瓶裝水的東歐市場

Abstract

Zenith' s fifth report on the expanding East Europe bottled water market is now fully updated. The new 2007 report sets out comprehensive market and segment totals alongside detailed rankings and analysis of the industry' s main operators.

East Europe Bottled Water 2007 contains 120 pages of commentary, charts and tables on the plain bottled water markets of Belarus, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and Ukraine. A concise executive summary and five pages of overview commentary provide a synthesis of key indicators as well as the main features and trends across the 15 national markets.

Zenith' s 2007 East Europe Bottled Water report includes:

• Detailed insight into East Europe market trends across 15 countries
• Full market commentary, covering consumption volume, leading countries, rates of growth, still vs sparkling water, packaging formats, industry structure and leading industry operators, and forecasts to 2011

In addition, comprehensive tables and charts explore, by country:

• Market value in million Euros, still water percentage share, small pack vs water cooler formats, consumption per person, natural vs processed water, packaging, top 30 national bottled water operators, top 10 East Europe bottled water groups, and full forecasts to 2011

15 country specific report sections provide:

• Consumption, water types, packaging, industry structure and leading companies alongside selected smaller local operators, and forecasts to 2011

East Europe' s plain bottled water market grew by 14.7% in 2006 to reach 11,932 million litres and a market value of Euros 4,473 million. Water for coolers now represent 10% of the total volume, with the region' s installed base of units generating 1.2 billion litres of bulk water in the year.

The East European bottled water market has made considerable gains since 2001, growing by 70.8% in absolute volume terms. This represents compound annual growth of 11.3% over the 2001 to 2006 period. Average bottled water consumption per person has reached 37.8 litres - almost twice the level reported in 2001.

Many East European countries have evolved well-established traditions for drinking water, due to an availability of mineral and curative sparkling waters. A rising awareness of bottled water' s health benefits through ‘hydration-on-go’, alongside poor tap water quality in certain markets, have ensured that the bottled water industry continues to build scale.

International players continue to make the market more competitive. The top four bottled water multinationals - Coca-Cola, Danone, Nestlé and PepsiCo - are building their stake in East European bottled water. Meanwhile, accession to the EU opens up many opportunities and local operators are spreading their influence across Europe.

Indeed, a number of local players have steadily built scale in recent years - presenting a challenge to the international bottled water groups. Example local players include: Karlovarske MV of the Czech Republic, IDS Group (Ukraine), Romaqua Group (Romania), Jamnica (Croatia), Knjaz Milos (Serbia), European Drinks (Romania) and Ustronianka (Poland).

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Zenith' s East Europe Bottled Water 2007 report is broken down into 3 main sections:

• 1. East Europe market commentary provides in-depth analysis of trends in such areas as industry structure, segment dynamics and forecasts.
• 2. Comprehensive tables and charts present consumption trends from 2001 to 2006, country rankings, market value, sparkling and still water consumption, bottled vs bulk water, natural vs processed water, types of packaging, leading companies, leading bottled water operator groups within the region and forecasts of consumption to 2011.
• 3. 15 country profiles contain expert market interpretation, tables and charts.

Table of Contents

• Foreword
• Brief summary

SECTION 1 - EAST EUROPE OVERVIEW

• Introduction
• Report scope
• Market commentary
• Leading countries
• Growth league
• Sparkling vs still water
• Packaging formats
• Industry structure
• Outlook to 2011

SECTION 2 - EAST EUROPE CHARTS/TABLES

• 1. Chart: East Europe bottled water market, 2001-2006
• 2. Chart: East Europe bottled water growth, 2001-2006
• 3. Chart: East Europe still/sparkling shares, 2001-2006
• 4. Chart: East Europe still water shares by country, 2006
• 5. Chart: East Europe' s leading bottled water countries, 2006
• 6. Chart: East Europe bottled water consumption per person by country, 2006
• 7. Chart: East Europe bottled water growth by country, 2001-2006
• 8. Chart: East Europe water types, 2006
• 9. Chart: East Europe bottled water packaging, 2006
• 10. Chart: East Europe forecast bottled water consumption, 2006-2011
• 1. Table: Bottled water consumption by country, 2001-2006
• 2. Table: Bottled water growth by country, 2001-2006
• 3. Table: Bottled water consumption per person by country, 2001-2006
• 4. Table: Bottled water market value by country, 2001-2006
• 5. Table: Sparkling and still water split by country, 2001-2006
• 6. Table: Small pack and water for coolers by country, 2001-2006
• 7. Table: Bottled water types by country, 2006
• 8: Table: Bottled water packaging breakdown by country, 2006
• 9. Table: Top 30 bottled water operators, 2004-2006
• 10. Table: Leading bottled water groups, 2003-2006
• 11. Table: Forecast bottled water consumption by country, 2006-2011
• 12. Table: Forecast bottled water growth by country, 2006-2011
• 13. Table: Forecast bottled water consumption per person by country, 2006-2011

SECTION 3 - NATIONAL MARKETS

• Belarus
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Bulgaria
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Croatia
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Czech Republic
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Estonia
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Hungary
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Latvia
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Lithuania
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Poland
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Romania
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Russia
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Serbia
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Slovakia
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Slovenia
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006
• Ukraine
  • Commentary
  • Chart: Bottled water consumption, 2001-2006
  • Chart Bottled water consumption per person, 2001-2006
  • Chart: Bottled water types, 2006
  • Table: Bottled water, 2001-2006
  • Chart: Bottled water packaging, 2006
  • Table: Bottled water packaging, 2001-2006
  • Chart: Leading bottled water companies, 2006
  • Table: Leading bottled water companies, 2004-2006

SECTION 4 - APPENDICES

• Market definitions
• Symbols and abbreviations