Abstract
Although East European fruit juice and nectars consumption is half that of the more established Western market, it is growing at a much quicker pace. The East Europe fruit juice/nectars market has enjoyed solid, double digit growth since 2000. This is the result of increasing consumer purchasing power, a stabilisation and strengthening of the economies across the region, and marketing efforts by each industry player in their respective domestic markets.
East Europeans are becoming increasingly interested in healthy lifestyles, which is why fruit juices/nectars, as well as other beverages, such as bottled water and still drinks, have become more appealing. Therefore, not surprisingly, fruit juice/nectars consumption per person doubled during the short space of the six years to 2004. Despite this increase, East European consumption per head still only amounts to half that of Western consumption per person.
The Eastern market is set to achieve strong and sustained growth, having fast developing markets such as the market leaders: Russia, Ukraine, Poland, the Czech Republic, Hungary and Romania. These countries have the highest populations in the region, which supports the view that they have long-term growth potential.
Each market across West and East Europe displays its own idiosyncrasies. Fruit juice, with 100% juice content, remains dominant across West Europe. However, in East Europe, nectars, with 25% to 99% juice content, are more popular overall.
Accession to the European Union has encouraged structural changes to the East Europe fruit juice industry. Although some domestic producers feared the entry of their Western counterparts, it was their Eastern neighbours who had the most ambitious expansion plans.
Increasingly acquisitive was Maspex Wadowice, a Polish food and beverage producer that acquired the Czech and Slovak subsidiaries of Walmark, as well as Hungarian Olympos. In Poland, Agros Fortuna acquired Sonda and Dr Witt. In the Czech market Walmark, before being acquired itself, bought Fontea, a soft drinks producer. In Estonia, A le Coq, a subsidiary of Finnish Olvi, acquired ﾖsel Food, the owner of the well-established Aura brand.
In general, local producers have performed well. Although Eckes-Granini, Pfanner, Rauch and other multinationals, such as Coca-Cola, are increasingly present. Coca-Cola HBCs latest acquisition of Russian juice company Multon underlines the strategic importance of the East Europe juice and nectars category.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
The East Europe Fruit Juice Report 2005 is broken down into 3 main sections:
- 1. A full East Europe market commentary provides in-depth analysis of trends in such areas as industry structure, segment dynamics and forecasts.
- 2. Comprehensive and extensive tables and charts interrogate the East European fruit juice and nectars market. 22 in-depth tables/charts address consumption trends to 2004, market value and expenditure per person, country volume rankings, flavour breakdowns, packaging trends, leading companies, and forecasts of consumption to 2009.
- 3. 15 country profiles contain expert market interpretation, tables and charts with full segmentation and analysis of industry structure.
CONTENTS
SECTION 1 - EAST EUROPEAN OVERVIEW
- Brief summary
- East Europe overview
- Chart: East European fruit juice/nectars consumption, 1999-2004
- Chart: East European fruit juice/nectars growth, 2000-2004
- Chart: East European fruit juice/nectars market value, 1999-2004
- Chart: East European fruit juice/nectars market value growth, 2000-2004
- Chart: East European fruit juice/nectars split, 1999-2004
- Chart: East European fruit juice by country, 2004
- Chart: East European fruit juice/nectars growth by country, 2000-2004
- Chart: East European fruit juice/nectars consumption per person, 2004
- Chart: Leading not from concentrate juice countries, 2004
- Chart: East European fruit juice/nectars flavours, 2004
- Chart: East European fruit juice/nectars packaging, 2004
- Chart: Leading fruit juice/nectars countries, 2004
- Chart: East European fruit juice/nectars consumption, 2004-2009
- Chart: East European fruit juice/nectars growth, 2004-2009
- Chart: East European fruit juice/nectars market value, 2004-2009
- Chart: East European fruit juice/nectars market value growth, 2004-2009
SECTION 2 EAST EUROPEAN TABLES
- East Europe fruit juice/nectars consumption by country, 1999-2004
- East Europe fruit juice/nectars consumption change, 2000-2004
- East Europe fruit juice/nectars consumption per person, 1999-2004
- East Europe fruit juice/nectars consumption per person change, 2000-2004
- East Europe fruit juice/nectars rankings, 1999-2004
- East Europe fruit juice/nectars volume split by country, 1999-2004
- East Europe fruit juice/nectars market share split by country, 1999-2004
- East Europe fruit juice/nectars market value by country, 1999-2004
- East Europe fruit juice/nectars market value change, 2000-2004
- East Europe fruit juice/nectars expenditure per person, 1999-2004
- East Europe fruit juice/nectars packaging volume by country, 2004
- East Europe fruit juice/nectars packaging market share by country, 2004
- Chilled and not from concentrate juice consumption by country, 2004
- East Europe fruit juice/nectars flavour volume by country, 2004
- East Europe fruit juice/nectars flavour market share by country, 2004
- East Europe fruit juice/nectars national operators, 2002-2004
- East Europe fruit juice/nectars consumption by country, 2004-2009
- East Europe fruit juice/nectars consumption per person, 2004-2009
- East Europe fruit juice/nectars consumption change, 2004-2009
- East Europe fruit juice/nectars market value by country, 2004-2009 38
- East Europe fruit juice/nectars market value per person by country, 2004-2009 40
- East Europe fruit juice/nectars market value change, 2004-2009 42
SECTION 3 - NATIONAL MARKETS
Belarus 44
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 - 2009
Bulgaria 51
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Croatia 60
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Czech Republic 69
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Estonia 79
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Hungary 89
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Latvia 98
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Lithuania 107
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Poland 116
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Romania 126
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Russia 135
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Serbia and Montenegro 145
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Slovakia 155
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Slovenia 164
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
Ukraine 174
Text - market overview, consumption, segmentation, flavours, packaging, industry structure, outlook to 2009 Tables/charts fruit juice/nectars consumption, 1999-2004; fruit juice/nectars market value, 1999-2004; fruit juice/nectars packaging 1999-2004; fruit juice/nectars segments 1999-2004; leading fruit juice/nectars companies 2002-2004; fruit juice/nectars consumption 2004 2009;fruit juice/nectars market value 2004 - 2009
SECTION 4 - APPENDICES
- 1 Market definitions
- 2 Symbols and abbreviations
- 3 Population data 1999-2009
