Abstract
The Australian enterprise telephony market has come down from its dizzy heights of 2004 and 2005 to experience low growth in 2007; with decision makers anticipating the uptake of Unified Communications (UC), but holding off to see what new market entrants have to offer. The industry is refocusing on emerging mobility and SME opportunities as the maturity of the traditional medium and large enterprise makes itself felt.
Produced annually as the flagship report in Telsyte' s Market, Analysis and Forecast Series, this study offers a detailed investigation and comprehensive analysis of the Australian enterprise telephony market by providing:
- A snapshot of the Australian enterprise telephony market for the year ended December 2007, including the market' s key performance indicators (KPIs), such as revenues and market shares;
- Brief profiles of major enterprise telephony vendors, including their KPIs, technology, strategies and activities, culminating in “spider-web diagrams” evaluating vendor' s performance on a number of key attributes, such as IP leadership and channel strength;
- Analysis of industry trends and outlook with discussion on technology and competitive landscape environments, as well as trends in the various business size and vertical segments;
- Telsyte' s five-year forecast of the market from 2008 to 2012, in terms of, revenue, horizontal, and vertical plays, by enterprise telephony technology type (traditional, IP and Unified Communications); and
- Conclusion and recommendations.
Table of Contents
1. EXECUTIVE SUMMARY
2. INTRODUCTION
- 2.1 Methodology
- 2.2 Definitions
3. 2007 AUSTRALIAN ENTERPRISE TELEPHONY MARKET REVIEW
- 3.1 Overall Market Review
- 3.1.1 IP telephony generating low ROI as a standalone system
- 3.1.2 Decisions makers are waiting to see the benefits before implementing UC - a driver for IP telephony
- 3.1.3 Decision makers evaluating a full mobile solution, bypassing all fixed telephony
- 3.1.4 Vendors shifting to target SME market
- 3.1.5 Trends between IP Telephony and Traditional Telephony
- 3.1.6 Key industry challenges to strong telephony uptake in Australia
- 3.1.6.1 Return On Investment/Total Cost of Ownership
- 3.1.6.2 Channel competency
- 3.1.6.3 Decrease cost of hardware
- 3.1.6.4 Legacy telephony system - if it' s not broken, why replace it?
- 3.1.6.5 Hosted services
- 3.1.6.6 Microsoft
- 3.1.7 Overall market drivers for enterprise telephony uptake in Australia
- 3.1.8 Total Australian enterprise telephony market shares 2007
- 3.2 IP Telephony Market Review
- 3.2.1 Total revenues
- 3.2.2 Key market drivers for UC and IP telephony in Australia
- 3.2.2.1 Promise of increased workforce productivity and mobility
- 3.2.2.2 Green IT
- 3.2.2.3 End of contract - Replacement lifecycle
- 3.2.2.4 Broadband Triple-Play
- 3.2.2.5 UC - driving IP telephony adoption
- 3.2.3 Key market restraints for UC and IP telephony in Australia
- 3.2.3.1 Confusion about UC
- 3.2.3.2 Soft ROI
- 3.2.3.3 Ongoing support
- 3.2.3.4 Legacy Systems
- 3.2.4 Australian IP Telephony market share 2007
- 3.3 Vendor Performance and Activity Review
- 3.3.1 Alcatel-Lucent
- 3.3.2 Avaya
- 3.3.3 Cisco
- 3.3.3.1 Activities and Strategies
- 3.3.4 Ericsson/Aastra
- 3.3.4.1 Activities and Strategies
- 3.3.5 NEC
- 3.3.5.1 Activities and Strategies
- 3.3.6 Nortel
- 3.3.6.1 Activities and Strategies
- 3.3.7 Other smaller PBX players
- 3.3.7.1 Activities and Strategies
4. 2008-2012 MARKET FORECAST AND OUTLOOK
- 4.1 Forecast Assumptions
- 4.2 Market Forecast
- 4.2.1 Total enterprise telephony market revenue forecast
- 4.3 Market Outlook
- 4.3.1 Enterprise telephony & UC vertical market forecast
- 4.3.2 Competitive landscape
- 4.3.1.1 Microsoft as a Threat
- 4.3.1.2 Mobile Operators as a Threat
- 4.3.1.3 Channel Education
- 4.3.1.4 Integration into Business Processes
- 4.3.1.5 Federated Presence
- 4.3.1.6 Sustainable Unified Communications Ecosystem
- 4.3.2 Enterprise Communications roadmap
5. CONCLUSION AND RECOMMENDATIONS
6. RELATED RESEARCH
Figures
- Figure 1: Australian Enterprise Telephony Market Revenue, 2003 - 2007
- Figure 2: Australian IP revenues v ersus Traditional Revenues, 2003-2007
- Figure 3: Australian Enterprise Telephony Market Share 2007
- Figure 4: Australian IP Telephony Market Revenue, 2003-2007
- Figure 5: Unified Communications components
- Figure 6: Australian IP Telephony Market Share 2007
- Figure 7: Alcatel-Lucent Spider-Web Diagram 2007
- Figure 8: Avaya Spider-Web Diagram 2007
- Figure 9: Cisco Spider-Web Diagram 2007
- Figure 10: NEC Spider-Web Diagram 2007
- Figure 11: Nortel Spider-Web Diagram 2007
- Figure 12: Australian Enterprise Telephony Market Revenue Forecast 2008-2012
- Figure 13: Australian Enterprise Communications Roadmap
Tables
- Table 1: Australian Enterprise Telephony Market - Key Industry Challenges, 2007
- Table 2: Australian Enterprise Telephony Market - Key Industry Drivers, 2007
- Table 3: Key Market Drivers for the Australian UC, 2007
- Table 4: Key Market Drivers for the Australian IP Telephony Market, 2007
- Table 5: Key Market Restraints for the Australian UC Market, 2007
- Table 6: Key Market Restraints for the Australian IP Telephony Market, 2007
- Table 7: Alcatel-Lucent Key Performance Indicators, 2006 c.f. 2007
- Table 8: Avaya Key Performance Indicators, 2006 c.f. 2007
- Table 9: Cisco Key Performance Indicators, 2006 c.f. 2007
- Table 10: Ericsson Key Performance Indicators, 2006 c.f. 2007
- Table 11: NEC Key Performance Indicators, 2006 c.f. 2007
- Table 12: Nortel Key Performance Indicators, 2006 c.f. 2007
- Table 13: Other Smaller PBX Players Mobile Key Performance Indicators, 2006 c.f. 2007
