消費者統計（ 2005 年版 ）：年輕消費群

15-24 year olds generally have more time to shop than their older counterparts as many of them are students, or do not have the responsibilities of looking after a household or children. This means that often young customers shop around more and are consequently less loyal than older customers. Young shoppers are more likely to view shopping as a social event, and will spend more time browsing shops looking for items that appeal most. The spending habits of 15-24 year olds differ greatly from the population as a whole. Youth consumers spend proportionally far less on food & groceries than the general population with a greater emphasis placed on comparison shopping, particularly the clothing, footwear and music & video sub sectors.

Table of Contents

• About the cDNA programme
• Section 1: Executive summary
  • -At a glance summary
  • -Retail expenditure
  • -Shopper base &shopping around
  • -Loyalty
• Section 2: Demographic change
  • -Long term population change 2004-2024
  • -Medium term population change 2004-2014
  • -Medium term population change by gender 2004-2014
  • -Influences on youth consumers & implications for retailers
• Section 3: Market dynamics
  • -Range & price as drivers of loyalty
  • -Convenience & quality as drivers of loyalty
  • -Service & layout as drivers of loyalty
  • -Facilities & ambience as drivers of loyalty
• Section 4: Shopping patterns
  • -Clothing
    • -Summary
    • -Key data
    • -Visited stores
    • -Main stores
    • -Conversion and loyalty
    • -Store compatibility
  • -DIY
    • -Summary
    • -Key data
    • -Visited stores
    • -Main stores
    • -Conversion and loyalty
    • -Store compatibility
  • -Electricals
    • -Summary
    • -Key data
    • -Visited stores
    • -Main stores
    • -Conversion and loyalty
    • -Store compatibility
  • -Food &grocery
    • -Summary
    • -Key data
    • -Visited stores
    • -Main stores
    • -Conversion and loyalty
    • -Store compatibility
  • -Footwear
    • -Summary
    • -Key data
    • -Visited stores
    • -Main stores
    • -Conversion and loyalty 4
    • -Store compatibility
  • -Homewares
    • -Summary
    • -Key data
    • -Visited stores
    • -Main stores
    • -Conversion and loyalty
    • -Store compatibility
  • -Music & video
    • -Summary
    • -Key data
    • -Visited stores
    • -Main stores
    • -Conversion and loyalty
    • -Store compatibility
  • -Personal care
    • -Summary
    • -Key data
    • -Visited stores
    • -Main stores
    • -Conversion and loyalty
    • -Store compatibility
• Section 5: Winners and losers
  • -Clothing
  • -DIY
  • -Electricals
  • -Food &grocery
  • -Footwear
  • -Homewares
  • -Music & video
  • -Personal care
• Appendix
  • -Basic methodology
  • -Detailed methodology