Abstract
Global bottled water specialist Zenith International is pleased to introduce its first ever report on bottled and bulk water in Latin America. This report provides an invaluable insight into bottled water trends of Central and South America, which include some of the biggest bottled water markets worldwide.
Across much of Latin America, bottled water is considered by many consumers as a necessity rather than a lifestyle choice, and consequently, the region boasts some of the largest bottled water markets worldwide, topped by Mexico and Brazil. Poor quality tap water coupled with a growing awareness of health and wellness issues have meant that demand for bottled water in many markets has risen sharply in recent years, with bulk packaged water driving consumption forward in many countries.
Despite the fact that the bulk packaged water format is widespread in the majority of Latin American markets, usage of electric water cooler units, which are integrally linked to this format in many other regions, is not well established. More often than not, coolers are used as a bargaining tool to secure a water delivery account and offered free of charge to high consumption clients. Nevertheless, cooler units are found throughout the region, and this reports looks at common practices and trends in their usage.
As yet the bottled water market in Latin America remains highly fragmented, and in the larger markets it is characterised by hundreds or even thousands of small-scale, local bottlers. This industry structure has come about with the predominance of purified over natural source waters, which offer much lower entry barriers resulting in the setting up and running of even the smallest scale bottling operations.
Nevertheless, the global bottled water multinationals, namely Danone, PepsiCo, Coca-Cola and Nestle are all present in the market and indeed hold prominent positions in some markets. Industry consolidation has been seen in recent years, with acquisitions providing a means of entry for the multinationals and in the past few months, there has been clear evidence of the emergence of branding policies taking an international bias, rather than a country by country approach.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players and industry suppliers.
Table of Contents
Brief summary
SECTION 1 - MARKET ANALYSIS
- Latin America bottled water market overview
- Latin America bottled water market tops 30 billion litres in 2005
- Research background
- Market origins
- Consumption per person
- Mexico the undisputed leader
- Natural vs purified water
- Sparkling vs still water
- Retail vs bulk water
- Industry structure
- Leading national water bottlers
- Leading multinational Latin America water bottling groups
- Bottled water pricing
The HOD market
- The water cooler concept
- Types of business
- Latin America water cooler unit total
- HOD market characteristics
- Unit type
- Sales vs rental vs free loan
- Bulk bottles size and material
- Bulk bottled water pricing
- Sanitisation
- Unit placement
- Point of use
Outlook to 2009
- Bottled water
- Water coolers
SECTION 2 - TABLES
Market overview
- 1 Latin American bottled water consumption by country, 2000-2005
- 2 Latin American bottled water consumption change by country, 2000-2005
- 3 Latin American bottled water consumption per person by country, 2000-2005
- 4 Latin American bottled water consumption ranking, 2000-2004
- 5 Latin American sparkling and still water split by country, 2004
- 6 Latin American bottled water types by country, 2004
- 7 Latin American retail and bulk water by country, 2004
- 8 Latin American bulk bottled water consumption by country, 2000-2005
- 9 Latin American bulk bottled water consumption per person by country, 2000-2005
- 10 Top 30 Latin American bottled water operators, 2002-2004
- 11 Top 5 Latin American water bottling groups, 2002-2004
- 12 Top 30 Latin American bulk water bottlers, 2002-2004
- 13 Latin American water cooler numbers by country, 2002-2005
- 14 Latin American water cooler units per 1000 population, 2002-2005
- 15 Top 30 Latin American water cooler distributors, 2002-2004
- 16 Latin American water cooler market characteristics, 2004
- 17 Latin American average water prices, 2004
Market forecast
- 18 Latin American bottled water consumption by country, 2004-2009
- 19 Latin American bulk bottled water consumption by country, 2004-2009
- 20 Latin American water cooler numbers by country, 2004-2009
SECTION 3 - COUNTRY PROFILES
Central American countries
- Belize - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Crystal Fresh Drinking Water
