Abstract
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly selected from a list of over 24,000 Ob/Gyns to participate in a self-administered questionnaire (SAQ) featured on the internet.
The purpose of the study is to provide information on Ob/Gyns practices and patient characteristics, procedures performed and future trends, intended for use both at face value and for segmenting the market.
The results are a summary of Ob/Gyns' gynecologic procedures, cosmetic procedures and locations where various procedures are performed (i.e. hospital or surgery center, etc.). Also included are the demographic characteristics of both Abnormal Uterine Bleeding/Dysfunctional Uterine Bleeding (AUB/DUB) and birth control patients, the treatments they receive and trends in converting consultations into procedures.
The results of the data analysis indicate Ob/Gyn surgery is changing as new minimally invasive procedures become more popular. Surgeons are migrating away from traditional sites of care and performing an increasing number of procedures in non-hospital settings.
AUB/DUB continues to be one of the conditions most frequently treated by Ob/Gyns, and these treatments are expected to increase. Birth control is another common treatment sought from Ob/Gyns, and many of these patients request specific treatments.
The information has applicability to marketing, sales, advertising, training, professional education, forecasting and other business functions.
Table of Contents
- Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample Design & Distribution / Measurement & Data Collection Design
- How to read this report
- Executive Summary & Key Findings
- Detailed Findings
- I. Surgeon Demographics
- a. Years in practice
- b. Sites of care
- c. Working hours spent at the office
- d. Surgeon gender
- II. Procedures
- a. Procedures performed by category
- b. Surgical procedures performed by type
- c. Surgical procedures performed at various sites of care
- d. Surgical procedural trends
- III. Cosmetic Procedures
- a. Specific types of cosmetic procedures performed
- b. Cosmetic procedure trends
- c. Ob/Gyn' s attitudes towards performing cosmetic procedures
- IV. The Patient Profile
- a. # of patients seen in a typical month
- b. % of patients seen for various conditions
- c. % of AUB patients seen for various conditions
- d. % of AUB patients that receive various treatments
- e. Trend in patients electing surgical procedures for AUB
- f. % of patients previously treated by another surgeon
- g. AUB patients age
- h. AUB patients ethnicity
- i. % of patients that receive various types of birth control
- j. % of birth control patients that request a specific type of birth control
- I. Surgeon Demographics
- Suggested Analysis
- About the Author / Valid Results
