Abstract
West Europes innovative functional water industry, which encompasses naturally functional and added functional waters, saw volumes dip slightly in 2004, due to the disappointingly wet summer last year.
Yet, Zenith Internationals new report on this dynamic category indicates that functional waters are primed for bigger and better things.
Up until recently, the vast majority of functional water products have been unflavoured, with functional properties derived from the waters unique and natural mineral profile. However, a growing number of bottled water brands are now offering consumers both flavour and functionality through an array of added nutritional ingredients for improved wellbeing, sports performance, energy levels and bone health.
Functional water thrives in established bottled water markets where consumers are health-aware and looking for innovative products that provide added value. Zeniths latest report takes an in-depth look at West Europes 12 primary functional water markets, which -- nevertheless -- vary considerably in terms of the types of products available and volumes sold.
Countries covered: Austria, Belgium, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Spain, Switzerland, United Kingdom
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
Table of Contents
SECTION 1 -- EUROPEAN OVERVIEW
- Research background 2
- Market definition
- Bottled water categories and examples 3
- Functional water by country 4
- Functional ingredients 6
- Product concepts
- Industry structure; leading functional water companies 7
- Distribution, marketing and target groups 8
- Legislative background
- Strengths, weaknesses, opportunities, threats 9
- Key market developments in 2004; issues for the future
- Market outlook to 2009
SECTION 2 -- TABLES/CHARTS
Market overview
- 1. Chart: West Europe functional water market, 2000-2004 10
- 2. Chart: West Europe functional water growth, 2001-2004
- 3. Table: West Europe functional water by country, 2000-2004 11
- 4. Chart: Leading functional water markets in West Europe, 2004 12
- 5. Chart: West Europe functional water by country, 2004
- 6. Table: West Europe functional water growth by country, 2001-2004 13
- 7. Chart: West Europe functional water growth, 2004 14
- 8. Table: West Europe functional water consumption per person, 2000-2004 15
- 9. Chart: West Europe functional water consumption per person, 2004 16
- 10. Table: Top 10 West Europe functional water brands, 2003-2004 17
- 11. Chart: West Europe leading functional water brands, 2004 18
- 12. Chart: West Europe functional water types, 2004 19
- 13. Chart: West Europe functional water concepts, 2004 19
- 14. Chart: West Europe added v. natural functional water, 2004 20
Market outlook
- 15. Table: West Europe functional water market forecast by country, 2004-2009 21
- 16 Chart: West Europe functional water consumption, 2004-2009 22
- 17. Table: West Europe functional water growth, 2004-2009 23
- 18. Chart: West Europe functional water growth, 2004-2009 24
- 19. Chart: West Europe functional water growth shares, 2004-2009
SECTION 3 -- NATIONAL MARKETS
Austria 25
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
Belgium 29
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
Finland 33
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
France 37
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
Germany 41
Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
Greece 45
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
Ireland 49
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
Italy 53
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
Netherlands 57
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
Spain 61
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
Switzerland 65
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
United Kingdom 69
- Tables/charts -- functional water market, 2000-2004; functional water growth, 2001-2004; functional water consumption per person, 2000-2004; leading functional water brands, 2000-2004; functional water consumption forecast, 2004-2009
SECTION 4 -- INGREDIENTS
- Ingredients index 73
- Amino acids, peptides and proteins 86
- Dietary fibres and probiotics 93
- Fatty acids 97
- Herbs 100
- Minerals 120
- Other functional ingredients 123
- Phytochemicals 128
- Vitamins 134
SECTION 5 - APPENDICES
- 1 Functionality spectrum 138
- 2 Definitions and symbols 139
