Abstract
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet.
The purpose of the study is to measure experience, satisfaction and loyalty with a variety of products.
The results feature a summary of surgeons' product use and loyalty. In addition to the loyalty measure, the report also features a satisfaction measure for each of the featured products.
The results of the data analyses reveal significant market dynamics regarding cross-use of competitive brands and brand switching within some of the product categories. A clear and strong relationship between product use, loyalty and satisfaction is identified. As might be expected, the products used most frequently have the highest satisfaction and loyalty ratings. The relative positioning of products, based on loyalty and satisfaction, identifies the leading companies within various product categories. In spite of the relationship between loyalty and market share there are a select group of companies that have a small number of very satisfied and loyal users.
The information has applicability to marketing, advertising, sales, communications, product launches, product development, and strategic planning, as well as other business functions.
Table of Contents
Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample Design & Distribution
- Measurement & Data Collection Design
- How to read this report
Executive Summary & Key Findings
Detailed Findings
I. Product Use, Loyalty & Satisfaction
- a. Hysteroscopes
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- b. Laparoscopes
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- c. Resectoscopes
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- d. Fluid Management Systems
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- e. Hysteroscopic Endometrial Ablation (HEA) Systems
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- f. Global Endometrial Ablation (GEA) Systems
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- g. AUB Hormone therapy
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- h. Oral Birth Control
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- i. Non-Oral Birth Control
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- j. Birth Control Devices
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
