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[英文調查報告書]

會議服務的可尋址市場分析：歐洲

2008 European Addressable Market for Conferencing Services

商品編碼 : 67057

出版日期 : 2008/05

此出版品為英文撰寫

Abstract

Project Background, Objectives & Methodology

Throughout the spring of 2008 Wainhouse Research (WR) conducted an independent assessment of the addressable market for conferencing services in 12 local European markets including the UK, France, Germany, Netherlands, Belgium, Switzerland, Italy, Spain, Sweden, Finland, Denmark, and Norway. The objective of this study is to size the local country opportunity for audio minutes and revenue, and revenue for web conferencing and video bridging services. In this study the addressable market potential is compared to the forecast market probability for 2008. WR believe the addressable market potential changes year-to-year based on employed population, employment in positions relevant to use conferencing services, and local sentiment to using realtime communications. The forecast also changes from year-to-year based on prior year actual performance.

Methodology

WR collected local country data including:

Total population
Total labor force
Employed labor force (total labor force minus unemployment rate)
Employment by service area - i.e. agriculture, industry, services
Employment by title or role (i.e. occupations in executive management, company department heads, etc.)
Usage and penetration of real-time communications - i.e. fixed and mobile lines (used as a calculation in market sizing, but not supplied in study)
2008 minute and forecast data for audio, web, and video conferencing services

In determining roles (employment by title) relevant to use of conferencing services, WR has made specific judgments on including and excluding specific roles. We have determined that any role or title that holds the potential to be either a moderator or participant in a conference call is in the “CSP addressable market”. For example, we have excluded petrol pump attendants and rail vehicle drivers, and included roles such as banking specialists and advertising specialists. Upon determining the number of employees with a likely potential to use conferencing services (based on currently known statistics on usage by role), WR has applied an audio and web conferencing minute usage calculation for each. This calculation is based on the average of a sample of companies using conferencing services. For example, the addressable market for audio minutes in the UK is calculated by multiplying the CSP addressable market by 900 minutes (8M CSP addressable market x 900 minutes = 7.2B minutes (versus 4.1B forecast in 2008). While average minutes of usage for an account holder in financial services, pharmaceutical, banking, and insurance may be 9,000 annually, usage by employee (total volumes divided by total employees) is closer to 900 minutes annually. When considering the total addressable market, one must consider that a user can at one point in time either be a conference moderator or a participant, but not both. So when considering the addressable market in a specific industry or for a specific role, we have divided the minutes amongst all potential users (account holders and participants) instead of just account holders (the total minutes and revenue comes out the same either way).

Sources include the International Labour Organization, Economist Intelligence Unit, European Commission Eurostat Yearbook, Office of National Statistics (UK), the CIA, and WR European Local CSP Market study 2008.

Information in this report is largely quantitative providing information on the volume and revenue of services in local European markets. Each subscriber to this report is encouraged to contact the author for a one-hour, online briefing where specific qualitative information can be discussed according to client needs.

Table of Graphs
Project Background, Objectives, and Market Review
Europe
United Kingdom
France
Germany
Netherlands
Belgium
Switzerland
Italy
Spain
Finland
Sweden
Norway
Denmark

Table of Tables

Table 1: European population & labor analysis
Table 2: European Labor by Market Sector
Table 3: Europe - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 4: Summary of Country Audio Minute Opportunity - in millions
Table 5: Europe - Addressable Opportunity by Revenue and Service Type
Table 6: UK population & labor analysis
Table 7: UK Labor by Market Sector
Table 8: UK Top Occupation by Role or Title
Table 9: UK - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 10: UK - Addressable Opportunity by Revenue and Service Type
Table 11: French population & labor analysis
Table 12: French Labor by Market Sector
Table 13: French Top Occupation by Role or Title
Table 14: France - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 15: France - Addressable Opportunity by Revenue and Service Type
Table 16: German population & labor analysis
Table 17: German Labor by Market Sector
Table 18: German Top Occupation by Role or Title
Table 19: Germany - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 20: Germany - Addressable Opportunity by Revenue and Service Type
Table 21: Netherlands population & labor analysis
Table 22: Netherlands Labor by Market Sector
Table 23: Netherlands Top Occupation by Role or Title
Table 24: Netherlands - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 25: Netherlands - Addressable Opportunity by Revenue and Service Type
Table 26: Belgian population & labor analysis
Table 27: Belgian Labor by Market Sector
Table 28: Belgian Top Occupation by Role or Title
Table 29: Belgium - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 30: Belgium - Addressable Opportunity by Revenue and Service Type
Table 31: Swiss population & labor analysis
Table 32: Swiss Labor by Market Sector
Table 33: Swiss Top Occupation by Role or Title
Table 34: Switzerland - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 35: Switzerland - Addressable Opportunity by Revenue and Service Type
Table 36: Italian population & labor analysis
Table 37: Italian Labor by Market Sector
Table 38: Italian Top Occupation by Role or Title
Table 39: Italy - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 40: Italy - Addressable Opportunity by Revenue and Service Type
Table 41: Spanish population & labor analysis
Table 42: Spanish Labor by Market Sector
Table 43: Spanish Top Occupation by Role or Title
Table 44: Spain - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 45: Spain - Addressable Opportunity by Revenue and Service Type
Table 46: Finnish population & labor analysis
Table 47: Finnish Labor by Market Sector
Table 48: Finnish Top Occupation by Role or Title
Table 49: Finland - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 50: Finland - Addressable Opportunity by Revenue and Service Type
Table 51: Swedish population & labor analysis
Table 52: Swedish Labor by Market Sector
Table 53: Swedish Top Occupation by Role or Title
Table 54: Sweden - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 55: Sweden - Addressable Opportunity by Revenue and Service Type
Table 56: Norwegian population & labor analysis
Table 57: Norwegian Labor by Market Sector
Table 58: Norwegian Top Occupation by Role or Title
Table 59: Norway - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 60: Norway - Addressable Opportunity by Revenue and Service Type
Table 61: Danish population & labor analysis
Table 62: Danish Labor by Market Sector
Table 63: Danish Top Occupation by Role or Title
Table 64: Denmark - 2008 Estimated Market Penetration by Audio Volume and Audio Revenue
Table 65: Denmark - Addressable Opportunity by Revenue and Service Type