
  • The omega-3 drinks concept
  • Data
• Market analysis
  • Figure 1 - Omega-3 drinks volume sales in million litres, 2004-11
  • Figure 2 - Omega-3 drinks regional volume shares, 2006
  • Figure 3 - Omega-3 drinks drivers, 2006
  • Figure 4 - Omega-3 drinks market value and value share by region, 2006
  • Figure 5 - Omega-3 drinks per person consumption, 2004-11
  • Figure 6 - Omega-3 drinks volume growth, 2005-11
  • Figure 7 - Omega-3 drinks regional volume shares, 2011
• About omega-3
  • What is it?
  • What does it do?
    • Brain and other tissue health
    • Heart health and anti-inflammatory properties
    • Interactions with omega-6
• Where do we get it from?
  • Plants/vegetables
  • Fish
  • Fish oils, supplements and ingredients
• Why supplement or enrich foods with omega-3?
  • How much do we actually need?
  • We don' t get enough omega-3 in our daily diets
  • Not enough fish in the sea
• What' s the appeal of omega-3 enriched beverages?
  • Healthy, pleasant and convenient beverage choice
  • Suited to all genders throughout the lifecycle
    • Infancy and childhood
    • Teenagers
    • 20s and 30s
    • 40s and 50s
    • Senior years
  • Worldwide relevance
    • Asia
    • West Europe
• Industry challenges
  • Consumer concerns
    • Enabling informed decision-making
    • Ensuring product credibility and instilling confidence
  • Choosing the right omega-3 ingredient
    • Natural fish oils
    • Concentrated fish oils
    • Algal oils
    • Manufactured oils
  • Dried emulsions
  • Competition from other functional ingredients
• Functional drinks regulation
  • Europe
    • Product claims
    • Claims referring to rates or amounts of weight loss will be banned
    • The difference between nutrition claims and health claims
    • List of permitted health claims under Article 13
    • Advertising authorities
  • United States
    • What the term ‘health claims’ means
    • Qualified health claims
    • Nutrient content claims describe the level of a nutrient or dietary substance
    • Structure/function claims describe the role of a nutrient or dietary ingredient
  • Japan
    • Food with Health Claims (FHC)
    • FNFC
    • Food for Specified Health Use (FOSHU)
    • Qualified FOSHU
    • Reduction of disease risk FOSHU
  • China
  • New Zealand
• SWOT analysis
  • Strengths
  • Opportunities
  • Weaknesses
  • Threats
• Leading ingredient supplier profiles
• Denomega Nutritional Oils
• DSM Nutritional Products
• EPAX
• Martek Biosciences Corporation
• Ocean Nutrition Canada
• Leading brand profiles
• A. Lassonde Inc
• British Biologicals
• Candia
• Canton American Flower Lounge Livestock Company Limited (CAFL)
• Danone Canada
• Danone SA
• Fonterra Brands
• General Mills
• GlaxoSmithKline Consumer Healthcare India
• Glockengold
• Groupe Danone
• Lactalis
• Natrel
• Natural Fruit and Beverage Company
• Nestlé UK
• Omega Farms
• Parmalat
• PepsiCo
• Pfanner
• Puresource Inc
• Silk/WhiteWave Foods
• So Good International
• Sparky Superfoods
• Sweet Success Enterprises
• The Coca-Cola Company
• Wimm-Bill-Dann
• Appendix - symbols and abbreviations