澳洲商業智慧電話銷售企業：競爭分析

Produced annually as the flagship report in Telsyte' s Competitive Analysis Research Series, this study offers a detailed investigation and comprehensive analysis of the Australian business smart phone market by providing:

• An overview of the Australian mobile business market, including current and future usage and adoption trends;
• Updated profiles of Australia' s six largest business smart phone vendors: Nokia, RIM, Palm, Motorola, Sony Ericsson, and i-Mate, featuring their positioning, product offerings and roadmaps, applications and industry solutions, go-to-market channels, as well as selected reference customers;
• Telsyte analysis and ranking of the six vendors using a range of criteria, including handset features, software availability and brand visibility in the business market;
• A comparison of business smart phone features and functionality currently offered in the Australian market;
• Telsyte business end-user research results on their perceptions of business mobile phone vendors; and
• Conclusion and recommendations, aimed at assisting smart phone vendors take advantage of the anticipated growth in the Australian enterprise mobility market. The analysis in this study primarily focuses on the overall business market, with supplementary analysis being carried out by business size segment. However, where appropriate, analysis by vertical industry, geography and telephony vendor is also provided.

1. EXECUTIVE SUMMARY

2. INTRODUCTION

• 2.1 Methodology
• 2.2 Definitions

3. AUSTRALIAN BUSINESS MOBILE MARKET OVERVIEW

• 3.1 A highly mobile workforce....
• 3.2 .... And a big spender
• 3.3 3G and smart phones leading mobile technology use
• 3.4 Mobile business applications emerging fast
• 3.5 Smart phone market share to double in 3 years
• 3.6 Australian smart phone market dynamics

4. COMPETITIVE ANALYSIS OF SMART PHONE VENDORS - 3Q 2007

• 4.1 Nokia
  • 4.1.1 Overview and directions
  • 4.1.2 Current product line-up
  • 4.1.3 Applications & Solutions
  • 4.1.4 Go-to-market channels
• 4.2 Research In Motion
  • 4.2.1 Overview and directions
  • 4.2.2 Current product line-up
  • 4.2.3 Applications and solutions
  • 4.2.4 Go-to-market channels
• 4.3 Palm
  • 4.3.1 Overview and directions
  • 4.3.2 Current product line-up
  • 4.3.3 Applications & solutions
  • 4.3.4 Go-to-market channels
• 4.4 Motorola
  • 4.4.1 Overview and directions
  • 4.4.2 Current product line-up
  • 4.4.3 Applications & solutions
  • 4.4.4 Go-to-market channels
• 4.5 Sony Ericsson
  • 4.5.1 Overview and directions
  • 4.5.2 Current product line-up
  • 4.5.3 Applications & Solutions
  • 4.5.4 Go-to-market channels
• 4.6 i-Mate
  • 4.6.1 Overview and directions
  • 4.6.2 Current product line-up
  • 4.6.3 Applications and solutions
  • 4.6.4 Go-to-market channels
• 4.7 Summary of Competitive Analysis of Smart Phone Vendors
• 4.8 Key Feature Comparison of Current Smart Phone Range
• 4.9 Telsyte Outlook on Smart Phone Vendors
  • 4.9.1 Outlook for Nokia
  • 4.9.2 Outlook for RIM
  • 4.9.3 Outlook for Palm
  • 4.9.4 Outlook for Motorola
  • 4.9.5 Outlook for Sony Ericsson
  • 4.9.6 Outlook for i-Mate

5. MOBILE DEVICE VENDOR PERCEPTIONS AND OPERATING SYSTEM PREFERENCES

• 5.1 Nokia leads overall but RIM tops wireless email segment
• 5.2 Nokia also leads in all perception categories
• 5.3 Mobile operating system battle between Microsoft and RIM

6. CONCLUSION AND RECOMMENDATIONS

7. RELATED RESEARCH

APPENDIX 1: COMPARISON OF BUSINESS SMART PHONE FEATURES CURRENTLY AVAILABLE IN AUSTRALIA

APPENDIX 2: BUSINESS SMART PHONE LINE-UP CURRENTLY OFFERED IN AUSTRALIA BY INTERVIEWED VENDORS

APPENDIX 3: KEY AUSTRALIAN CUSTOMER REFERENCES OF SELECTED SMART PHONE VENDORS

• Figure 1 - Business Mobile Phone Penetration by Business Size, 2007
• Figure 2 - Australian Business Mobile Market Revenue by User Segment, 2007
• Figure 3 - Current Business Mobile Spending by Service Category, 2007
• Figure 4 - Current and Planned Adoption of Wireless Technology, 2007
• Figure 5 - Current and Planned Adoption of Wireless Applications, 2007
• Figure 6 - Current Range of Nokia Business Smart Phones
• Figure 7 - Nokia Enterprise Solutions Overview
• Figure 8 - Current Range of Blackberry Business Smart Phones
• Figure 9 - Blackberry Devices Carried by Australian Operators
• Figure 10 - Current Range of Palm Treo Business Smart Phones
• Figure 11 - Current Range of Motorola Business Smart Phones
• Figure 12 - Current Range of Sony Ericsson Business Smart Phones
• Figure 13 - Current Range of i-Mate Business Smart Phones
• Figure 14 - Competency Mapping of Business Smart Phone Vendors
• Figure 15 - Primary Supplier of Business Mobile Phones, 2007
• Figure 16 - Perception of Mobile Device Vendors, Competitive Pricing, 2007
• Figure 17 - Perception of Mobile Device Vendors, Technology Innovation, 2007
• Figure 18 - Perception of Mobile Device Vendors, PC Compatibility, 2007
• Figure 19 - Perception of Mobile Device Vendors, Business Offerings, 2007
• Figure 20 - Perception of Mobile Device Vendors, Ease of Use, 2007
• Figure 21 - Perception of Mobile Device Vendors, Style & Design, 2007
• Figure 22 - Mobile Device OS Standardisation Plans, 2007

• Table 1 - Planned Wireless Applications in Next 12 Months by Business Size, 2007
• Table 2 - Planned Wireless Applications in Next 12 months by Vertical Industry, 2007