Abstract
Combining analysis, insight and opinion - Zenith is pleased to unveil its new series of short sharp topical market reports, delivering assessments of the emerging issues that matter to consumers and the wider beverage industry:
- Adapt to change
- Be early to market
- Seize new growth opportunities
Zenith' s new topical market report on functional dairy drinks investigates the dairy based functional beverage market and the many challenges facing this growing segment.
Functional Dairy Drinks 2007 provides full market totals by volume and value, five year forecasts and company profiles, complete with a full market company including a look at nutritional claims and other obstacles that could impact the category' s future development.
Zenith' s 2007 Functional Dairy Drinks report covers:
- Functional dairy drink volume sales in million litres, 2004-11
- Functional dairy drinks volume growth, 2005-11
- Functional dairy drinks volume sales in million units, 2004-11
- Functional dairy drinks per person consumption in units, 2004-11
- Functional dairy drinks regional volume shares, 2006
- Functional dairy drinks predicted regional volume shares, 2011
- Functional dairy drinks market in million Euros, 2004-11
- Functional dairy drinks value growth, 2005-11
- Functional dairy drinks price per litre, 2004-11
- Functional dairy drinks regional value shares, 2006
- Functional dairy drinks predicted regional value shares, 2011
- Category origins as well as typical and emerging ingredients
- Functional growth areas and category challenges
- Health claims regulations in West Europe, the US and Japan
- Functional dairy drinks SWOT analysis
- Brand profiles
Zenith' s 2007 Functional Dairy Drinks report is based on detailed research into the opportunities and threats facing the burgeoning dairy drinks market. Zenith' s outline findings are that:
- West Europe is by far the largest of the three markets, experiencing strong double digit growth in 2006.
- The US is seeing year on year growth of around 50%, albeit from a low base, and - alongside West Europe - is slowly eroding Japan' s volume share.
- Declining sales of the traditional probiotic yogurt shot are being witnessed in some markets also as a result of consumer confusion over health claims and overwhelming choice.
- These, however, are being offset by new opportunities based on other health benefits or other functional categories, such as sports drinks, energy drinks and even cosmeceuticals.
- Functional dairy drinks, previously a much more niche concept, are continuing their movement towards the mainstream as dairy producers recognise the advantages of adding active ingredients to regular milk products.
- Challenges to overcome include the increasingly regulatory environment surrounding health claims, delivering the right message to consumers, identifying uncharted territory and carving out new niches, all whilst trying to raise the profile of dairy as a whole.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
Countries covered:
West Europe, US, Japan
Table of Contents
Brief definition
Executive summary
Introduction
Functional dairy drinks - market analysis
- Table 1 - Functional dairy drinks volume sales in million litres, 2004-11
- Table 2 - Functional dairy drinks volume growth, 2005-11
- Table 3 - Functional dairy drinks volume sales in million units, 2004-11
- Table 4 - Functional dairy drinks per person consumption in units, 2004-11
- Chart 5 - Functional dairy drinks regional volume shares, 2006
- Chart 6 - Functional dairy drinks predicted regional volume shares, 2011
- Table 7 - Functional dairy drinks market value in million Euros, 2004-11
- Table 8 - Functional dairy drinks value growth, 2005-11
- Table 9 - Functional dairy drinks price per litre in Euros, 2004-11
- Chart 10 - Functional dairy drinks regional value shares, 2006
- Chart 11 - Functional dairy drinks predicted regional value shares, 2011
Category origins
- The Yakult story
- Yakult today
- Table 12 - Yakult product portfolio
- Table 13 - Yakult Honsha Co. Ltd timeline
Dairy: inherently functional
- What causes osteoporosis?
- Who is most at risk?
- Ageing population: further statistics
- Table 14 - Nutritional properties of dairy
Profitability of dairy
Dairy: added functional
Typical functional ingredients and their benefits
- Probiotics
- Prebiotics
- Plant sterols
- Omega-3
Emerging ingredients
- Green tea catechins
- Co-enzyme Q10
- Aloe vera
- Glucosamine
- Chondroitin
- Whey protein
Functional growth areas - stretching category boundaries
- Beauty/cosmeceuticals
- Weight management
- Sports/energy drinks
- Niche consumer groups
Further examining the emergence of functional dairy
Challenges: dairy industry as a whole
- Increasing raw material prices
- Climate change
- Negative dairy industry publicity
- Sexing up the image of milk
- Calcium and the weight loss debate
- Lactose intolerance
- Dairy alternatives
Challenges: functional dairy drinks
- Crowded market leads to consumer mistrust and confusion
- Increasing regulation surrounding nutrition and health claims
- Table 15 - Main aspects of EU nutrition and health claims regulation
- Advertising authorities
Regulation: regional systems surrounding functional claims
- Europe - EU nutrition and health claims regulation
- US - Food and Drug Administration
- Asia - FOSHU
Regional review of functional dairy drink markets
- Asia
- Europe
- US
Functional dairy drinks SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
