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Menswear is missing out on ｣1bn additional sales. Menswears share of total retail expenditure has been on a downward trend since the mid 90s. Had the market managed only to maintain its share of expenditure level, in 2004 it would have commandeered an additional ｣1bn worth of sales - a sum equivalent to the menswear turnover of Next, Arcadia and Gap combined.
Table of Contents
- KEY FINDINGS
- MAIN CONCLUSIONS
- MARKET ANALYSIS
- MARKET DEFINITION & ANALYSIS
- CONSUMER SPENDING TRENDS
- CLOTHING MARKET SPENDING TRENDS
- RETAIL DISTRIBUTION OF CLOTHING
- SPECIALISTS RETAIL SALES
- COMPANY DATA ANALYSIS
- CLOTHING MARKET SHARES
- MENSWEAR MARKET SHARES
- WINNERS & LOSERS IN CLOTHING SHARE
- WINNERS & LOSERS IN MENSWEAR SHARE
- MARKET SHARE ANALYSIS
- SPACE GROWTH VS SALES GROWTH
- MENSWEAR SALES DENSITIES
- KEY OPERATING STATISTICS
- SPACE ALLOCATION
- ADVERTISING MEDIA EXPENDITURE
- OUTLOOK
- MARKET ISSUES
- SLOWEST GROWTH MARKET
- AN APATHETIC CUSTOMER
- DOWNWARD PRICE PRESSURES
- PRICE CUTS DO NOT WORK
- JUSTIFICATION FOR SPECIALISTS
- MARKET GAINS CONCENTRATED INTO HANDS OF FEW
- BUILDING THE PROPOSITION
- INCREASING COMPETITION
- DIVERSIFICATION OF OFFER
- POLARISATION OF THE CUSTOMER BASE
- SLOWING CONSUMER MARKET
- ARCADIA GROUP
- BHS
- DEBENHAMS
- GAP
- GEORGE (ASDA)
- JJB SPORTS
- MARKS & SPENCER
- MATALAN
- MOSS BROS
- NEXT
- RIVER ISLAND
- GLOSSARY
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