Abstract
Zenith Internationals Strategic Review Reports highlight and focus upon niche and emerging beverage products. In its exploration of the UKs green tea industry, Zenith focuses on the growing importance of green tea and its position within the broader tea market.
Both green and black tea are produced from the same Camellia sinensis plant, and differ only in the fact that green variants bypass the oxidisation or fermentation process that gives black tea is dark colour and strong flavour. Green tea consequently is characterised by its lighter flavour and greenish-yellow colouring.
Green tea has been available in the UK through specialist tea suppliers, independent health food shops and Asian wholesalers for decades. However, it has only been in the past five to ten years that it has truly entered the mainstream, with all the leading retailers now offering an array of green tea products.
Zeniths report explores the range of green teas available including pure green teas, flavoured, functional, organic and fairtrade green teas. A section on market trends addresses market volume evolution in terms of global production and UK consumption and briefly discusses issues such as distribution, packaging and tea-bagged vs loose leaf variants.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
The Green Tea Strategic Review Report 2005 consists of 59 pages:
1. A background into green tea provides a definition, the scope of Zeniths research and a chronology of key events.
2. A full analysis of market trends looks at global production of green tea, the growing importance of green tea in comparison to black variants and UK green tea consumption with forecasts to 2007.
3. A section on the recent scientific research on green tea covers the key health benefits attributed to the product and how it may alleviate certain medical conditions.
4. Snapshot profiles of more than 30 tea players offering green tea cover contact details, product range and company background.
5. A short section with concluding remarks draws together the major themes and issues that are set to shape green tea in the future.
6. And finally, an appendix provides a breakdown of the functional properties of a range of herbal extracts commonly used in green tea formulations.
Table of Contents
Section 1 -- Green tea Background
- Introduction 1
- About this Zenith Strategic Review
- Definition 2
- Scope of research
Section 2 -- Market Trends
- Tea background 3
- Types of tea
- Green tea - unfermented 4
- White tea - 20% fermented
- Oolong tea - 50% fermented 5
- Black tea - fermented
- Grading and origin
- Global tea production and consumption 6
- Global green tea production
- UK hot beverage market 7
- UK green tea market 8
- UK green tea consumers and consumption 9
- Properties of green tea 10
- Vitamin and mineral content of green tea
- Antioxidants in green tea 11
- Scientific research and trials involving green tea 12
- Range of green tea beverages 17
- Pure green teas
- Flavoured green teas 18
- Functional green teas 19
- Green/black tea blends 21
- Organic and fairtrade green teas
- Organic green tea 22
- Fairtrade green tea
- Decaffeinated green tea 24
- Ethyl acetate process 25
- Carbon dioxide process
- Methylene chlorine process
- UK green tea market characteristics 26
- Green tea packaging
- Tea bags vs loose leaf 27
- Pricing 28
- Branding 29
- Distribution channels 30
- Competition to green tea
- Other green tea products 31
- UK green tea companies 32
- Future for green tea
Section 3 -- Market Tables
- Global tea production, 1996-2003 34
- Global tea production (metric tons)
- % Change global tea production
- % Split green and black tea global production
- Production of green tea by country (metric tons)
- % Change production of green tea by country 35
- % Share of global production of green tea by country
- UK green tea market, 1999-2003 36
- UK green tea imports (metric tons)
- UK green tea re-exports (metric tons)
- UK net green tea consumption (metric tons)
- UK net green tea consumption (million litres)
- UK green tea consumption, 2003-2007
- UK green tea consumption (metric tons)
- UK green tea consumption (million litres)
- Global tea production, 2003-2010 37
- Global tea production (metric tons)
- % Change global tea production
- % Split green and black tea global production
Section 4 -- Company Profiles
- Caf馘irect Plc 38
- Clearspring Ltd
- Clipper Tea 39
- Cotswold Tea Ltd
- Dragonfly Teas 40
- Equal Exchange Trading Ltd
- Finlays Beverages 41
- G. Costa & Co Ltd
- Hambleden Herbs 42
- Hampstead Tea & Coffee
- Heath & Heather -- Premier Foods 43
- Herbal Heath Ltd
- HR Higgins (Coffee-man) Ltd 44
- Imporient UK Ltd
- Jacksons of Piccadilly Ltd 45
- Kit BV
- London Fruit and Herb -- Premier Foods 46
- Man Shuen Hong (London) Ltd -- Double Dragon
- Ministry of Tea 47
- Northern Tea Merchants
- Nothing But Tea 48
- Only Natural Products
- Orient Solutions 49
- Pukka Herbs Ltd 49
- R Twinings & Co Ltd 50
- Ringtons Ltd
- Robert Wilsons Ceylon Teas 51
- St Jamess Tea
- Taylors of Harrogate Ltd 52
- Tetley GB Ltd
- The Drury Tea & Coffee Company 53
- The Kent Tea & Trading Company
- The Tea & Coffee Emporium 54
- Typhoo - Premier Foods
- Uncle Lee - Capitalcliff Ltd 55
- Whittard of Chelsea Plc
- Other Companies 56
Section 5 -- Appendix
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