- Costa Rica - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Florida Bebidas SA
- Coca-Cola FEMSA de Costa Rica SA
- Agua Pura del Bosque SA
- Embotelladora Centroamericana SA (ECSA)
- Others - Aguas Minerales de Costa Rica
- Dominican Republic - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Agua Crystal SA
- Agua Planeta Azul
- Others - Embotelladora Dominicana
- El Salvador - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Industrias La Constancia
- Inversiones Vida SA de CV
- Aquapura SA de CV
- Embotelladora Electropura SA de CV
- Guatemala - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Bebidas Preparadas
- Central America Bottling Corporation (CABCORP)
- Embotelladora Central
- Energade SA
- Fabrica de Bebidas Gaseosa Salvavidas SA
- Honduras - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Aguazul SA
- Others - Aqua Spring
- Industrias Pingüino
- Arroyo
- Mexico - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Bebidas De Los Ángeles SA de CV (CIMSA)
- Bepensa Bebidas
- Cadbury Schweppes México
- Coca-Cola de México
- Coca-Cola FEMSA SA de CV
- Danone México
- Embotelladora Arca SA de CV
- Grupo Continental SA
- Grupo Embotelladoras Unidas SA de CV (GEUSA)
- Nestlé México SA de CV
- Pepsi Bottling Group México
- Others - Peña Pura SA de CV (Tampico)
- Nicaragua - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Aguas Industriales SA Cascada
- Fuente Pura
- Others - Embotelladora Nacional SA (CABCORP)
- Panama - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Agua Purificada
- Agua Purissima SA
- Aguas Cristalinas SA
- Aqua Technology System SA
- Others - Agua Santa Clara SA
South American countries
- Argentina - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Aguas Danone de Argentina SA
- Coca-Cola de Argentina
- Culligan Argentina SA
- Ivess
- Nestlé Argentina SA
- Others - CIMES
- Aqualine
- Bolivia - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Embotelladoras Bolivianas Unidas SA (Embol)
- Cascada del Oriente SA
- Productos Florida
- Brazil - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Comercial Zullu Multi Mineracao Ltda
- Empresa de Aguas Ouro Fino Ltda
- Empresa Flamin Minerção Ltda
- Grupo Edson Queiroz
- Lindoiano Fontes Radioactivas Ltda
- Lindoyana de Aguas Minerais Ltda
- Nestlé Waters Brasil
- Primo Schincariol Industria SA
- Spal Industria Brasileira de Bebidas SA
- Others - Empresa Mineradora Ijuí Ltda
- Águas Minerais Sarandi Ltda
- Chile - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Compañía de Cervecerías Unidas SA (CCU SA)
- Embotelladora Andina SA
- Manantial SA
- Agua Premium
- Colombia - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Coca-Cola Femsa Colombia SA
- Grupo Empresarial Bavaria (GEB)
- La Parcela
- Postobón SA
- Ecuador - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - The Tesalia Springs Company
- Alpina Beverage SA
- Ecuador Bottling Company (EBC)
- Resgasa
- Cerveceria Andina
- Others - Agua Cristal SA
- Guyana - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Banks DIH Ltd
- Demerara Distillers Ltd
- Jus Water
- Weiting & Richter
- Paraguay - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Agua Mineral Natural Watson' s SA
- Seltz SA
- Peru - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Embotelladora Latinoamericana (ELSA)
- Industrias Añaños
- UCP Backus & Johnston SAA
- Others - Ambev
- Embotelladora San Jorge
- Uruguay - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Cascada
- CIA Salus SA
- Kazbek
- Montevideo Refrescos SA
- Nativa
- Sirte
- Others - San Juan Refrescos SA
- Venezuela - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Tables - bottled water consumption, 2000-2004; bottled water consumption per person, 2000-2004; bottled water types, 2000-2004; bottled water packaging, 2000-2004; leading bottled water companies, 2002-2004; leading bulk water bottlers, 2002-2004; leading cooler distributors, 2002-2004; forecast indicators, 2004-2009
- Profiles - Agua Mineral Los Alpes
- Agua Mineral Royal Srl
- Panamco de Venezuela SA
- Pepsi-Cola Venezuela CA
- Servagua CA
- Terepaima
SECTION 4 - APPENDICES
- 1 Puerto Rico - Bottled and bulk water, 2004
- Text - market indicators, bottled water market overview (market size, packaging split: HOD vs retail, water split: purified vs natural, water split: still vs sparkling, pricing) and HOD market (unit total, unit type, sales vs rental, bottle size and material, charges, sanitisation, throughput, distribution channels and water cooler placement)
- Profiles - Agua Natural la Montaña
- Aquaspring
- BMF INC
- Cristalia Acquisition Corporation
- 2 Definitions and Symbols
