澳洲通訊及固定線路市場：2007年回顧及2008年至2012年的預測

The Australian telecommunications market enjoyed accelerated growth in 2007 as compared to the previous year, due largely to the stronger-than-expected growth in both the fast growing mobile and broadband segments.

The telecommunications industry continued to be the center of much activity, with the debut of 3.5G mobile networks, increasing availability of ADSL2+ services, significant acquisitions and mergers, and the continuing debate in the broadband market over a lack of “true” broadband availability. Produced annually as the flagship report in Telsyte' s Market Analysis and Forecast Series, this study offers a detailed investigation and comprehensive analysis of the Australian telecommunications market with an emphasis on fixed line voice and data markets by providing:

• A snapshot of the Australian telecommunications market for the year ended December 2007, including the market' s key performance indicators (KPIs) such as subscribers, revenue, and ARPU;
• Brief profiles of major service providers, including their KPIs, strategies, and activities;
• Analysis of industry trends and outlook with discussion on technology and regulatory developments, as well as trends in the business and consumer markets;
• Telsyte' s five-year forecast of the market from 2008 to 2012, in terms of subscribers, revenue and ARPU, for the fixed voice PSTN, VoIP, broadband and data services markets; and
• Conclusion and recommendations.

1. EXECUTIVE SUMMARY

2. INTRODUCTION

• 2.1 Methodology
• 2.2 Definitions

3. 2007 AUSTRALIAN TELECOMMUNICATIONS MARKET REVIEW

• 3.1 Australian PSTN Market
  • 3.1.1 PSTN access lines continue to decline
  • 3.1.2 PSTN service providers review 2007
    • 3.1.2.1 Telstra
    • 3.1.2.2 Optus
    • 3.1.2.3 AAPT
  • 3.1.3 Price-cuts and changing pricing structures
• 3.2 Australian VoIP Market
  • 3.2.1 VoIP service provider performance review 2007
    • 3.2.1.1 engin
    • 3.2.1.2 iiNet
    • 3.2.1.3 MyNetFone
• 3.3 Australian Broadband Market
  • 3.3.1 xDSL continues to lead the way
  • 3.3.2 Wireless broadband growth significantly slows
  • 3.3.3 Cable and Satellite continue to decline
  • 3.3.4 Broadband service provider performance review 2007
    • 3.3.4.1 Telstra
    • 3.3.4.2 Optus
    • 3.3.4.3 iiNet

4. 2008-2012 MARKET FORECAST

• 4.1 Forecast Assumptions
• 4.2 The Australian Telecommunications Market
• 4.3 Australian PSTN Market
• 4.4 Australian VoIP Market
  • 4.4.1 Subscribers to quadruple
  • 4.4.2 Revenue to approach $1 billion
• 4.5 Australian Broadband Market
  • 4.5.1 xDSL to remain the largest broadband segment
  • 4.5.2 Cable market will continue to decline
  • 4.5.3 Wireless broadband losing out
  • 4.5.4 Household penetration
  • 4.5.1 Broadband landscape in Australia
    • 4.5.1.1 Regional and Rural Broadband Network - OPEL
    • 4.5.1.2 National Broadband Network - FTTN

5. CONCLUSION AND RECOMMENDATIONS

6. RELATED RESEARCH

• Figure 1. Australian Telecommunications Market Revenue, 2004 - 2007
• Figure 2. Australian Telecommunications Market Revenue Share by Service, 2007
• Figure 3. Australian PSTN Access Lines and Annual Service Revenue, 2003 - 2007
• Figure 4. Australian Annual PSTN Revenue Share by Service Type, 2007
• Figure 5. Australian Paying VoIP Subscribers by User Segment, 2005 - 2007
• Figure 6. Australian Broadband Subscribers and Annual Service Revenue, 2003 - 2007
• Figure 7. Australian Broadband Subscriber Share by Access Technology, 2007
• Figure 8. Australian Broadband Subscribers and Annual Service Revenue by Service Provider, 2007
• Figure 9. Australian Telecommunications Market Revenue Forecast by Service, 2008 - 2012
• Figure 10. Australian PSTN Access Lines and Service Revenue Forecast, 2008 - 2012
• Figure 11. Australian PSTN Service Revenue Share by Service Type, 2012
• Figure 12. Australian VoIP Subscriber Forecast by User Segment, 2008 - 2012
• Figure 13. Australian VoIP Service Revenue Forecast by User Segment, 2008 - 2012
• Figure 14. Australian Broadband Subscribers and Service Revenue Forecast, 2008 - 2012
• Figure 15. Australian Mobile Broadband and Wireless Broadband Subscriber Forecast, 2008 - 2012

• Table 1 - VoIP Service Providers Key Performance Indicators, 2006 c.f. 2007
• Table 2 - Telstra Broadband Key Performance Indicators, 2006 c.f. 2007
• Table 3 - Optus Broadband Key Performance Indicators, 2006 c.f. 2007
• Table 4 - iiNet Broadband Key Performance Indicators, 2006 c.f. 2007